I’m going to let you in on a little bit of inside baseball: Whenever a journalist collects a press car, the manufacturer sends over a package of documents, usually including a window sticker, technical details, and a waiver. After picking up a Mitsubishi Outlander PHEV (stay tuned for more tomorrow), I received the loan agreement, the Monroney, the spec sheet, and something else: Booty pics.
Rest assured, this wasn’t some employee accidentally sexting a journalist. Oh no, these derriére daguerreotypes are professional posterior photos from Mitsubishi, sent for a good, clean reason. At this point, you probably have two questions: “What?” (in the style of Lil’ Jon) and “Why?”
See, these hams are part of the official media kit for the Outlander PHEV because Mitsubishi is proud of its new seats. The front chairs in the new Outlander PHEV use dual-layer urethane cushions that claim to have butt-saving benefits. As per Mitsubishi, “A superior level of comfort is sought by reducing the concentration of pressure on the ischial bone.”
So what is the ischial bone, anyway? Well, it’s actually a swelling rather than a bone, to start. The ischial tuberosity is located right at the bottom of your pelvis, or in other words, it’s what you sit on. By spreading out pressure on those bones, the theory is that you end up with a more comfortable seats. It’s why it’s nicer to sit on a sofa than, say, granite.
Surprisingly, a car manufacturer showing journalists images of butts isn’t even that unusual. When Mazda rolled out the current generation Mazda 3, a healthy chunk of the product presentation was dedicated to how the driver would sit in the vehicle, complete with detailed diagrams. I know Mazda bangs on about the philosophy of horse and rider as one, but that seemed like a lot of time dedicated to the saddle. Mind you, I’ve spent a lot of time in the current Mazda 3, and I get what the engineers are on about. Those are some pretty decent thrones.
So, how are the seats in the 2023 Mitsubishi Outlander PHEV? Well, you’ll have to wait until tomorrow to find out, but I can certainly give you a horrifically-overexposed shot that initially was thrown on the cutting room floor. Check out all that shoulder support, then form your own predictions. Unless you’ve been reading spec sheets, I have a feeling you aren’t quite ready for what’s in store.
(Photo credits: Thomas Hundal, Mitsubishi, Anatomist90 – Own work, CC BY-SA 3.0)
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