Home » Jeep Phoned In The Easter Jeep Safari Concepts This Year. Here’s Why I’m OK With It

Jeep Phoned In The Easter Jeep Safari Concepts This Year. Here’s Why I’m OK With It

Easter Jeeps Ts2 (1)
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The Easter Jeep Safari concepts are an annual tradition from my former employer, Chrysler (now called Stellantis). The company does not have to build wacky custom Jeeps every year, but it does anyway, and for that I am immensely grateful. That said, relative to years past, this year’s concepts were phoned in; there’s just no other way to put it.

My headline would technically be better if I ditched the “Here’s why I’m Okay With It” ending, but I’d be an ungrateful swine if I just ragged on some concept cars that Jeep makes for our enjoyment (and for marketing, of course). Come on: Nobody needs to spend millions on half a dozen fun concept cars that journalists get to drive at the Easter Jeep Safari — an event Jeep shows up to year in and year out despite all the costs associated with flying out employees, housing those employees, shipping vehicles, renting space in the hardware store parking lot for a big display, feeding and sometimes housing journalists, and on and on. [Update: And to make it abundantly clear, this is not something that a company that’s recently been cutting employees needs to spend money on. -DT].

Vidframe Min Top
Vidframe Min Bottom

With that out of the way, I’m going to call a spade a spade. This year’s concepts are mid. Boring. Wack. Whatever term you want to use. Let’s have a look:

2024 Easter Jeep Safari Concepts (clockwise, Left To Right): Jee

For one, there are only four concepts, which is fewer than anytime I can remember. There’s the Willys Dispatcher Concept, the Gladiator Rubicon High Top Concept, the Vacationeer Concept, and the Low Down Concept, none of which is all that remarkable. Usually there’s at least one model that’s badass and worthy of a poster, but this year there are just a couple that are somewhat cool.

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Let’s start with the somewhat cool ones.

2024 Jeep® Willys Dispatcher Concept
2024 Jeep® Willys Dispatcher Concept

The Dispatcher concept is somewhat cool because it’s got half doors and steelies, both of which look fantastic. Plus, the Willys embossment on the hood is fun, as is the green color, especially with the black windshield frame, which used to be how old Willys Jeeps came from the factory (painted body, black windshield frame).

2024 Jeep® Willys Dispatcher Concept
2024 Jeep® Willys Dispatcher Concept

The interior looks OK. There are some custom seats, a custom center console lid, and a custom dash trim insert. The powertrain is the 2.0-liter engine in plug-in hybrid configuration (it’s a 4xe underneath).

2024 Jeep® Vacationeer Concept
2024 Jeep® Vacationeer Concept

Also somewhat cool is the Vacationeer concept, which is based on a Jeep Grand Wagoneer. It’s got a lift, some big tires on special wheels, a roof tent, a winch, and a cool looking interior:

2024 Jeep® Vacationeer Concept
2024 Jeep® Vacationeer Concept

The other two concepts — the Gladiator Rubicon High Top and the Lowdown — are basically a beefed-up Gladiator 3.6 and a beefed-up four-door Jeep Wrangler 392, both with half doors and humongous 40+-inch tires.

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2024 Jeep® Gladiator Rubicon High Top Concept
2024 Jeep® Gladiator Rubicon High Top Concept
2024 Jeep® Gladiator Rubicon High Top Concept
2024 Jeep® Gladiator Rubicon High Top Concept

 

2024 Jeep® Low Down Concept
2024 Jeep® Low Down Concept
2024 Jeep® Low Down Concept
2024 Jeep® Low Down Concept

I will say, I dig the Low Down’s transparent hood:

2024 Jeep® Low Down Concept
2024 Jeep® Low Down Concept

But that’s it. Yes, for 2024, the Easter Jeep Safari concepts are a beefed-up four-door Wranger, a beefed-up Gladiator, a Green lifted Grand Wagoneer with a plaid interior, and a Green Wrangler with steel wheels and a brown leather cabin.

I’m grateful — again — because Jeep doesn’t have to do this, but the fact that the brand phoned in 2024’s concepts is pretty much irrefutable. I mean, look at the 2023 EJS concepts:

2023 Easter Jeep Safari Lineup Of Jeep® Brand Concept Vehicles
2023 Easter Jeep Safari lineup of Jeep® brand concept vehicles

First, let’s get to the elephant in the room — 2023’s Grand Wagoneer Overland Concept looks a hell of a lot like the “new” Vacationeer, doesn’t it?:

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Grand Wagoneer Overland Concept
Grand Wagoneer Overland Concept
Grand Wagoneer Overland Concept
Grand Wagoneer Overland Concept

So really, it appears that Jeep has 3.5 new concepts for 2024. Yikes. What’s the cause of this? The French imposing strict budget cuts? (I’ve heard whispers of this from former colleagues). Or is it the fact that the real brains behind the whole EJS operation — Mark Allen — retired last year? Yeah, probably both.

Anyway, to drive home how boring this year’s concepts are, let’s show off some Mark Allen-era EJS concepts, shall we? In addition to the Grand Wagoneer that seems to have been recycled, there was this incredible Jeep Cherokee 4xe concept:

1978 Jeep® Cherokee 4xe Concept
1978 Jeep® Cherokee 4xe Concept

And there was the Scrambler 392 Concept:

Jeep® Scrambler 392 Concept
Jeep® Scrambler 392 Concept

And there was another Magneto, a version of which we’d seen before, but still:

Jeep® Wrangler Magneto 3.0 Concept
Jeep® Wrangler Magneto 3.0 Concept

Let’s go back to 2022, because look at these seven machines:

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Electrified Power, Legendary 4x4 Capability And Commanding Perfo
Electrified power, legendary 4×4 capability and commanding performance will be front and center during the 56th annual Easter Jeep Safari, the Jeep® brand’s home away from home. The Jeep brand and Jeep Performance Parts by Mopar (JPP) team are debuting an impressive lineup of custom-built 4×4 and 4xe concept vehicles, including the all-electric Jeep Wrangler Magneto 2.0 concept.

I won’t lie: The 2022 concepts weren’t amazing, but at least there were seven of them, and there was a nice army-green half-door-equipped four-door with steelies. The new Dispatcher honestly isn’t that different:

Jeep Ru31 Con

Let’s go back to 2021:

2021 Easter Jeep Safari  jeep® magneto, Jeep Red Bare, Jeepste
2021 Easter Jeep Safari — Jeep® Magneto, Jeep Red Bare, Jeepster Beach, Jeep Orange Peelz, Jeep Farout and Jeep Top Dog concepts in Moab, Utah

In ’21, there were six concept Jeeps, with one being the first iteration of the Magneto:

2021 Easter Jeep Safari Jeep® Wrangler Magneto Concept
2021 Easter Jeep Safari – Jeep® Wrangler Magneto concept

And there was this incredible Jeepster Beach concept:

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2021 Easter Jeep Safari Jeep® “resto Mod” jeepster Beach Conce
2021 Easter Jeep Safari – Jeep® “Resto-Mod” Jeepster Beach concept
2021 Easter Jeep Safari Jeep® “resto Mod” jeepster Beach Conce
2021 Easter Jeep Safari – Jeep® “Resto-Mod” Jeepster Beach concept

It’s an updated 1968 C101 Jeepster Commando grafted onto a Jeep Wrangler Rubicon frame, with a 2.0-liter Hurricane turbocharged inline-four under the hood. It’s awesome.

Let’s step back to 2019 (the Easter Jeep Safari did not take place in 2020 due to the pandemic):

The Jeep And Mopar Brands Have Once Again Joined Forces To Creat
The Jeep and Mopar brands have once again joined forces to create six new, custom-built concept vehicles for the annual Easter Jeep Safari that takes place in Moab, Utah, April 13-21.

There were six concepts, and I really don’t have to say anything else other than this:

Jeep® Five Quarter: “resto Mod” Of 1968 Jeep M 715 Gladiato
Jeep® Five-Quarter: “Resto-Mod” of 1968 Jeep M-715 Gladiator-based military vehicle is a true 4×4 showpiece featuring a blend of vintage and modern chassis and drivetrain components. The Jeep Five-Quarter is one of six custom-built concept vehicles from the Jeep and Mopar brands for the annual Easter Jeep Safari event that takes place in Moab, Utah, April 13-21.
Jeep® Five Quarter: “resto Mod” Of 1968 Jeep M 715 Gladiato
Jeep® Five-Quarter: “Resto-Mod” of 1968 Jeep M-715 Gladiator-based military vehicle is a true 4×4 showpiece featuring a blend of vintage and modern chassis and drivetrain components. The Jeep Five-Quarter is one of six custom-built concept vehicles from the Jeep and Mopar brands for the annual Easter Jeep Safari event that takes place in Moab, Utah, April 13-21.

Holy shit the Five-Quarter was easily one of the best Jeep concepts ever. Just wow.

Jeep® J6: Mixes Classic Jeep Truck Styling With Concept And Pro
Jeep® J6: Mixes classic Jeep truck styling with concept and production Jeep Performance Parts and accessories from Mopar. The Jeep J6 is one of six custom-built concept vehicles from the Jeep and Mopar brands for the annual Easter Jeep Safari event that takes place in Moab, Utah, April 13-21.

But that wasn’t the only stand-out for 2019; the J6 regular-cab short-bed was also thoroughly legit.

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Let’s go back to 2018:

From Left To Right; Nacho Jeep® Concept, J Wagon Concept, B Ute
From left to right; Nacho Jeep® Concept, J-Wagon Concept, B-ute Concept, Jeepster Concept, 4SPEED Concept and front center is the Sandstorm Concept.

There were six concepts, including the incredible Wagoneer Road Trip:

Jeep® Wagoneer Roadtrip Concept
Jeep® Wagoneer Roadtrip Concept

And there was the 4SPEED:

Jeep® 4speed Concept
Jeep® 4SPEED Concept

Let’s step back to 2017, one of the greatest years for EJS concepts:

Jeep® Concept Vehicles At The 2017 Easter Jeep® Safari In Moab
Jeep® concept vehicles at the 2017 Easter Jeep® Safari in Moab, Utah.

Just look at the hotrodi-ish Quicksand concept:

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Jeep® Quicksand Concept At The 2017 Easter Jeep® Safari In Moa
Jeep® Quicksand Concept at the 2017 Easter Jeep® Safari in Moab, Utah

And check out the CJ66!:

Jeep® Cj66 Concept At The 2017 Easter Jeep® Safari In Moab, Ut
Jeep® CJ66 Concept at the 2017 Easter Jeep® Safari in Moab, Utah

Don’t forget the weird doors and roof on the Jeep Safari Concept:

Jeep® Safari Concept At The 2017 Easter Jeep® Safari In Moab,
Jeep® Safari Concept at the 2017 Easter Jeep® Safari in Moab, Utah
Jeep® Safari Concept At The 2017 Easter Jeep® Safari In Moab,
Jeep® Safari Concept at the 2017 Easter Jeep® Safari in Moab, Utah

Even the Switchback at least had some weird doors:

Jeep® Switchback Concept At The 2017 Easter Jeep® Safari In Mo
Jeep® Switchback Concept at the 2017 Easter Jeep® Safari in Moab, Utah

But the king of 2017, and one of the greatest EJS concepts ever (I say “one of” because we’re getting to the absolute #1 concept here in a bit) is the Grand One Concept, based on the first-gen “ZJ” Jeep Grand Cherokee:

Jeep® Grand One Concept
Jeep® Grand One Concept
Jeep® Grand One Concept At The 2017 Easter Jeep® Safari In Moa
Jeep® Grand One Concept at the 2017 Easter Jeep® Safari in Moab, Utah

Ok, let’s keep going. Here’s 2016:

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2016 Moab Easter Jeep® Safari Concepts (from Left To Right): Je

Check out that Renegade pickup!

Jeep® Comanche Concept

The Trailcat is a 707 horsepower….um, something:

Jeep® Trailcat Concept

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Look at how absurdly badass the Crew Chief 715 Concept is:

Jeep® Crew Chief 715 Concept

And how about that Shortcut Concept?:

Jeep® Shortcut Concept

Hell, Jeep even brought an old FC-150 out to Moab:

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Jeep® Fc 150 Heritage Vehicle

Here’s 2015:

Seven New, Capable And Fun Jeep Concept Vehicles – Featuring A

The Staff Car is one of my favorite mostly-Just-A-Jeep-Wrangler concepts:

Jeep® Staff Car Concept
Jeep® Staff Car Concept

The two-door Jeep Chief is pretty sweet with its Jeep SJ-inspired “Razor Grille”:

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Jeep Chief– Easter Jeep Safari 2015

I even kinda dig the Jeep Wrangler Africa — a stretched, high-top four-door Wrangler with extra cargo room for overlanding:

Jeep Wrangler Africa – Easter Jeep Safari 2015

Here’s 2014:

2014 Moab Easter Jeep® Safari Group Shot

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I won’t lie to you: 2014 was pretty mid. Jeep was celebrating its new Jeep Cherokee KL, so there are some KL concepts. There are some Wrangler-based ones, and a Grand Cherokee. It was a bit uninspired, I’ll admit, but at least there were six cars.

Now let’s check out 2013:

Jeep And Mopar Vehicles For The 47th Annual Moab Easter Jeep Sa

Come on, you can’t tell me that the 3,000 pound lightweight “Stitch” concept isn’t awesome:

Jeep Wrangler Stitch Jeep Wrangler Stitch

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But the reason why this article is so damn long is that I wanted to get back to 2012, when Jeep debuted the greatest Jeep Concept vehicle in history:

Cn012 055jp

Am I talking about the red J-12 Concept? No, though that thing is awesome:

Cn012 027jp

No, in the pantheon of Jeep Concept Greatness, there stands one Jeep at the pinnacle, far above the rest:

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Img 3009

The Jeep Mighty FC Concept.

It’s absolutely perfect. Here, allow the man behind it, the recently-retired Mark Allen, to tell you all about it:

Mark Allen, former head of Jeep design, is far more than just a former employee of Chrysler, he is a true Jeep diehard. He attends Jeep events for fun, he has encyclopedic knowledge of Jeep history, and overall he’s just an extremely cool guy. He once gave me an AMC 304 out of his AMC Javelin for free. He called me, offered me the engine, gave me his address, and when I stopped by, he hooked that 304 to a chain and dropped it into my pickup truck.

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Now he’s gone, and it appears nobody’s picked up the Easter Jeep Safari mantle. Or the French are really tight with cash. Again, I think it’s a bit of both. In any case, I’m okay with the phoned-in 2024 Concept cars because, if we’re being real, these fun vehicles are probably #1 on the budget-cut-choppability index, and I’m just grateful Jeep has been doing them this long. Hopefully next year they come out stronger, or maybe they’ll be gone forever, and we can just remember what a hell of a run this was.

All Images: Jeep

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World24
World24
1 month ago

I never really understood why they were so hell-bent on doing the concepts, and pretty hardcore sometimes at that. Hasn’t carbon fiber been a staple for a few builds? Seems wild to have that on a vehicle you may roll of smash, especially when it’s likely for one appearance and then it’s taken off.
I can appreciate them though. 99.9% sure they called that Renegade truck a Comanche, and it even had a diesel engine in it! That was incredibly wild they built that thing.
Grand One and Quicksand are also pretty amazing.

Scorp Mcgorp
Scorp Mcgorp
1 month ago

while i agree that this year’s selections are both small in number and not as outlandish, is will say that “New” Vacationer interior is bonkers and i want it so bad. i grabbed a screenshot of it to save.

I’m buying a JLU this year, and at some point I’d love to take it to a local upholstery place and see if they can approximate the plaid fury that is that interior. they just don’t do interiors like that anymore (except maybe recent GTIs), and that’s a tragedy.

The Artist Formerly Known as the Uncouth Sloth
The Artist Formerly Known as the Uncouth Sloth
1 month ago

I never imagined you’d go 10 years back with the photo montages. Count to 10, big guy, it will be ok

LactoseTheIntolerant
LactoseTheIntolerant
1 month ago

I guess I’m a “Jeep Guy”. I’ve owned a few, and currently have a 1981 CJ-5 in front of my house… Jeep lost their way.

Ten years ago they had fire in a bottle. A base JK was $23k without AC and had half doors.

Now, its $3,500 in addition to having to have full doors. Want a color other than white? That is $600.

They lost the youth market. When I looked to replace my JK Wrangler, the Toyota 4Runner cost less, was nicer to drive on-road, has more features for less cost, I didn’t have to deal with the Jeep dealer, and was easily $12k less than a Rubicon and still came with a locker.

When you lay off the engineering talent to change the company right after doing a $3 billion stock buy back, you have lost your way.

Jeep can die. I’m okay with that.

LactoseTheIntolerant
LactoseTheIntolerant
1 month ago

Also replying to my own comment: Apparently edit disappears after a period? I meant “lightening in a bottle”, but I just had a kiddo that needed to get school and went to edit it after getting home. That is not an option?

An aside, I really liked the J6 concept. If it had a bench I would have been first in line to throw them my money.

Last edited 1 month ago by LactoseTheIntolerant
Jim Stock
Jim Stock
1 month ago

I have owned 5 jeeps, one each from the 70s, 80, 90, 00s, and 10s. I love my JKU. but if I had to replace it I would look at Toyota or even a Bronco Everglades which, on paper, has 35s and lockers for $15K+ less MSRP than a similar Wrangler.

Ryan L
Ryan L
1 month ago

perhaps not since Harley Davidson missed the adventure bike turn has a company so associated with americana pissed away so much good will.

Bongo Friendee Harvey Park
Bongo Friendee Harvey Park
1 month ago

So you went from a JK to a Srsly.

Abe Froman
Abe Froman
1 month ago

Let’s talk about the disappearance of half doors. This is something that has bothered me for years.

David, you mention the half doors several times in this piece in a positive light. I have factory half doors for my Gladiator, and I get compliments on them all the time.

The last Jeep with standard half doors was the TJ, and it was last made 17/18 years ago. In the interim, Jeep had made the full door standard, presumably because customers demand a more comfortable riding experience. The same thing goes for the prevalence of hard tops over soft tops.

I may be in the minority now, but THE DRAW of putting up with a slow, poor road handling, loud and obnoxious vehicle is the availability of an open air experience. I’m outside of Chicago and I live for half door season. I put ‘em on last week. With the fabric uppers they’re loud and annoying. At 55mph in the rain, they leak. And that’s ok- it’s a Jeep. I bought it for the ability to take the uppers out on a beautiful spring day and enjoy the open air.

Save the Manuals? Sure, I guess. Really though, it should be save the soft tops and half doors.

Always broke
Always broke
1 month ago
Reply to  Abe Froman

My YJ came with half doors, but I ended up selling them and going with full doors in the winter and no doors in the summer. My main issue was the soft uppers were a pain to open (compared to rolling down a window) and scratched/cracked easy. I do like the look though, if I found a cheap set in red I might buy them to run in the summer. I’m glad jeep still offers them as an option though.

Abe Froman
Abe Froman
1 month ago
Reply to  Always broke

I had a red YJ with half doors, sold it in early 2023. With the YJ, I almost never had the soft uppers on as it was a summer only vehicle.

Zipper windows suck. While I understand the appeal of no doors, I have a giant dog and two small kids- I need the half doors to keep them inside.

Last edited 1 month ago by Abe Froman
LactoseTheIntolerant
LactoseTheIntolerant
1 month ago
Reply to  Abe Froman

To be fair. The JK/JL half doors are VERY nice. they have a full frame that is thicker and doesn’t bend at 70 mph. The YJ frame pretty much kept the weather out, but are terribly loud, much like the CJ frames.

SAABstory
SAABstory
1 month ago

I still want the Africa. Build it, cowards.

Jim Stock
Jim Stock
1 month ago
Reply to  SAABstory

I also want the Africa, More space in the back for camping and dogs than a regular 4 door.

Bongo Friendee Harvey Park
Bongo Friendee Harvey Park
1 month ago
Reply to  SAABstory

And if you get caught in a storm, will you bless the rains?

Greg
Greg
1 month ago

Jeep is broke as fuck, see your other article about stallanis laying off its engineers. They also, I believe, were cutting way back on auto shows.

No way are they making 7 jeeps for this that will cost them a bunch, they literally can’t afford to anymore!

That said, the Willys skinny tires was the only good one they did, tasteful in and out. The seats in the wagoneer are beautiful, and I like the color, but don’t like the car overall.

I honestly am shocked if Jeep is around in 5-10 years. I think they will end up with just the wrangler as an independent vehicle, or sold by another company completely under the jeep name. Every other product they make sucks, and while the wrangler sorta sucks, it has enough of a following to survive, although I think that following is sorta over like Harley Davidson because of pricing and just stupid choices from their owners.

MrAcoustics
MrAcoustics
1 month ago
Reply to  Greg

I too was pretty surprised David went on about why would they not make more concepts and wilder ones when just days ago layoffs happened and more are likely to come. For someone who likely still talks to people back in Detroit area he needs to get his head out of the sand, or maybe he truly has gone full Hollywood and can’t put the pieces together anymore.

Pit-Smoked Clutch
Pit-Smoked Clutch
1 month ago
Reply to  Greg

Stellantis made $18,600,000,000.00 net profit in 2023 – more than GM and Ford combined – most of it from Jeep and Ram. These cuts to projects and people represent the mothership’s priorities, nothing more.

Greg
Greg
1 month ago

Jeep sales were down 6% in the time period you are talking about, and thats with way more inventory after covid so you they can’t blame that. I believe they will continue to lose market share, cut back on spending and have a hard road in front of them.

I might be wrong! Time will tell.

Pit-Smoked Clutch
Pit-Smoked Clutch
1 month ago
Reply to  Greg

Maybe, maybe not – that’s an exercise in predicting the future. Here and now, they are absolutely not “broke as fuck.”

Greg
Greg
1 month ago

Sure, you are right, they aren’t going to the poor house tomorrow.

LactoseTheIntolerant
LactoseTheIntolerant
1 month ago
Reply to  Greg

On February 15th Stellantis approved a $3 Billion Euro stock buy back, which requires cash on hand. You can’t do that if you’re broke.

Greg
Greg
1 month ago

I don’t know what it is with you guys, but I don’t give a single fuck about stallanis. I am talking about the Jeep brand in America, sure its got a big daddy that made lots of money, but its not doing well in America, which is what I am talking about. I never said Stallanis was broke. The brand has huge issues that any writer in the country will readily admit, and the company even admits! But go ahead and be technically true. I exaggerated, or maybe just wasn’t wording it how you liked, you can kill me for it later this week, I have some things to do this afternoon.

This is like saying a kid is rich because his dad is, well what happens if dad cuts him off? I have yet to be able to find any breakdown that separates jeep. I could be totally wrong, but neither of you truthers have given any data to support what I said was wrong. You just keep talking about the parent company.

Last edited 1 month ago by Greg
Pit-Smoked Clutch
Pit-Smoked Clutch
1 month ago
Reply to  Greg

How many cars does Stellantis sell under the Stellantis name plate?

The Artist Formerly Known as the Uncouth Sloth
The Artist Formerly Known as the Uncouth Sloth
1 month ago
Reply to  Greg

but I don’t give a single fuck about stallanis. I am talking about the Jeep brand in America

dammit! Like it or not, the United States of America, a single soverign nation, exists in an entire world!! This isn’t 1914, Woodrow Wilson. We can’t isolate from the rest of the planet and pretend that we exist in a vacuum.

LactoseTheIntolerant
LactoseTheIntolerant
1 month ago
Reply to  Greg

Stellantis doesn’t do a breakdown by unit towards profitability. They only release a consolidated financial report, which can be found here: https://www.stellantis.com/en/investors/reporting/financial-reports

Interestingly, the NA sales are 1.8 million units (autos) for the year ending 2022, which is the same as 2022 (page 32). That is down from 2 million units in 2021.

Their overall profitability is up. It really gives a better insight that they are making more profit per vehicle while selling less cars.

Ultimately, the best overview for insight is the current overall financial statement for 2023: https://finance.yahoo.com/quote/STLA/financials

This is a situation where we both are right. Stellantis and Jeep are NOT broke, yet it seems apparent Jeep’s youthful heyday with major market growth is moving to the rear-view mirror.

Jeeps now cost much more while their brand has been dismissing the lower cost products (cheap Wranglers and Renegades) that the youth were gravitating toward. Ideally, they need customers across multiple income levels so that a buyer of a cheap Jeep buys a more expensive one later.

They went so much upmarket that they have lots of high end inventory. The Autopian has reported that here.

As for the lower priced car buyer, it seems that Toyota and Ford have captured more of that market (based on my purchases and my peers) while carefully adjusting for tighter CAFE standards. It seems that those automakers will do better in a longer timeline.

I mentioned this before, I’m a “Jeep Guy”. I live in Western Colorado and can rock crawl every weekend if I want to. I have owned a few and have a CJ-5 in front of my house right now. They are stupid fun to drive, but I couldn’t justify buying one for my last daily driver purchase because the costs were $50k+ while a comparable Toyota was $40k. That is a problem.

Anywho… I’m still going to EJS 🙂

Last edited 1 month ago by LactoseTheIntolerant
Greg
Greg
1 month ago

Thanks for this. I think this is a good summary and appreciate the time you took.

Jesus Helicoptering Christ
Jesus Helicoptering Christ
1 month ago

The Jeep Trailcat was a really handy vehicle in Forza Horizon 4.
You could turn up the wick well beyond the standard 707hp and just blast across the terrain in a straight line.

World24
World24
1 month ago

I sued it pretty religiously in Horizon 5 myself.
Things wicked off-road!

Bongo Friendee Harvey Park
Bongo Friendee Harvey Park
1 month ago

NGL except for the Trailcat they all look like the same boring ass Willy’s and Wagoneer in clown makeup and hooker outfits.

Greg
Greg
1 month ago

That’s funny, those two were the only ones I thought looked sorta decent.

Ron888
Ron888
1 month ago

This is odd.How do i not remember Jeep’s annual concepts?
Whatever.Many of these are GREAT.
It’s surprising none have gone into production

Phantom Pedal Syndrome
Phantom Pedal Syndrome
1 month ago

“Going into the desert to do some off-roading in my new Jeep, anyone want to join me?”

“Shotgun!”

(Oh great.. of course Chad would call shotgun first.
Who invited this guy?
Now he’s riding with me…
Shotgun?
Maybe it will be fine, maybe I’m being overly judgmental.)

“Mind if I bring my Aloe Vera plant, in case we get sunburned?
You know succulents are natures way of……….”

(God damnit Chad! Why are you putting potted plants in my cup holders?)

“Sure, fine, whatever.”

Grant Moss
Grant Moss
1 month ago

Full disclosure: I’m not a Jeep guy. David has a point in that it’s good that Jeep is still doing these concepts every year. However…

Have any of these concepts ever resulted in a production vehicle? Are there any major ideas here that have found their way into production Jeeps (again, not a Jeep guy, so I’m sincerely asking)? If not, I can kind of understand why Peugeot & co. aren’t throwing a lot of money and energy into this.

Dear gods, I just wrote something pro-Stellantis. Sorry, y’all, it’s been a long Monday.

Greg
Greg
1 month ago
Reply to  Grant Moss

I don’t think so, its just a big marketing campaign and something for the jeepers to feel special about. Not saying that in a bad way, but that’s what it is. I agree with your point, some of these in the past would have been awesome to be able to order.

Maymar
Maymar
1 month ago
Reply to  Grant Moss

I don’t know if a lot of it results in production models, but it’s still a showcase for future and new dealer accessories, isn’t it?

rctothefuture
rctothefuture
1 month ago
Reply to  Maymar

Occasionally it has been. It’s mainly just a Jeep circlejerk to keep people interested in the brand.

Space
Space
1 month ago

I like how the lowdown didn’t have a screen. Physical buttons, very smooth.

Squirrelmaster
Squirrelmaster
1 month ago

This article is on-point, and I say that as a former multi-time Jeep owner and fan of, and regular practitioner of, off-roading. The only two that at all piqued my interest this year were the Vacationeer, almost entirely for that sweet, sweet upholstery, and the Willy’s Dispatcher. However, compared to years past, neither is very compelling. Past trucks like the Wagoneer Roadtrip, the Five-Quarter, the Crew Chief 715, and, of course, the Mighty FC had me daydreaming of being insanely wealthy and owning them. None of the trucks featured this year have me doing anything more than raising an eyebrow in mild interest.

Maymar
Maymar
1 month ago

If nothing else, we’ve finally been given a modern Wagoneer with a decent take on wood paneling (that is woodgrain on that strip, right?), and the wheels are a good modern interpretation of wagon wheels (sad the company doesn’t seem to offer them in white normally). Plus, if Jeep ever wanted to offer that seat pattern as a shirt, they’d have at least one buyer.

Erik W
Erik W
1 month ago

Not gonna lie, I actually like the Vacationeer.

Usernametaken
Usernametaken
1 month ago

In addition to the bad form of a big dollar flex after layoffs, the general reception of the resto-mod vehicles which all cannot and will not be offered to anyone without 7 figure and a the number of a great custom shop isn’t a great way to connect people with the brand today, with what a moderately well off enthusiast could dream about doing.

Everyone knows the old shit is cool, it is undeniable preferred visually and in the nostalgic glasses of Jeep history. The core problem is it offers absolutely no path to a sale TODAY. It’s a heavy reminder that really, at no point is is possible to modify the new, currently on sale vehicles in the same way and how visually, especially amongst the Jeep cognoscenti the best of the Jeep is in the past.

Rust Buckets
Rust Buckets
1 month ago
Reply to  Usernametaken

No, but engaging in the Jeep culture and showing that they like cool Jeep builds is a really good way to connect with customers.

Gary Lynch
Gary Lynch
1 month ago

Very cool photo history. Thank you.

That said, whatcha expect? Jeep is now part of an international conglomerate Dutch no less. They have no loyalty to Jeep beyond “what have you done for me lately “. That’s the way the world rolls now.

Given that, I’m kinda expecting a wooden shoe version. Might resonate globally. Then again, it’s Spring. Tulip season, baby. How about a “April Flowers” special edition. No more Moab. Holland MI, coming up.

Eggsalad
Eggsalad
1 month ago

I was just watching a YouTube video whose premise was that the PC is effectively perfected and has become a commodity, to the point where manufacturers are creating problems where none exist, just so they can try to differentiate themselves by solving them.

The same could be said about ICE vehicles, including everything that Jeep sells. There’s nothing that you’d want any Jeep model to do that can’t be done in stock form or with modifications already available from the aftermarket.

I think it would also be bad PR to show off millions of dollars worth of custom vehicles mere days after telling 400 engineers that they no longer have jobs.

Last edited 1 month ago by Eggsalad
Clear_prop
Clear_prop
1 month ago

Interesting that pretty much every one you liked is a restomod. Unfortunately making them meet modern safety rules would likely ruin the looks of them.

Rust Buckets
Rust Buckets
1 month ago
Reply to  Clear_prop

Umm…… Except for how most of them were not restomods. The Mighty FC, the lightweight silver one, the Staff Car, and really a significant majority of the vehicles shown here are JK or JL wranglers sliced up one way or another.

Clear_prop
Clear_prop
1 month ago
Reply to  Rust Buckets

The Staff Car is making new look old, as are several of the others. Maybe modretro should be the term?

MrLM002
MrLM002
1 month ago

Besides the black windshield frame I love the color of the Dispatcher concept (Element 115 Green).

I also love the Warn m8274 winch addition.

If Jeep Made a Wrangler 4xe sport in that Element 115 Green I’d have a hard time saying no even though the 4xe drivetrain is hot garbage and I don’t really want a 4 door Jeep.

Jeep seriously needs to ditch the 4xe drivetrain and either go with a planetary e-CVT like Toyota, or go with a range extended BEV drivetrain (with both keeping the solid axles front and rear.

And after that they need to put said drivetrain in the 2 door Wrangler and the Gladiator. And seriously Jeep needs a 2 door long bed Gladiator.

I’d be happy with 15 miles of electric range provided I have a reliable range extender built in.

Automakers need to ditch Hybrids without e-CVTs at the minimum if they’re not going to ditch traditional hybrids all together by going with Range Extended BEV drivetrains.

Rust Buckets
Rust Buckets
1 month ago
Reply to  MrLM002

Umm……. A range extended electric car with 15 miles of electric range is literally a series hybrid, and not a range extended BEV.

MrLM002
MrLM002
1 month ago
Reply to  Rust Buckets

Series hybrids are also referred to as extended-range electric vehicles (EREV) or range-extended electric vehicles (REEV)

Semantics

Rust Buckets
Rust Buckets
1 month ago
Reply to  MrLM002

It is semantics. It’s the definition of words, and how different words have importantly different definitions.

In this case, a range extended BEV refers to a vehicle designed to do a vast majority of its driving powered by electric batteries and carries a small generator, barely powerful enough to drive the car, just for contingencies basically.

This is very different from a series hybrid. Series hybrid refers to a vehicle which is driven primarily on the power of gasoline/diesel through an electric drive. This generally has much smaller batteries and requires a much larger, more powerful engine, since you’re actually supposed to spend a lot of time driving powered by that engine.

This is how locomotives work, and it’s a very different principle of operation and a very different design compared to something like an i3 or Volt.

Alexander Moore
Alexander Moore
1 month ago

I’ll be honest, they all look like Hot Wheels-ed versions of their street-legal counterparts. Not that they aren’t cool or anything, but saying one year’s concepts are better than the others is kind of lost on me.

The FC is definitely the coolest though, and they should make a 2024 version of that. Also can the restomods really be considered ‘concepts’? Aren’t they more just show cars since they’re not previewing any production model?

Rust Buckets
Rust Buckets
1 month ago

None of them are actually previewing any production model, so they’re really all show cars, not just the restomods.

Canopysaurus
Canopysaurus
1 month ago

Other than the two green color schemes, nothing excites me about this year’s customs. Plus, all four doors: boo.

Lockleaf
Lockleaf
1 month ago

That vacationeer upholstery is bitchin’! The Overlander was pretty great too. Man I love plaid interiors. IH had a scout and travelall upgrade by a company called Midas that even put a strip of plaid down the center of the headliner, in addition to seats and door panels. I want to do something similar in my Travelall build.

Frankly, the wagoneer’s proportions work WAY better with the mild lift and real meats under there.

Alpine 911
Alpine 911
1 month ago

There is only so much you can do with the Jeep theme, at some point there will be some repeat of the riff. Hopefully the 2025 edition will be better. And ideally they bring some of the concepts to production

Col Lingus
Col Lingus
1 month ago
Reply to  Alpine 911

Not very exciting at all this year. But am not a Jeep person. YMMV

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