This week, the Smart #2 (that’s the Hashtag Two for you adult-sized children snickering in the crowd) showed off its heavily camouflaged curves for the first time. The little car is shaping up to be a great successor to the old Fortwo with decent range for a city car and a reemergence of Smart’s trademark quirks. As Smart’s biggest fan, I was stoked. Now I have a frown on my face, but it’s not the car’s fault.
The old Smart Fortwo died quietly in 2024 without much fanfare or celebration. At the time, Smart’s weird city car wasn’t even a proper resident of Hambach, France, anymore. When Mercedes-Benz sold off half of its Smart subsidiary to Geely in 2019, Smart’s home factory for its two-decade existence was handed over to Ineos, which proceeded to build the little car under contract. The Fortwo became a guest in its own home.
Smarts are now built in China, with Geely offering platforms and production and Mercedes coughing up engineering expertise and design. Those cars? Three electric crossovers and a hybrid sedan. Smart also sort of reinvented itself. Gone was its iconic slogan of “Open Your Mind,” gone was the emphasis on visualizing safety as a design element, and even Smart’s Saturn-esque plastic panels were thrown in the trash bin of history. But Smart is correcting course somewhat. Smart’s city car is coming back! It’s going to be weird, too.

Smart says it will unveil the production version of the Fortwo’s replacement, the #2, at the Paris Motor Show in October. The news cycle on the car has been rapid: first came a doodle, then a shadow, a development mule based on the old Fortwo, and then finally, a concept car. Smart was finally back to its roots. While Smart fans are still chatting about the concept car, Smart hit us with its first images of the Smart #2 prototype as the car undergoes durability testing, and it looks great.
But a part of me is sad. Smart left America in 2019. I recently just realized that, if Smart ever did try to come back, winning the hearts of Americans might be harder than I thought, even with this sweet new car.
The Prototype Is Here

As it turns out, I was right on the money. The #2 prototype follows the overall shape of the concept.
But it’s also a real car. It doesn’t have comically oversized wheels, it doesn’t have a grille that looks like it’s eating a briefcase, and, look at that, it even has real door handles.
Smart has also kept the two-box shape that was introduced in 2014 with the third-generation Fortwo. Here, check out my 2016 Smart Fortwo Edition #1:

This design still somewhat divides Smart fans today, as many, including myself, still prefer Smart’s old-school one-box design. But Smart claimed that there was a practical reason behind the look, and it’s that the two-box design made the Fortwo look grown-up and sporty. I suppose it does make the car look bigger without actually increasing its size.
Personally, I think it’s still cute, like a pug!
I also like how Smart has kept with tradition and added a little kink at the end of the doors. In the past, the kink was a sort of functional design, as that’s where the door handles were. That isn’t the case here, but it’s still a neat throwback.

The rear end looks like a lot of fun, too. Smart has had these tall hatchback rears since the beginning, and this is just an evolution of it. There’s a cool little spoiler, a prominent bumper, and circular taillights.
If you zoom in on the image of the rear, you’ll also see that it seems like Smart is honoring its past in another way, too. See the huge panel gap between the tailgate and the bumper? Every Fortwo from 1998 to 2024 had a split-folding tailgate where the glass went up, and the gate went down. It looks like the new car is getting it, too.

Still unconfirmed is whether the bench seat that was recently unveiled in Rome will make it to the production car. Smart likes the idea of a bench seat to make the interior feel more inviting. I like it, too, because I can picture myself driving around with my wife by my side, just as we do in pickups with bench seats.
As I said in an earlier update, the seat is actually two independent seats linked through a center section, which allows the two occupants to set their optimal seating position. The center section is a console that has the car’s window switches and locking switches.

I also like the spec sheet. Here’s what I said before:
Smart said that the ECA platform is targeting 186 miles of range, DC fast-charging, the ability to top up from 10 percent to 80 percent in under 20 minutes, and Vehicle-to-Load capability. The concept vehicle measures about 9.16 feet long, or only 3.8 inches longer than a second- and third-generation Fortwo. Smart didn’t reveal anything else at that time.
This time around, Smart says that the new car should have a 35.7 kWh battery. Now, on its own, this battery isn’t all that big. I mean, GM will sell you a truck with a 205 kWh battery system. But 35.7 kWh is pretty hefty for such a tiny car. Consider that the outgoing Smart Fortwo EQ had a 17.6 kWh battery. The Fiat 500e, which is two feet longer than this Smart, has a 42 kWh battery.
[…]
Other good news is that the new model will be able to turn a full circle in only 22 feet, which is exactly as sharp as the third-generation Fortwo was able to turn. Finally, Smart has also confirmed a return of Smart’s famous “Tridion Safety Cell,” which is just Smart’s marketing name for its high-tensile safety cage. Sadly, if the concept car is any indication, the safety cell is now hidden rather than proudly displayed as a design element as it was in the past.

To say I’m excited is an understatement. I’m so happy to be an auto writer during the launch of a new two-seat Smart. As I have written about many times before, I currently own five Fortwos and plan to own at least one of every model of Smart ever built. I’m counting down the days until I can import a Roadster. I’ve been so deeply invested in Smart since 2008 that, at one point, Smart USA planned to make me the star of an ad campaign about how dreams come true. There’s no debate about how much I love these silly cars. I even used to debate haters in the comments of the old site for years.
But then, the more I think about this car, the more that smile gets turned upside down.
Toilet Humor

My first concern is the obvious. Smart previously attempted to sell two generations of the Fortwo in America, and both were unholy failures in sales. In theory, selling the crossovers here would help that. Smart could use the crossovers and the hybrid sedan as cash cows.
Maybe there’s even niche-level interest in a Fortwo-sized car. Our own president recently fell in love with Japanese Kei cars and promoted the sale of them in America. Then, I remember that Smarts are made in China, and that would bring on some baggage, and I don’t just mean tariffs.
But then we get to the name, and I just shake my head like a disappointed parent.

Back when Smart rebooted itself under half Geely ownership, it announced a new naming scheme. All cars will be called Hashtag, followed by a number. At the time, Smart said it was about being a trendsetter, like viral topics on social media. This was already sort of exhausting. Smart’s past names were practical. The two-seater was called the Fortwo, the roadster was called the Roadster, and the four-door was the Forfour. It was simple, and it worked.
These new names were visualized with a “#” sign. To those who aren’t aware of the “hashtag” part ahead of time, or are old enough to have been around since before social media, there are a few unfortunate interpretations. At best, the new names lead to people saying things like “Number One” or “Number Three.” At worst, those of us who were kids once, and I think that’s quite a lot of people, will recall schoolhouse jokes about what numbers are associated with what you do in the bathroom. Some American car publications are already slinging some poop jokes.

Smart’s first production crossover? Ah, that’s number one, or pee. The Fortwo replacement? That’s number two, or a classic, steaming dump. The coupe-like crossover? When I was a kid, the joke was either that number three was going one and two at the same time, or was the result of a bit too much Taco Bell.
Granted, due to cultural differences in toilet humor, this seems to be a mostly American problem. Still, it is just another thing to consider. In theory, this could easily be fixed. Smart could just revert to its classic name scheme for an American return. Other automakers do that all the time.

Still, as much as I am so pumped about this new car, the more I think about it, the more I understand why Smart has shown no plans or interest in coming back here, and that makes me sad.
But the #2 itself is shaping up to be a worthy Fortwo successor. Based on the projected spec sheet alone, the new car is going to be twice as good, but only slightly larger. If pricing projections of 20,000 pan out, it might even be cheaper than the old electric Fortwo was.
Maybe, with some luck, I could be there in Paris in October to witness the birth of some forbidden fruit. Until then, I’m going to be glued to my screen, watching for updates.
Top graphic image: Smart









To quote the immortal Frank Zappa:
And NUMBER ONE ain’t you – you ain’t even NUMBER TWO!
Unsee this – numbers 3s! https://www.youtube.com/watch?v=qEebCOABGuM
I don’t know what the business/regulatory considerations or whatever were, but I still think it was a weird mistake to not bring the Roadster to the US first, because if you want to sell in the US, you need to make your product *cool*. I liked the Fourtwo – I was even a Car2Go member – but it was undeniably kind of dorky (in a good way!).
“Little DEUCE Coupe”
Man, I don’t know. the BMW mini look is not my favorite, at least dorky Kids Car stood out a bit. I really do wish they would just pull the tooling for the smart roadster and bring that back. even in electric form that seems more logical. or do an upsize in the printer model and make it slightly larger for US tastes? Make it and EV miata fighter
My 6’6″ son (don’t worry, I’m short, but his mother is a 7’3″ reptilian) and he said that if he’ll fit in there, he’ll buy one.
Proof that the lizard people and the aliens are teaming up to take over. I knew it.
“Smart likes the idea of a bench seat to make the interior feel more inviting. I like it, too, because I can picture myself driving around with my wife by my side, just as we do in pickups with bench seats.”
Stick Shifts and Safety Belts.
It still blows me away that the Chinese seem to outright refuse to bring in Americans to market their products (not that this particular car is likely ever coming to the US, but the issue is rampant in nearly everything they attempt to sell to us directly). The names of their brands and products tend to illicit no response at worst, and outright mockery at best. This obviously qualifies as the latter.
Its a huge red flag on Amazon to see the insane names for products. How hard can it be to find 2-3 regular ol americans to name something?
Amazon holds seminars in China to teach Chinese companies how to sell on their platform, in which Amazon actually encourages using those unpronounceable nonsense names, since there’s absolutely zero risk of infringing on any existing trademarks anywhere and they’re used on generic products where consumers really don’t care about names anyway
Dickass (recently renamed Dicase) brakes are my favorite. HOW COULD YOU NOT KNOW?!?!
Maybe that was the rare case when the company actually asked an American…an American teenaged boy.
I just saw a laser engraver machine named LaserPecker on AliExpress.
Is America even a market worth pursuing anymore?
I’m sorry, but #2 will forever be known to me as ‘Number two’. If it were reversed, it would be two pounds.
When I hear the words hash-tag, I either think of hash browns, corned beef hash, or a reference to the drug hashish.
To be honest, I’m in my mid 50s and have no idea what a hash-tag even is or how to go about using one.
So let’s just call this thing the Smart-Number-Two and be done with it.
There is a small breakfast chain in Denver that is named “hash tag” for those exact reasons I think. Best use of it I’ve seen.
I put some miles on an OG ForTwo, back when they weren’t US-legal and had the turbo-three and six-speed semi-auto.
I loved it, and wanted one. I also wanted to order a set of replacement body panels with the tortoiseshell color scheme. Sadly, the guy who imported it couldn’t sell me one, much less get me the jazzy exterior panels.
Oddly enough, when the car was introduced in Europe, one of the Smart execs told me it was designed to be legal here from the start. Always wondered what happened, and why it took so long — and Roger Penske — to get it here.
Not so fond of the bulbous redesign. It lost a lot of the character of the original, IMO.
FourTwo was a clever pun. I’m not sure the Chinese quite get puns. Also, four is bad luck for them.
It’s lost a lot of the charm of the concept, for me. Some of that is to be expected, of course, but this prototype is nothing new for Smart.
Same old, same old.
The #2 for me would be the code brown when an inattentive Expedition driver hits you.
Ram driver intentionally speed bumps over you?
GM truck driver rams into you because they’re too tall to see you.
I would consider a #1 just so I could say, “Make it so, Number One” every time I push the accelerator.
“that’s the Hashtag Two for you adult-sized children snickering in the crowd”
Octothorpe or GTFO.
Octothorpe FTW.
Making things stupider is that the # in modern usage technically is not even hashtag, it is the hash symbol, and e.g. #smart is a hashtag, using the hash symbol. So this thing is named the ”Hash Two.” As in, the side when you’re forced to eat a McDonald’s breakfast.
They could have been smarter in their branding by reusing the name without {reusing the name while insulting themselves} by naming it the 4-2. Or the 4two.
I’m more of a leg man, myself.
Are you the walrus?
It’s cute of course, but I don’t think too many Americans would buy it. I’m not even sure they’d buy the new Twingo. It’s sad.
I’d go for a Twingo or a 5. There are dozens of us, dozens!
It looks like a panda car I guess it is a panda car. They could make a smart amg polestar #2. That feels very Chinese and panda car. Just need to throw an animal in the name and all good. I hope they do one in the pink fur like the other panda cars. There are people that buy them and thats all that matters. When you see one driving around you can’t help but laugh.
A Panda Car? You are not British!!!!!!! Panda cars and are were police cars, local ones, the term dates back to the very mists of Thyme itself the, near mythical era before the world began or 1960. The first mention of the sobriquet seems to be from Kirby, which is a town in Lancashire, also a trouser press. The local Police took delivery of two cars, Hillman Minxes as it happens, one black, one white. In order to increase the visibility of these super dooper policeman cars they swapped the removable bits over. They became known as Panda Cars. Other police forces followed, oddly with pale blue and white, the idea being that the Bobby on the beat was still friendly even whilst driving a Morris Minor or a Hillman Imp. The Jam Sandwich and the Batten-berg came later.
The little Chinese micro cars have the nickname panda cars for maybe a decade or more. Because they all sort of looked like pandas for a long time. Headlight and roundness. Made to looks “cute” for a certain demo. Plus they many and the option for fur covering. I believe in some areas of the US panda cars were referring to the police too. As many departments had black and whites. Also just black and whites was a term some of the more urban departments used for marked cars. Just like in NYC they call and ambulance a bus. They try to call it that in other parts of the country and its shot down immediately.
It is possible that I might not have paying attention for a decade or more. Very irritatingly I know a daft amount about Pandas, both the early Italian car ones and the cute Chinese sort. Also red pandas and spectial bea,,,,,,,,,,,,,,
This is why my darling best beloved carries a cudgel!
I want to read this story:
I’m assuming since there’s not a link there, it isn’t something you’ve already written about?
Also even without the potty-humor angle, the naming scheme does anything but make them look “trendsetting”. It makes them look like “How do you do my fellow kids”.
Correct! That happened back when I was a teenager and I’ve yet to write about it. 🙂
Well, I’d read it in a heartbeat.
Does it make me old that I also think of “#” as the “pound” sign? Because it does not improve things if people call the car the “Pound Two”.
Yeah, this naming convention. It’s not… Smart.
Marketing strategy for Dodge or Ram here.
Seriously! Even without the US/Potty problem, the “hashtag” thing is so dumb. It’s not 2011 anymore, so there’s not even an interpretation where this is a coolness choice.
That symbol is also known as “pound”, “hash”, or “number” so even if it’s not funny, it will always be confusing.
Maybe @ would have been a better choice than #.
I do too. Did you work for a telecom? That’s where it comes from for me.
After seeing the Renault Twingo is Adrian’s piece, and this Smart, I do wish we had more and better choices in tiny EVs.
Maybe they can partner with Toyota and offer a TRD version ?
Who does Number Two work for !?!
I think you posted the same comment on the last Smart article. I’m guessing a lot of people aren’t up on their classic British TV shows as seen on BBC America (aka PBS in the 80’s).
I am not a number; I am a free man!
“I am Number 2.”
“Who is Number 1‽”
“You are Number 6.”
Anyone know if the 2009 remake was any good?
Remake?? I would go investigate that, except I have suddenly retired with no explanation.
IMDB says it stars Ian McKellen and Ruth Wilson (good!) and Jim Caviezel, a Q Anon proponent and so-so actor, so a mixed bag for casting.
Patrick McGoohan and his permanent half squint was perfect for that role.
My first exposure to the Lotus Seven and Mini Moke at a young impressionable age!
As much as I LOVE The Prisoner, I think this was an Austin Powers gag?
Well, that’s disappointing. I own the trilogy on Blu-ray and it’s in my “to watch pile”. I haven’t actually re-watched them since their original release so I only remember the big picture stuff like Fat Bastard, Mini Me, fricken laser beams, 1 million dollars, and so on.
I was rather enjoying The Prisoner deep cut.
Possible I posted the same comment – I was referring to Austin Powers. Frightening that 1997 is as far in the past now as 1967 was upon its release. Getting old sucks.
Seems like an excellent time to make another. Some kind of 90s corporate vs current ai crypto bro thing would probably stream well.
Beats the alternative. 71 here.
I liked the old names. This was a car For Two or a car For Four. The exhausting “trendsetter” stuff is frustrating enough, but completely ignoring how people would actually read the “hashtag” is just willful ignorance.
Plus social media seems to have largely moved past hashtags, which gives a real “How Do You Do, Fellow Kids” feel to the name
They need to collaborate with Toyota to produce a rugged off-road version. A #2 TRD would be solid cross-branding.
As long as it isn’t too crappy.
Hopefully it’s a solid.
Toyota and Smart really need to sit down and get that pushed out.
I’m far to classy to respond with “HHHNNNNNNG!!” so I won’t.
The #2 TRD, sponsored by Metamucil.
Maybe a scat pack for the really adventurous?
In jasonia it would be loamy.
Thanks for floating the idea.
I’m sure if it happens, Matt will drop it in The Morning Dump.
As long as it comes in brown. Not doing so would be a bit nutty.
I think it’s a bit corny, myself.
I like this idea, nice and small so it won’t clog up narrow shelf roads, and be easy and pleasant to pass
That’s a future Shitbox Showdown winner right there!
They just need to make sure it doesn’t run like…shit. ha ha