Home » That Long-Awaited Joint Venture Between Sony And Honda Has Officially Been Finalized

That Long-Awaited Joint Venture Between Sony And Honda Has Officially Been Finalized

Morning Dump Sony Vision S 01

Sony and Honda finalize an EV deal, Citroën breaks out the beachwear, Ferrari firms up EV plans. All this and more on today’s issue of The Morning Dump.

Welcome to The Morning Dump, bite-sized stories corralled into a single article for your morning perusal. If your morning coffee’s working a little too well, pull up a throne and have a gander at the best of the rest of yesterday.

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Sony And Honda Make It Official

Sony Vision S 01
Photo credit: Sony

Good news for anyone beguiled by Sony’s Vision-S 01 and 02 concept cars, it looks like some sort of Sony EV will officially see production. While Sony and Honda previously announced plans for a joint venture, those plans have now been finalized. According to a press release issued by Honda, the new joint venture company will be called Sony Honda Mobility Inc. and plans to produce electric vehicles in 2025.

Honestly, a three-year period to develop a production-spec EV, homologate said EV, establish a distribution network, and build a new assembly line seems fairly aggressive, but Sony’s been working on EV tech for a few years now, so it’s not quite the same as starting from scratch. What’s more, the joint venture seems to be taking an interesting approach on what mobility means, judging by a statement from planned President and COO Izumi Kawanishi.

“By combining the many strengths of Sony and Honda, we intend to accelerate development and lead the evolution of mobility by realizing mobility as an emotional space rooted in safety and security, and the related services.”

Honestly, this feels like the right approach. Forget robotaxis and owning nothing, cars should be sanctuaries of sorts, bubbles of personal space in a crowded world. As for what security actually means, it’ll be interesting to see Sony Honda Mobility’s interpretation of that word. A focus on cybersecurity would be huge considering how much data new cars collect, and Sony’s tech background means that such an interpretation isn’t out of the question. For now, I’m looking forward to 2025 as Sony Honda Mobility seems like one of the most promising new EV companies in a while.


Citroën Goes To The Beach

Citroen My Ami Buggy
Photo credit: Citroën

Is it just me, or are not enough companies making electric beach buggies? The concept sounds awesome, high-torque fun in the sand without spewing tailpipe emissions and noise. Thankfully, Citroën seems to be stepping up to the plate with the My Ami Buggy. I mean come on, how can you not love a dune buggy basically called the friend?

Oh, and while Citroën refers to this fun little toy as the My Ami Buggy numerous times in the press release, the special serialized plate on the dashboards adds onto that, calling this thing the My Ami Buggy ULTRA SPECIAL LIMITED EDITION. Don’t you just love to see it? Honestly, ultra special feels about right, seeing as Citroën is only planning to build 50 of the things. So what exactly do these 50 beach specials get over a standard Ami? Well, the khaki exterior finish is a great place to start, contrasted nicely by a gold set of wheels.

The standard Ami’s doors get ditched for a set of tube doors, while the roof is now a roll-back canvas affair, a bit like on a 2CV. Add in some wonderfully adorkable touches like lime green dashboard inserts and a mildly comedic rear spoiler, and you get one seriously cute vehicle. Well, when I say you get one seriously cute vehicle, I mean that if you live in France and manage to secure an online reservation on July 21, you can get your hands on one of these cute little guys. Pricing isn’t hideously expensive either, Citroën’s announced an MSRP of €9,790, or roughly $10,240. Yeah, I’d be getting in line too if I lived in France.

The Repo Man Doesn’t Knock

Car Dealership
Photo credit: “Row of Cars at a Car Dealership” by everycar_listed_photos is marked with CC BY-SA 2.0.

While the COVID-19 pandemic created a seriously weird car market, it also created some really unique conditions in the car loan market. According to credit reporting company Experian, car loan delinquencies were quite low through the third quarter of 2021, at 1.66 percent for 30-day delinquencies and 0.55 percent for 60-day delinquencies. That’s much, much lower than historical norms as reported by the U.S. Federal Reserve, although it seems like this era of low loan delinquency rates may be coming to a close.

Automotive News reports that Ford CFO John Lawler made some comments about rising loan delinquencies at the recent Deutsche Bank Global Auto Industry Conference. This rise isn’t a huge cause for concern, but rather part of a slow return to what are described as more normal delinquency rates. As Lawler said, “It seems like we’re reverting back more towards the mean.” Honestly, I’m not terribly surprised to hear that auto loan delinquencies are going back up. Inflation is squeezing the absolute bejeezus out of the average consumer, and massively-inflated car values hurt anyone entering the market. Hopefully cooling measures calm inflation’s gale-force headwind into more of a brisk breeze. Until then, maybe just keep an eye on the auto loan market and try to keep your current fleet going as long as possible.


Ferrari Reveals More Details On Electrification

Ferrari 296 Gtb
Photo credit: Ferrari

I feel like we all kind of knew that an electric Ferrari was coming at some point. After all, electric vehicles are a sound way for a car company to reduce its new vehicle fleet emissions and it’s hard to imagine the screaming V12 in the 812 Superfast as a particularly green powerplant. However, I’m not sure if anyone was expecting a Ferrari EV in the next three years or so.

According to a Reuters report, Ferrari Chief Executive Benedetto Vigna told investors on Thursday that Ferrari’s first all-electric vehicle is coming in 2025. A bit of a rapid shift considering the V12-powered Purosangue SUV is set to debut this September, but hey. Honestly, it makes sense if you take Ferrari’s projections into account. The brand believes that pure EVs will make up 40 percent of Ferrari sales in 2030, while hybrids will make up another 40 percent of sales. Helping fuel this charge is Ferrari’s plan to launch 15 new models between 2023 and 2026, rather grand ambitions for a boutique exotic car brand. More importantly, Ferrari sees a way to keep its soul while going electric. Chairman John Elkann seems really positive about electrification’s effect on Ferrari’s DNA, saying “The opportunity set of electrification and electronics will allow us to make even more unique cars.” Needless to say, this will be an interesting transformation to watch.

The Flush

Whelp, time to drop the lid on today’s edition of The Morning Dump. Happy Thursday everyone, Friday’s little brother is finally here. To celebrate, how about playing a little game? Let’s say you’re given unlimited money to build an eight-car collection. The only catch is that each car has to be from a different decade, starting in the 1950s and finishing with the 2020s. What eight cars are you choosing?

Lead photo credit: Sony

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Tommy Helios
Tommy Helios
2 years ago

59 coupe deville
67 f250
70 Plymouth superbird
89 golf limited
94 a59 golf iii
09 r8 v10
18 golf sportwagen 4mo 6 speed

2 years ago

I think we’ll be underwhelmed by the sony car.What can they offer that others havent already?
Will they make ‘a tesla’ without the stupid aspects? Will they somehow make phone restrictions work while the car is moving?
We know for sure full autonomy wont be a thing. We know they won’t make huge inroads to affordability.

Cheap Bastard
Cheap Bastard
2 years ago
Reply to  Ron888

“What can they offer that others havent already?”

Amazing styling, Seiko level reliability, Western state spanning range, Maybach luxury, supercar performance all at a price even a Cheap Bastard can love.

Make it happen!

2 years ago

Now we’re playing a game I like!

1) 1932 Ford three-window hot rod w/ a west coast stance and built in the traditional style with a flathead Ford V8.

2) 1941 Ford 1/2 ton pickup. All original and period correct.

3) 1957 Dodge Coronet hardtop coupe, lowered with Astro Supremes and whitewalls, and painted in the Watson-style with heavy doses of metalflake.

4) 1965 Plymouth Barracuda built in a full-on period correct gasser style drag car.

5) 1971 Plymouth Satellite Roadrunner, high-impact yellow with the black strobe stripes, Cragar SS wheels and period correct white letter tires.

6) 1980 Dodge Ramcharger. All original and period correct w/ 15″ steel wheels and dog dish hubcaps

7) 2015 Dodge Viper. Black w/ silver stripes. Last of the breed.

8) 2022 Dodge Challenger wide body Hellcat. Black on black with the lest amount of cushy options available. I’ll even take the auto over the 6-speed because it’s a stellar transmission and probably the best automatic offered by Mopar since the 727. This is my cross-country, grand touring, daily ride.

2 years ago

As people are overspending for vehicles to the tune of 10-20k (or upwards) nowadays I would not be surprised if a lot of these 7-8 year loan holders start to struggle with inflationary situations. The reason they went to those loans was to have the ability to afford something they couldn’t in years past. Tick up fuel/food/housing by 25% in some areas and those people have to choose. The new car loses most times…

Andy Individual
Andy Individual
2 years ago

I don’t think I would bother with eight cars, just something nice and chauffeur driven.

As for Honda, they better not let Sony name the first model Walkcar. Something about that branding may not work.

Civic Boy
Civic Boy
2 years ago

50’s : Citroën DS
60’s : Toyota 2000 GT
70’s : MGB V8
80’s : Toyota Supra MK3 Turbo
90’s : Mitsubishi 3000 GT
00’s : Honda S2000
10’s : Lexus LX
20’s : Lexus LC500h

Matti Sillanpää
Matti Sillanpää
2 years ago

1958 Volvo PV544
1968 Alfa Romeo 33 Stradale (Ferraris are so mundane, overall prettiest car ever with also best automotive butt ever).
1971 Range Rover Classic
1981 Alfa Romeo GTV6
1998 Volvo 960 Wagon (2.4 VW diesel)
2007 Porsche Carrera GT
2011 Porsche 911 Carrera GTS
2022 Toyota Hilux (3l diesel, 5 door with cabin height hard cover for the bed)

2 years ago

1952 Pegaso Z102 Flat Windscreen
Bond’s original 1963 Aston Martin DB5
1970 Lancia Stratos HF Zero (nostalgic reason)
1986 Lamborghini Countach 5000
1998 McLaren F1
2008 Tesla Roadster
2018 Ferrari LaFerrari Aperta
2020 De Tomaso P72

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