When the Ram brand split away from Dodge in 2009, the definitions of those brands were clear. Ram would sell trucks and work vans, while Dodge would sell everything else. At the time, this made sense. [Ed Note: I strongly disagree. The Ram brand is wack. -DT]. But even back then, the world was thirsty for more crossovers and SUVs, so I suspected it was only a matter of time before Ram began building them too.
But it never happened. In the 16 years since Ram broke away from Dodge, we’ve only ever seen trucks and Promaster vans. There were a few years last decade when Ram also sold a cargo version of Dodge’s minivan, which was just a normal Caravan without rear seats or rear windows and a flat load floor.
My point is, a Ram SUV makes sense, and it’s long overdue. And now, it’s finally becoming a reality, according to CEO Antonio Filosa, who spoke with Wall Street analysts in a briefing yesterday, which Automotive News listened in on:
The Michigan-made SUV and a midsize pickup slated to enter production that same year in Ohio will give Ram a “much more comprehensive product range,” Antonio Filosa, CEO of parent company Stellantis, said during an Oct. 30 briefing with Wall Street analysts.
Stellantis announced the SUV this month as part of a $13 billion investment in U.S. manufacturing over the next four years, without initially saying which of its brands would market and sell the vehicle.
The SUV, to be assembled in Warren, Mich., will be offered with two powertrain options: gasoline-only and range-extended hybrid. The midsize pickup will be built in Toledo, Ohio.
I reported on this announcement a couple of weeks ago. Stellantis confirmed back then that it would build a new SUV at the plant in Warren, but didn’t say which brand would get it. Now, we know it’ll be Ram.
That plant currently builds the Grand Wagoneer, which means this new Ram SUV should share that SUV’s platform. What it’ll be called is anyone’s guess. There is some history to pull from with the Mexican-market Ramcharger, but that name has already been reserved for the brand’s extended-range EV 1500 pickup. So Ram will have to come up with something else.
A Ram SUV isn’t all that Filosa revealed during this briefing. He also confirmed that Ram would be bringing two SRT-badged models to the brand. From Autonews:
In addition to the Ram SUV, Filosa highlighted the Hemi V-8’s return to the 1500 pickup this summer, plans to unveil two Street and Racing Technology models, and a sub-$50,000 version of the 1500 that debuted in the third quarter.
The two Ram products from Stellantis’ revived SRT performance division are expected to be announced in the next three months. The vehicles, which Filosa said will have “utterly distinct value propositions,” will be the first of several new SRT vehicles arriving by 2030.
“We are building the most comprehensive, the most innovative, the most passionate Ram ever,” Filosa said on the analyst call.
One of those vehicles will very likely be a new 1500 TRX, seeing as how Filosa already confirmed that truck’s return back in July. As a refresher, the TRX was the big daddy of America’s performance trucks, combining a heavy-duty off-road suspension with a Hellcat-derived supercharged V8 engine making 702 horsepower. It was dropped in 2024 in favor of the Hurricane straight-six-powered RHO, as a part of Stellantis’s push away from Hemis. With the departure of CEO Carlos Tavares earlier this year, that mindset was dropped, and the Hemi returned to the 1500 earlier this year. So the TRX will return as well.
As for the other SRT-branded model, I have two theories: Ram could SRT-ify its upcoming mid-size truck to compete against vehicles like the Ranger Raptor. That truck would likely get a version of the RHO’s straight-six, just to differentiate it from the TRX. Ram could also give the SRT treatment to the full-size SUV mentioned above. Given the popularity of the high-performance SUV segment, I wouldn’t put it past the brand.
Either way, it seems like big things are happening at Ram.
Top graphic images: Stellantis; Ebay seller
Hello, Ram designers and engineers. Good news, you have a unique opportunity to fix the Wagoneer DLO (side glass) and backlight. Hello Ram accountants. Bad news, you’re going to have to pony up for new door tooling and new tailgate tooling to fix it.
I know this will be an unpopular take, but I continue to think the new Stellantis management is making smart decisions. They brought back the money-making V8s to get back the old school crowd, and they’ve got the Ramcharger coming soon (hopefully) to move them forward. EV trucks still don’t make a lot of sense right now, so killing that was also the right move. If they can ever get 4xE working reliably that could be a killer app for them too, and reducing emissions in the most popular segment of vehicles on the market today is also an environmental win.
And I say this as someone with more than a small grudge against Stellantis based on my last experience with one of their vehicles. I see evidence that the new leadership has a clue what it’s doing and it gives me some small hope that the Ramcharger won’t be another 4xE debacle.
The sad thing is the only current Stellantis product I’d be interested in wouldn’t be smart to make (2 Door 4xe), the smart decision would be to shitcan 4xe production and design a clean sheet range extended Wrangler drivetrain (which I’d be down for but would be years away).
As shitty as the 4xe is, if they made a 2 door variant I’d buy one tomorrow.
Ram Wagon? Wagaram? Ramango? Duramgo? My choice would be Scram since I have no use for an SUV, but there will be plenty of folks who will love them and take one home, so I’ll be kind. It won’t head off the Stellantis break up, though.
Nah, none of it made sense. To literally anyone with more than 2 braincells to rub together, they are all dodges. Calling them RAMS as a brand was always incredibly stupid and dumb.
Don’t forget that SRT also was spun off into its own brand for the <checks notes> two years that it existed.
Imagine being a dealer that went along with all the branding exercise as requested by corporate. Signage, physically partitioning the dealership up a bit, etc. Boy would I be pissed for spending the money on a worthless exercise.
“ItS nOt a NeOn itS an SrT4!1!1!1!!!!”
As the driver of a Dodge turbodiesel, I refuse to even recognize the ram brand.
All of the dodge logos and badges have been shaved from my truck.
Truck owners know what it is.
The Ram’s mid size truck is going to share underpinnings with the Gladiator and Wrangler, I wouldn’t be shocked if the 2nd SRT Ram Truck is a 392 powered-(Dakota) Midsize Pickup.
When will they put a -Hemi- in the Hornet? Hahaha.
The blue bitching in these comments just keeps getting worse. Apparently the only people who can enjoy loud big engines are hardcore MAGA and by loving a TRX I’m apparently a parasite on our society.
Seriously Autopian, this politicalization, very blue, of the comments section, is costing you. I spend less and less time here because I’m rapidly growing uninterested in participating in much of the commentary.
To their immense credit, the writers have mostly stayed above this.
But the comment section is fast becoming very reminiscent of an old site that shall not be named.
As you say, it’s off-putting and doesn’t foster healthy conversation.
We remain apolitical as a website, and always will. We want readers and commenters to feel free to voice their opinions, so we’re not quick to censor, but we will not tolerate insults to those with different political views. Those comments will be grayed out.
Also, this isn’t even that political. I don’t give a damn about politics and I love big trucks and HEMI engines (and frankly, I’m glad HEMIs are back! Even though I don’t want them to be the only motors on earth because of the obvious issues that would cause).
By and large, we have the best commentariat on the web, so thank you all for being here!
I second this. I mean, I did just full send a 720 HP pickup truck in the desert and loved it so much that I changed my profile picture! We just see trucks as trucks, as it should be.
A mechanic told me years ago if I was serious about cars, I needed a pickup truck first.
Turned out they were right, in spite of having a manual 4 speed van that did most things.
The truck having more power than anything I’ve ever owned is a pleasant surprize
Not to add to the shitshow, but my reply comment that did not insult anyone with differing political views was pending, then not approved (doesn’t even show up in my comment history).
Twas long, but I genuinely do not believe there was anything offensive in it.
I can understand if y’all are just not letting any new comments go through related at all to politics on this article.
Longer comments sometimes don’t post on other websites for unknown reasons.
Even more of an issue when auto modding is in play.
I’m a moderator on a large intl website, and my first comment there never posted, and it had nothing to do with the mods.
The cause was never understood, but length is a factor.
I may not align with you politically, but try to not let the hateful comments get to you. There are some very insightful Commenters here and the staff is the best most honest on the entire internet.
I don’t know why anything to do with a truck sets these people into a tizzty.
The Ramcharger pictured above should’ve been the Ramchallenger, with a 4 door version called the Ramcharger.
it would be interesting to see a ram grand cherokee / wagoneer that hopefully hasn’t been hit with the ugly stick.
“At the time, this made sense. “
I disagree. To me, splitting Ram off as a separate brand never made sense. Mergio only did that because he was thinking of selling off either the cars or the trucks.
But on the basis of running the company as a going concern, it was stupid right from the start.
And it’s stupid especially considering that the Dodge brand was selling trucks long before ‘Ram’ even existed as a model.
Yeah, I fully expected this article to be about folding Ram models back into Dodge.
Great – just what we need. Another SUV and more over-powered pickups, few of which are actually used for truck purposes.
Trail Duster FTW!!!!!!
Another SRT model??
I’m anxiously awaiting the ProMaster SRT!
700hp front wheel burnouts! Since it is a European design with an overpowered Tubo engine, it would be the modern equivalent to the Omni GLHS.
Mine had off-roady goodyear wranglers on it, so not the most grip in the world, but it had no qualms about lighting those up when it was empty with just the pentastar.
Alright, I guess at this point I’m willing to not give a shit what brand each product ends up under. Stellantis, just give these people SOMETHING to sell. Like, yesterday. Put this SUV under the DS brand for all I care. Hell, make it a Fiat.
I do get concerned (I guess) that Stellantis is doing such a total about face here, going alllll the way back to stone age horsepower and aggression and whatever, that when the legislative tides (or public tastes) turn again, they’re going to once again have nothing to offer. Hey, Stellantis, look at some of the other actually successful companies that have been taking your lunch money for years. Notice how they tend to offer up an array of products for different uses and different sorts of people? Maybe give that a shot?
Right now the MAGA crowd wants the loudest, biggest, most dangerous, most environmentally harmful vehicles possible to Own The Libs and please God Emperor Trump who’s waging war on the environment. They will no longer want those vehicles when the economy collapses and/or gas prices soar…because the majority of them are financing these damn things on 72+ month terms so they can afford one on their $60,000 a year salaries and are living paycheck to paycheck.
It’s fun to get 12 MPG to Own The Libs LOL when gas is $3 a gallon but it’s a lot less fun when gas is suddenly $7 a gallon and you got laid off because of what you voted for. Oh well! Not my problem.
“Right now the MAGA crowd wants the loudest, biggest, most dangerous, most environmentally harmful vehicles possible”
Well the MAGA crowd can go fuck themselves… which they actually do on a regular basis
Where is the love?
It died in the last US presidential election.
Well all I’ll say is just try not to let it bother you, not worth it for your well being, life is short and we all need to make the best of it! 🙂
Uh, SDS (small d*** syndrome affects all sides).
I’m going to slightly split the line here.
On one side of the line, I love beefy engines and have one in my GT500 and another in my TTRS. But I also work from home and my carbon footprint is negligible as I hardly leave the house (I’m pretty basic and generally don’t like interacting with the increasingly dumbed-down populace. Anyone seen Idiocracy? Watch it, now.) I’m not totally excited for EVs yet because so far they’re almost all boring-ass appliances, and the others aren’t quite what I’m looking for (this is true for new ICE cars these days as well…). Life is too short for boring cars, and I know that you know that given your N ownership. I’ll eventually hop on the EV bandwagen, but it’s not time for me yet. These cars aren’t my daily drivers anyway (A4 2.0T), so I’m already defending this way too hard.
I’m any case, on the other side of the line, I couldn’t loathe MAGA more. I feel like I’m going to have a heart attack over what they’re doing to our beloved America. The entire posse needs to be dismantled. Our precious democracy, Lady Liberty herself is under direct siege. And what do the self-proclaimed “patriots” do? Increasingly root for a literal tyrant. He’s already committed treason, incited an insurrection, and we’re going to find he did the same thing Epstein did. “They let you do anything when you’re a star. Grab ’em by the p*ssy”, amirite? But yeah, that’s all fine, nobody needs free speech or elections anymore. Just guns and money and luxury resorts. Oh and the peasants to keep it all clean.
Oh 100%. I don’t think an enthusiast or 5 driving gas guzzling sports cars 5,000 miles or less a year is a problem at all. In fact, I do just that, as you noticed. But I do think tens of millions of people driving BOF monstrosities they don’t even vaguely need that are demonstrably more dangerous for everyone around them while getting 14 MPG is a problem.
It’s about the collective good. If your passion makes life for those around you way worse then it’s antisocial. Vast swaths of people driving behemoths to own the libs is antisocial. A dude in your neighborhood that has a GT500 they take out on nice days ain’t harming anyone.
Nothing wrong with letting Dodge be the “MAGA” brand. Make some nice sensible cars and crossovers and sell them as Chryslers. They don’t seem to be talking much about that, unfortunately.
Trust me, there are… very serious and significant correlations between these sorts of people, and these Stellantis brands. And trust me, I’m EXHAUSTED by the prevalence of hardcore right wing nut jobs and how some of these vehicles align with their regressive views.
It sucks that they’ve opted to also market their cars as such. But even more, it sucks that somehow these sorts of cars, which can be fun and theoretically enjoyed by all, have sort of turned into accessories of negativity. But we have to tread lightly. I want people who genuinely like the idea of owning a Charger or a Ram or whatever, to do so and enjoy them without the baggage or the feeling that they need to be a part of some Trump cult to do so.
I’m legitimately considering the six pack sedan as my next car, but I won’t lie, the stigma is kind of hard for me to get past. And to be fair I’ve certainly contributed to it on my end, although I do wish Charger and Challenger owners would stop driving like such goddamn assholes.
Anyway that car does have to be good for me to actually want it though, and I’m not sure that I have faith in Stellantis to pull it off. The fact that it weighs 4,800 pounds and has been delayed approximately 9,000 times means it’s not off to a great start.
Also why is there still no configurator up? The car was fully unveiled with pricing and packages and everything months ago….
Also why is there still no configurator up? The car was fully unveiled with pricing and packages and everything months ago….
Now this is where we get to make fun of Stellantis.
Other manufacturers have that shit up immediately. BMW had an iX3 configurator up the day it was unveiled. Hell goddamn Ford had an S650 configurator up as soon as they took the wraps off. We got the final reveal of the ICE Charger this summer and you STILL can’t spec one out.
The Democrats elected Trump, then insisted on electing him again.
And they will do the same next time obviously.
“Notice how they tend to offer up an array of products for different uses and different sorts of people?”
And also notice how they have a replacement product ready BEFORE a given model is discontinued.
Haha, yes, that would have been ideal.
Woo finally a vehicle that’s not piled into Jeeps mission creep lineup! But seeing as Dodge is currently in the same place as Chrysler a few years ago with only 3 vehicles in its lineup, now sure sounds like a great time to shove RAM back into the Dodge brand where it belongs.
Ram should’ve had SUVs at the beginning. It’s about time they fixed this
I don’t know anyone who doesn’t call their Ram pickup a DODGE Ram. Just scrap this whole stupid Ram brand experiment.
Seems like others have tried this recently and failed:
HBO >HBO Max > MAX > HBO
I called a Ram a Dodge truck one time in the presence of my coworker, a proud RAM 2500 owner, who berated me for a few minutes that the vehicle is only a RAM.
Dodge has too many letters to spell for a lot of Ram folk.
Bizarre
I had a Promaster 2500. It was a regular occurrence for their to be confusion because someone’s computer system said “Promaster 2500” and then just “2500” when you went under Ram.
Shh. The Promaster is really a Fiat Ducato.
The Fiat+Chrysler combo really shines when it comes to annual maintenance. Shockingly (or maybe not) the lump under the hood was a constant money pit. The Italian bits seemed to hold up well.
Well, no. It wasn’t what “they always should have done”. A Ram SUV only makes sense if they finally decided to kill off Dodge. It seems like that may be the case
Or better yet, put Ram trucks back under Dodge and it avoids the whole dilemma.
of course, but that would make too much sense
Mostly, I wonder if this sets the precedent that Ram is going to be the purveyor of SUVs that aren’t Jeeps.
The current Dodge Durango was introduced in 2011. Sales have held steady, but that seems unlikely to hold forever. Will its replacement be a Ram product?
Stellantis has several brands in North America that are essentially one-or-two model facades. It has nearly a dozen brands worldwide. I’m not a marketing guy, but a lot of manufacturers build their reputation around one or two major brands. Not 12, of which are slowly fading. Yeah, European car market, I get it, but still.
I get mid-2000s GM vibes. I’d rather they focus on a handful of healthy brands and good vehicles, not continually triaging brands.
Duramgo.
You’re welcome.
This is now the moment the Dodge brand truly died. If Dodge is only selling ‘cars’ and not SUVs from now on they are missing out on the best money making segment going. If they eventually move the Durango and the Hornet(or kill that) to the Ram brand then Dodge has the Charger, and Charge Daytona left. So basically they have ONE platform under the Dodge brand. That’s a good plan.
Reading the comments here makes me sad to be part of this community
Not entirely sure what you’re referring to
75 comments (so far), the majority of which are trashing Stellantis/Ram, trucks and SUVs, and their drivers. It’s so tiresome, so boring, so overplayed and adds nothing of value to the conversation.
Above all, I value this place as somewhere to discuss and learn with a better than lowest-common-denominator group of people, and articles like this show me exactly why that dream isn’t quite there yet.
If I was a Ram truck owner who stumbled on this site by finding this article, and read these comments, what exactly would entice me to stay? It’s just so ridiculous.
There are 3-4 out of 87 comments that generally disparage trucks/SUVs. An article on product development at Stellantis is going to have a lot of comments that point out the fact that Stellantis has clearly had a lot of issues developing competitive products.
There are more than that, and I’m sure the people who took time to type their Canyonero or penis size jokes for the 800th time thought they were very clever, but I don’t think you and I will see eye to eye on this issue.
I don’t usually agree with your thoughts on trucks (mostly around the inevitability of negative externalities), and I think most Ram owners showing up here probably are still hanging on to the feeling that Stellantis has done Dodge/Ram/them personally dirty for the last decade, but…
I could not agree more about the dick size jokes. Can we just…not? They’ve been unoriginal, uninspired, and frankly just irritating since I’ve been alive, and I think probably for a couple decades before that. Like, sure, agressively performative masculinity sucks, but like the whole ‘they hate gay people so they must be gay’ thing, it just reinforces the underlying problems.
Fuckin hell, we have so much to make fun of on these trucks in the modern era (the grills? the need to buy a step ladder just to get in? the inability to hold your loved one’s hand on a road trip because the center console is a quarter-mile wide?), why are we so stuck on making stupid body shaming jokes?
To Ram owners reading, I hope you stick around. If you leave, those of us who bought highly compromised, expensive, and unrepairable EVs early on in the adoption curve are next up in line for being the butt of the jokes (*internal crying*).
Preach, brother, same exact position here.
Thank you, _Electrified05ViggenFeverDream.
Some people seem unaware that after Hyundai ran their little dick car ads implying tiny cars were a sign of robust masculinity, everyone buying a small car after that ad campaign was mocked for playing up the small car as a performance to pretend otherwise.
Hyundai in particular can never shake that.
They didn’t think that marketing idea through.
I reviewed the comments and counted. I find the shallow genitalia-based comments stupid and pointless as well. I have owned pickups and don’t find them inherently problematic.
But complaining about a group of people in general who are complaining about a group of people in general comes across as more than a bit disingenuous.
To be frank. Whenever I see the stupid dick jokes about big vehicles, I can’t help but assume the joker has insecurity about their own genitalia.
Frank is the best thing to be when making a comment on that subject.
The penis jokes are one thing, but not being able to handle a snide “Canyonero” joke is another. The owner’s manual to my truck is plastered with “GUTS, GLORY, RAM”. I’m gonna call that fair game, my man. It’s pathetic and toxic
If it was one, sure. When there’s multiple on every truck article, no matter how tangentially related, it’s annoying.
I guess ask yourself if any post containing the word “Canyonero” has ever added anything new or fresh to the discussion, has ever contained a humorous or interesting point, or has ever raised the general intelligence level of the conversation?
It’s the tone of the negative comments that bothers me.
One doesn’t have to agree with everything, or like every product out there. Certainly, I am not a huge fan of most of Stellantis’ products.
The over-the-top reactions (and continued Freudian subtext to the comments) is tiring and adds little of value.
Times aren’t great, I understand. I just wish we didn’t have to turn every post of this nature into a microcosm of the unpleasantness of the world writ large.
I just want this place to be a relative oasis, and for the comments posted here to be the force they want to see in the world.
The dick jokes are stupid and pointless. 100% agree. But I think Stellantis has done a lot of work to earn the negativity directed at their product quality and the way the company is managed.
Part of advocating for what you want to see in the world is providing valid criticisms, even when those might feel harsh.
Stellantis also brings this upon themselves with their lowest common denominator marketing, and RAM drivers bring it upon themselves by statistically being some of the most dangerous people on the road…and that’s actually a fact, not conjecture. Whenever there are meta analyses of things like insurance claims, tickets, etc RAM is always at or near the top.
I’m happy to stop making the dick jokes if it’ll make everyone a wee bit more cheerful, but the culture around RAM trucks is worthy of scorn that’s completely self inflicted…and the issue is that when you’re driving a 6,000 pound behemoth antisocially it’s not just a danger to you, it’s a danger to everyone, moreso than someone hooning a Cayman or hot hatch.
Not that either of those is cool to do on public roads, but a poorly driven RAM will send multiple people to the morgue. And they do, often.
I agree with all of that. Stellantis clearly has issues on multiple fronts. I don’t consume media that has ads, so I don’t see many, but the few I have seen recently are supercharged (pun intended) versions of the jingoistic slop that has been the mainstay of truck advertising for decades. All of that and the very real issues around the damage done by trucks relative to the environment and everything else on the road is, for me, 100% fair game. As long as, as you pointed out, it is based on reality.
First thing I was taught about statistics is they do not apply to individuals.
Statistics do not apply to individuals.
Beyond that, when you parse most use of statistics, they are deliberately misrepresented and invalid.
I’m with you V10. I know many people who drive a RAM truck, and even with the Pentastar V6 it is a great truck that just goes down the road very nicely.
Some people just seem to have this irrational hatred of Stellantis and everything Dodge or RAM is “MAGA.” Some guys just like big V8 powered, loud and fast cars and if you can afford it, more power to you.
Ironically, it’s those who would be most upset at crude stereotyping in any other context that seemingly have zero problem doing it to their own perceived political enemies.
Rules for thee and not for me and all that.
Try reading up on the paradox of tolerance. The one thing that a tolerant society can’t abide is overt, purposeful intolerance. When one side of the political spectrum they are proudly bigoted, they have made it clear they have no place in civil society. Therefore, they should be openly derided and mocked at every opportunity.
A deeply and truly ironic comment if there ever was one.
You apparently don’t understand irony. And don’t care enough about a civil discussion to even bother processing the information in front of you. You just want to pout like a toddler when people don’t like what you like and say so.
Which of us has been civil throughout, and which of us has called people they don’t like “proudly bigoted”, has advocated for others to be “derided and mocked”, has stated Stellantis “can’t develop a product to save their asses”, etc etc etc? Others may have forgotten your outspoken advocacy for vandalism against Tesla owners’ personal property, but I certainly haven’t.
The entire purpose of my comments here has been to advocate for this being a place where people can feel comfortable not toeing the party line. By contrast, you seem to revel in personally insulting your perceived enemies, and dislike being called part of the problem rather than the solution.
But of course, it’s much easier to blame me, or even those pesky Ram drivers, than to look in the mirror.
Find me one comment on any page where I’ve personally insulted anyone, disparaged any group of people, or attacked political foes with even half the vehemence you’ve shown just in this comment thread and I’ll retract every comment here. But you can’t, and you won’t. Whatever your response to this is, I’m certain it will be doubling down, it will be personally rude, and not introspective in the least.
Deliberate irony?
Most people I refer a particular story to, do not stay interested.
My hope is that the comment section can one day be moderated in a similar fashion to my other most-visited site: Hacker News.
Here are the guidelines from HN. The section “In Comments” applies most generally.
https://news.ycombinator.com/newsguidelines.html
These standards are hard to comply with sometimes, but it leads to comment sections that are almost always intellectually stimulating. There’s also a culture of aggressively flagging rage bait that would be hard to reproduce.
just a reminder that all us car people keep saying “I wish manufacturers just built a cheap people mover” and then we made fun of the dodge journey for years.
The Journey deserved so much better than it got
The Journey was great! It was a really good size, easy to drive, priced well, and after a few years, it got the Pentastar and a decent interior.
That platform is a value cockroach to the point where I tell people who are looking for a car to be a car to check out Mitsubishi
Agreed. I always liked the Journey for the same reason I liked the Ford Edge – it looked like what it was, didn’t pretend to be something else. I found that sort of restrained handsomeness refreshing, in our often overstyled vehicle world.
I often recommended the Toyota Starlet as the best basic car that didn’t skip key features needed here.
I really don’t think it did, and that seems to have been proven out.
It is also clear that Stellantis has zero idea what it is doing and can’t develop a product to save their asses. They can talk about product mix all they want, but if the products continue to be garbage, it won’t really matter what the product mix is.
Can’t wait to see one of these for the first time 3 inches from my rear bumper in the left lane on I-85 since I have the audacity to delay Braylee from dropping Braxton off at tee-ball practice by only (allegedly) going 15 over.
Why not just team up with Peterbilt and have a truck that’s 8 foot of grill?
Some companies have offered these for awhile.
They seem pretty successful in the oil fields as work trucks.