What happens when Barbie gets a bit too bougie for a Jeep? She calls up Maserati and orders something that suits both the canyons around Los Angeles and the conspicuous consumption of Rodeo Drive. Yes, Maserati has made a Barbie edition Grecale, and it’s somehow even pinker than pink.
First, a note about fashion. Barbiecore has been taking off recently, partly thanks to the upcoming Barbie film and partly thanks to trends generally working in 20-year cycles. Once the economy rebounded from the dotcom bubble crash of the new millennium, conspicuous consumption was in. Headrests with built-in televisions, Juicy Couture sweatsuits, a level of almost overwhelming maximalism that just so happens to play fairly well with Barbie’s image.
In addition, the aggressively pink aesthetic serves as one rejection of the nauseating minimalism that dominated the latter half of the 2010s. Valentino’s Fall 2022 runway show was dominated by Barbiecore, while celebrities like Harry Styles and Khloe Kardashian have indulged in the trend.
As such, it was only a matter of time before a car manufacturer hopped on this fashion phase and Maserati answered the call with its Fuoriserie customization program. After all, few manufacturers have the facilities to spray cars in custom colors and Maserati is a cousin of Jeep, maker of one of Barbie’s most iconic cars. Barbie’s trademark look is incredibly pink, so no ordinary pink would do for this project. Maserati’s cooked up a vibrant, dynamic iridescent pink with an incredible shimmer, then sprayed it on the Grecale Trofeo crossover.
As the top Trofeo trim of the Grecale packs Maserati’s twin-turbocharged Nettuno V6 gives Barbie an impressive 523 horsepower and 457 lb.-ft. of torque, good for a manufacturer-quoted zero-to-sixty time of just 3.6 seconds. Of course, being a performance luxury crossover, air suspension with adaptive dampers comes standard, so this pink Grecale should stick to the tarmac nicely.
In addition to the pink paint, the interior trims are color-matched to the body, while a litany of retina-searing highlighter yellow accents appear on parts like the grille, front lips, portholes, center caps, and rear valence. While black leather upholstery doesn’t sound particularly exciting, Maserati’s punched it up with heaps of pink stitching, perfectly on-brand with Barbie’s image. Oh, and the Barbie B appears on each headrest and C-pillar, just in case you forget what you’re driving.
As the market for a very expensive, very pink crossover is unsurprisingly very small, Maserati will only build two Barbie Grecales. The first one is part of the 2022 Neiman Marcus Fantasy Gifts catalog with an eye-watering price tag of $330,000. I didn’t know numbers for compact crossovers went this high, but such is the price of exclusivity. Granted, ten percent of the sale price will go to the Barbie Dream Gap project to fund charities like Inspiring Girls International and Girls Write Now, so some good should come from the exorbitant price. As for the second Barbie Grecale, Maserati will say more about it in 2023.
While a bright pink Grecale might not be to everyone’s tastes, I’m delighted that it exists, even with a preposterous price tag. Neutral colors like Nardo Grey are so played out that they’ve drained the life from the roads. A dose of bright pink expression exudes confidence and makes a car memorable. No matter how long or short the Barbiecore trend lives, a pink iridescent Grecale will forever be a bright spot in a sea of greyscale vehicles.
All photos courtesy of Maserati
Honestly, ever since I’ve seen the name of this new CUV (crappy utility vehicle), I can’t help but read it as greyscale (or grayscale), so I’m half expecting to only ever see them around in a bunch of non-colors, like most sheeple buy cars in today.
This will go great with my Malibu Stacy Malibu.
You cannot buy this car if you are Anish Kapoor or buying it on his behalf.
It’s as if a Maserati exec saw their brand’s typical resale values and asked, “gentlemen, how can we somehow make this even worse?”
More colorful cars like this, please!
Also, can I just say how amused I am that the Dodge splitter guards have not only become a fashion item, they’ve even been integrated into the styling of another brand?
The perfect car for to get for your wife Karen’s 6th 59th birthday so she has something to drive home after she uses the Niemann Marcus mall entrance to get to Forever 21?
So you are saying the second one is going to wind up in Dallas.
I can’t put my finger on why because they normally wouldn’t be my style… but the yellow accents work for me…
Only 10% it’s pretty sad for a price so high.
I wouldn’t buy it, but I’d smile seeing it. When even Lamborghinis are bought in non colors, it’s nice to see something that indicates at least some enjoyment of life.
Must….not..not….make… “In the Pink” ….jokes…. must…not…
But if they sold it with a smelly diesel engine it would be perfect.
You’re asking if a couple drove this and a Duramax, had a three kids, and was trying to decide who would drive two to soccer and who would drive one to swimming?
Swirly “B”s aside I rather like it.
Give me that colour on a Subaru Outback or something, 10/10 would buy
Elle Woods approves.
I would certainly drive this! It’s not white, black, or one of five shades of gray. Please give me colors!!!!
FYI: I would remove the Barbie references immediately. I’m not crazy!
Removes Barbie, adds Mary Kay LOL