French cars have always been an oddity in America. These cars seemingly come and go every couple of generations or so and always bring along plenty of weird along for the ride. There has long been a drought of proper French cars here in America, and now that might change. France might be headed back to America with the Alpine A390, an all-electric SUV that could provide America a dose of French style and 470 HP, but it’s not really the car enthusiasts have been looking for.
How do you define what a French car is here in America? If you go by where a vehicle is manufactured, then France never left. The Smart Fortwo was built in France and sold in America until 2019. Ineos, which bought Smart’s old factory, now sells its Grenadier off-roaders to Americans. But neither of these brands are really French, they just have factories in the region.


Then you have Bugatti. This brand started its life in Germany, and moving borders made it a part of France before its light died out. When Volkswagen AG revived Bugatti in 1998, the brand was headquartered in France. So Bugatti is technically a French brand, even though its ownership and a lot of its engineering come from Germany. But such is the state of the automotive industry today, where brands are truly global.

If you ignore the hyper-exclusive and hyper-expensive Bugatti, America has been without a proper French car since Peugeot packed its bags and flew back home in 1992. Peugeot said it was coming back to our lands in 2019, but that has yet to happen. Renault had a harder time, officially punching the clock in 1987 when Chrysler broke up Renault’s relationship with AMC, but remaining Renault cars managed to sell into 1992.
So, Americans have been yearning for sporty French cars for too long.
Comeback Story

In 2023, Renault said it wanted to make an American comeback by way of its sports car subsidiary Alpine. At the time, Alpine figured it could hit the market by the end of the decade. The estimate then shifted to perhaps 2027 or 2028 with Renault’s boss saying that we’d probably get a midsize crossover and then an even larger SUV.
Both of these vehicles are a far cry from the sexy, sporty coupes that Alpine is historically known for. I mean, the current A110 is so hot that, as you’re about to read, even Alpine can’t help itself from comparing this crossover to that car. Sadly, we’re not getting that one.
Yet, if you’re a Porsche Macan EV shopper and you want something a bit different, I suppose you might find Alpine’s new A390 appealing. But that’s even if Alpine can navigate the troubled waters of tariffs.

The A390 was teased in 2021 and 2023, then previewed last year by the Alpine A390_β SUV (above), which Alpine has ambitiously described as “like an A110 with five seats.” The concept car, as shown last year, was said to look about 85 percent similar on the outside to what the production model unveiled today looks like.
It appears that nothing has changed with the production A390. The vehicle is said to have the agility of the A110 sports car, but with room for five and touring abilities. What’s pretty cool is that true to its word, Alpine has kept the production vehicle’s design pretty close to the concept up there.

The interior is a whole lot less weird. Instead of the funky thing shown in the concept car, the production A390 has a lot of familiar bits from other Alpine and Renault products. That steering wheel comes from last year’s A290, while the drive selector is ripped right out of the A110. The two 12.3-inch instrument cluster and 12-inch infotainment display are shared with Renault products. That dashboard also looks awfully similar to what’s found in the Renault Scenic E-Tech or a Megane. Yet, while the interior is a parts-bin special, it should also be a very nice place trimmed with Alcantara, carbon fiber, or leather, depending on the exact trim level.
The A390 will go into production in this year or 2026 in Alpine’s historic Dieppe factory, with batteries coming from Dunkirk, powertrains coming from Cleon, and final assembly in Douai. It rides on the modular AmpR Medium architecture. Other vehicles riding on this scalable platform include the Nissan Ariya and the Renault Scenic E-Tech. The future Mitsubishi Eclipse Cross EV is also said to ride on this platform.

Alpine says that this version of the AmpR platform has a completely new Alpine-designed chassis settings, including Alpine-specific steering, suspension, and braking. It’s all powered by a new 89 kWh (usable) battery made for Alpine by Verkor.
When the A390 goes into production, it’ll become Alpine’s first-ever SUV. It’ll be a quick one, too, featuring a three-motor drive system with AWD, torque vectoring, and even a Track mode. Two of those motors power the rear axle, and in the top-spec GTS model, the trio is good for 470 HP and 596 lb-ft of torque. The base GT model is said to have these motors putting out 400 HP. Alpine says that the 470 HP model is good for a sprint to 62 mph in 3.9 seconds and a top speed of 136 mph, which sounds pretty decent for something weighing 4,676 pounds.
There’s also a neat videogame-like Overtake function, which boosts power for 10 seconds. The “power-up” then cools down for another 30 seconds before you can use it for 10 seconds again.

Something so gloriously French about the A390 is its suspension. There’s no air suspension or similar here, but hydraulic shock absorbers, just like much of history’s most beloved French cars.
As far as size goes, Alpine quoted a length of 181.7 inches, a height of 60.3 inches, and a width of 74.2 inches wide, or not far off from a Genesis GV60. Alpine says the A390 should hit a range of up to 344 miles on the WLTP cycle. Pricing hasn’t been announced yet, but I wouldn’t be surprised to see the figure land somewhere near the Porsche competition.

A390 ordering opens for customers in Europe late this year. At launch, the A390 will join the A290 hot hatch as Alpine’s second-ever EV. Larger A490 and A590 SUVs are said to follow, and one or both of these could also hit America, too. It seems like Alpine is taking a page out of Porsche’s book and is using big crossovers to fund sports cars. But, unlike Porsche, Alpine isn’t sending us sports cars in addition to crossovers.
Likewise, while Alpine really wants to come to America, the situation has become quite complicated. As you noticed above, this car is thoroughly French, which means it would be slapped with America’s car tariff. Alpine wants to have this car on our roads in 2027, but American launch plans have been put on ice until the tariff situation gets worked out. Alpine is hoping that a deal between America and Europe will be worked out soon, and thus, it won’t have to change its launch plans here.
While this may not be the news that sports car enthusiasts have been expecting, it’s still cool to see that more brands are willing to bring something neat to America. More choice is always better, and maybe, if these chunky sport utes sell enough copies, we can also get some sports car fun, too. Either way, French cars might be headed back to America again, and hopefully, they’d be here to stay.
(Update: Clarified that Bugatti didn’t so much move to France as borders changed around the automaker.)
“an all-electric SUV”
…we’re good, thanks.
Ettore Bugatti adopted French culture pretty strongly, once saying something along the lines of his Italianness being “the mistake of my birth”, so I would count Bugatti as French.
I don’t think that this is going to work out quite as well as Renault envision. While the internet means that there are plenty of car enthusiasts in America interested in Alpine, said enthusiasts, myself included, want the A110, not a crossover. They’re trying to pull a Porsche Cayenne, but forgot that the Cayenne worked not because it was an SUV, but because it was a Porsche SUV. Porsche in 2002 had brand cachet among normals that Alpine just doesn’t, and people are just going to buy the BMW or Porsche alternative instead. If Renault want Alpine to succeed, they have to bring the A110 in to bring in sales and build brand prestige and recognition. Just swinging out of the gate with an SUV will produce the same results Lotus got with their SUV.
“The A390 will go into production in this year or 2026 in Alpine’s historic Dieppe factory, with batteries coming from Dunkirk, powertrains coming from Cleon, and final assembly in Douai.”
If only they source the powertrain from Caen and assemble in Falaise, it’d be the ultimate WW2-bingo car.
“Bugatti. This brand started its life in Germany and moved to France”
Ha
Bugatti never moved; they stayed in Molsheim.
Molsheim was French until 1871, then German until 1919, then back to France until 1940 when it was German, then back to France in 1944.
Then after all that,a resurrected Bugatti went to Italy for a while (EB110 woo hoo!), then back to Molsheim, still part of France when the Germans bought it. Bugatti, not Molsheim.
Yeah, that’s a big simplification.
Yeah, the border moved, not the factory
Wait, are you guys still seeing the uncorrected version? It’s been a couple of hours since I fixed that.
Granted, I’m working with a huge medication-induced brain fog today so it’s totally possible I thought I fixed my error but didn’t hit publish.
I guess so.
At this point, I see the corrected version.
I did not hit publish for a second time. Maybe it took our server a while to process the edit. That’s what we get for running this thing on a Nintendo 64. lol
I’m a little surprised you’re not running it on AWS or some other hosting platform. Hope your brain fog clears.
Nooooooooooooooooooooooooooooo, give us the 5/A290 and the 4, Renault!
Is it just me, or do the faces on EVs blend together so much that the topshot just looks like someone tried to make the Blazer EV look cooler?
TBH, I like the Chevy’s exterior better.
That’s fair. I mostly do, too. There are a couple things I would maybe borrow from this (like not throwing piano black into the “grill” area), but, yeah, the Blazer does look mostly better.
My desire for an Alpine A110 is high. My desire for an A390 is zero. I would much rather have the 290 or just the Renault 5. Or better yet, the new Renault 4.
Having driven an A110, I can only add “amen.”
That was an Alpine. I can’t imagine an electric SUV having any trace of the character that made the A110 — or, for that matter, the A310 — worth paying attention to.
I wish that Alpine, Renault, Citroen, and Peugeot would all come/return to the U.S. market. They all offer some interesting looking cars, especially their smaller, less expensive EVs. I know this is unlikely to happen, and that makes me sad. 🙁
It’s very sad that this is the Alpine we’re getting, after having the A110 waved in our faces for almost a decade now
I think I’m officially over the skinny heckblende rear ends (whether the connective tissue is actually lit, or just a skinny contrasting color). It has gone from “ooo future” to “oh… another one.”
The front end is giving me strong predator vibes are they going to get Arnold to do a commercial with this?
We need the A110, not another SUV.
The final generation of the Toyota Yaris Hatchback that was sold in the US was also built in France.
Yawn. Another over-priced 2-row electric luxury crossover. That market is so saturated that it’s dripping. It isn’t going to sell in any kind of numbers, and because of that, Alpine will pull out of the market again citing a lack of American interest in its products, so we’ll never get the GOOD Alpines.
They probably won’t even offer them in blue here.
100% agree. This thing is DOA. It’s going to compete with the Porsche, Cadillac, Merc, Jag (eventually), Lincoln (eventually), and Audi.
Just make this thing affordable and do it with a convertible top.
Don’t forget Acura(GM), Lexus, BMW…
Yeah, I’m not a big-brained business sort, but I always thought a core part of making a business successful was identifying a customer base and offering a sufficiently differentiated product that would attract that customer base.
Turns out the right answer is just to make the exact same product as 12 other businesses and then bitch that customers don’t appreciate what makes you unique. Guess that’s why I never got that MBA.
Meh… I guess. It’s not a bad looking car but there’s nothing really distinctive about it.
This is not the Alpine I wanted.
Renault needs to sell the Kwid here
big question is can the name Alpine cover up the Renault name enough for most Americans to ignore it?
And can it stand alone on BEV only? it kind of has the Coupe Crossover vibe enough that it might be a worthy Chrysler product if they wanted to try to get in the ring with the likes of Genesis, BMW and Mercedes. Though I think they would definitely have to Americanize it a bit. Instead of Electric only, start discontenting from there, offer an EREV version with basically half the battery pack swapped for a dead nuts reliable NA 4 cylinder. and then on the opposite end get that Hurricane 6 in there for those still on the fence on Electric cars. Hoping of course that 6 does not start showing the failure issues that many expect out of it. Once that proves out, I feel like it would be good to have that as an optional vehicle, preferably at a lower cost. Honestly, they could pretty easily call these Chrysler Alpines and just have a number designate the level and drivetrain probably.
Renault doesn’t really have a relationship with Stellantis, frankly, they don’t have much of a relationship with anyone anymore, now that their throuple with Nissan and Mitsubishi is pretty much over
Bugatti didn’t move from Germany to France, but rather, France moved to Bugatti. When Bugatti was formed, Molsheim was part of Germany. And then WWI happened and Alsace was transferred from Germany back to France. During WWII it technically moved back to Germany again. So I guess you could say Bugatti’s headquarters were German, then French, then German, then French again.
Curious what is gloriously French about hydraulic shock absorbers. Hydraulic is typical for automotive shocks
Oh I’m sure they would find a way to make them different and weird, perhaps you will have to refill them every 5000km with truffle oil
That was exactly my question. Citroen was famous for its hydro-pneumatic suspension, but that was phased out in 2017. Looks like modern Citroens have air suspension and progressive rate hydraulic shock options, but not sure what Renault has.
I have the same question. In the pictures it appears to have a typical coil spring over shock.
The boundary moved, not Bugatti; Molsheim is within the territory ceded to France after WWI.