It’s no secret that women have been used to make cars appealing to male buyers since there have been cars, and sometimes that turns out better than other times. The occasionally-seen old practice of showing how roomy a trunk was by cramming as many women into it as possible may be one of the less-good parts of this. I mean, we could go into all kinds of reasons and unsavory implications, but just from a practical level, this really doesn’t show you how much stuff you can get into that trunk. People don’t pack like luggage!
Sometimes it doesn’t even seem like they were trying to show how big the trunk was, just showing that, hey, a couple of women could sit in here, if they want. Like that Tatra 603 photo up there. Those women aren’t crammed in there, there’s room for more people, so what exactly are they demonstrating?
I mean, it’s kinda fun to cram into a trunk and see what it’s like in that space. I’ve done it myself! But I don’t ever think this was actually useful.
Also interesting on that 1960s Lancia brochure: the other woman shown in the brochure, on the cover, doesn’t even seem to actually have been photographed at the location; look at the edges of her hair:
I think she was X-acto’d out of another picture and pasted in. At least the trunk women got to hang out with that lovely Lancia, at least.
Excellent and weird bumper guards on this thing, too.