Home » The Peugeot Hoggar Is What Happens When A French Hatchback Becomes A Baby Pickup Truck

The Peugeot Hoggar Is What Happens When A French Hatchback Becomes A Baby Pickup Truck

The Hog Dog
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The Peugeot 206 is a characterful car. Its playful, buoyant design harkens back to that late-’90s period when the Western world thought everything was still on the up and up. Beyond the hatch we all know and love, it also got a cute convertible version, a weird wagon, and even a sedan from Peugeot’s Iranian industrial partner. But most interesting of all? The Peugeot 206 actually became a ute, and a darn handsome one at that.

The ute, as a type of vehicle, stands distinct from the pickup truck. The difference is traditionally defined such that a ute is a car-based vehicle with a cargo tray integrated into the body, while pickups feature a separate cargo bed and are usually truck-based designs. Thus, a work vehicle based on a Peugeot 206 very firmly fits in the ute category. Just like the Holden Commodore and Ford Falcon utes that were the standard-bearers for the format until their untimely deaths in the late 2010s.

Vidframe Min Top
Vidframe Min Bottom

Here’s the best part, though. It’s not called the Peugeot 206 Utilitaire, or the Transporteuse, or the Porter. No, this very special little ute is called the Peugeot Hoggar. Kinda has a piggy nature to it, but it’s really fun to say. As much as I enjoy saying it with an Australian twang, Peugeot itself established a more French pronunciation—”ogár.” One can imagine a beguiling Parisienne uttering that in dulcet tones in an avant-garde commercial. However, the one advert I’ve found does nothing of the sort. If you speak Portuguese, tell us all what they’re saying here.

The Hoggar came about due to Peugeot’s efforts to make sales in developing markets. The company had established outposts across the world in places like China, Iran, India and South America. It was assembled in the company’s Porto Real, Brazil factory from 2010 to 2014. It provided buyers with a compact and capable ute with modern, mostly up-to-date looks.

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As covered by NetCarShow, The Peugeot Hoggar was developed for the latter market, wearing the distinctive front end of the Peugeot 206. Or, more accurately, the Peugeot 207 Brasil, a facelift of the 206 that was distinct from the next-generation European-market 207. The front-running gear, including the independent McPherson strut suspension, was straight off that car. The rear-end used components borrowed from Peugeot’s Partner van, with the transverse torsion-bar layout providing for a flat load floor.

Images Peugeot Hoggar 2010 2 B

Photos Peugeot Hoggar 2010 1 B

Peugeot Hoggar 2010 Images 1 B

Peugeot Hoggar 2010 Photos 1 B
The Escapade was the top trim with the 1.6-liter engine and dual front airbags. 

So, it was a quick slap-together job, right? Well, developing a car for production is never easy, and never, ever cheap. Peugeot spent almost $100 million real, or somewhere in the vicinity of $50 million USD based on historical exchange rates. It enlisted 320 technicians and engineers in the project to develop the vehicle over a three-year period. It was put through over 620,000 miles of testing (1 million kilometers) prior to launch.

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Peugeot was quite proud of the vehicle, and what it meant for the company’s efforts to sell in foreign markets. “A world first, it revives the historical savoir-faire of the Marque by merging it with the future,” read the launch press release in 2010. “HOGGAR subtly combines the robustness and reliability of a pick-up with the design and dynamism that distinguishes the Marque.” Savoir-faire, fancy stuff, right? Peugeot wasn’t being pretentious, just French.

Photos Peugeot Hoggar 2010 3 B

Wallpapers Peugeot Hoggar 2010 1 B
The X-Line was the base model, using the 1.4-liter engine.
Images Peugeot Hoggar 2010 3 B
The XR was the middle child. It still used the 1.4-liter engine, but gained features like the roof racks and electric windows.

Interestingly, Peugeot was openly presumptive about its customer base, especially surprising given the era. “HOGGAR, the pick-up by Peugeot, seductive, dynamic and robust targets a mainly male customer base who are looking for a versatile vehicle with a distinctive style,” read the press release. So what, the ladies can’t get amongst the Hoggar?! Pish, tosh.

Fittingly for the South American market, it was available with a selection of flex-fuel engines capable of running on gasoline or the locally-popular ethanol fuels. Naturally, it stuck with the transverse, front-engined, front-wheel-drive layout of the hatchback it was based on. There was an 8-valve, 1.4-liter engine good for 81 horsepower. Alternatively, you could upgrade to the more sophisticated 16-valve, 1.6-liter engine for a significantly better 111 hp. Acceleration wasn’t swift; the latter engine would take around 14.5 seconds to get you from zero to 60 mph.

The Hoggar wasn’t built for large cargo or heavy-duty hauling, but that wasn’t the point. It was a nifty light-commercial vehicle for handling smaller jobs and day-to-day work. It had a load volume of 40 cubic feet, and could haul a payload of up to 1636 pounds (742 kg). Nothing huge, nothing crazy, but plenty for lots of construction workers, tradespeople, and farmers.

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Helpfully, the Hoggar featured a step on the side of the bed to aid access to the cargo area. This also served as an extractor vent, helping bring fresh air into the cabin—something Peugeot actually patented, apparently. It also had extra underbody protection for the engine’s sump to avoid disasters on rough roads. It even came with roof racks, which is a nice utilitarian touch.

Pictures Peugeot Hoggar 2010 2
Note the convenient side steps.

The Hoggar’s good looks, borrowed from the Peugeot 206, didn’t hurt it in the slightest. It’s actually impressive how well the classic 206 front end looks on a ute design, particularly with the little ruggedized bumper up front. Further boosting its credentials as a weird little cutie, it ran 14-inch tires and was only available as a manual. You can tailgate in it too; the panel is removable, and also rated to withstand over 600 pounds if you prefer to sit on it.

Details on the Hoggar are scarce, especially so in English. Given the truck was built by a French company and was produced pretty much exclusively for South America, that’s perhaps unsurprising. Contemporary reviews tell us a little about how the truck was received, though.

UOL noted the Hoggar behaved more like a passenger car than a commercial vehicle, indicating that it drove far better when it was not carrying a load. It praised the Hoggar with handling like a hatch, with particularly good stability in the turns unlike other similar vehicles. It did ding the model for lacking ABS, though credited the dual airbags available as standard. It also noted that, in its first year, Peugeot had failed in its goal to claim 10% of Brazil’s ute market, which would have been around 29,000 vehicles. Instead, Peugeot sold just 4,000 the first year out. Sales data is hard to come by, but the model ended production in 2014, suggesting it wasn’t taking over in quite the way Peugeot had hoped.

Meanwhile, in 2010, Autos Segredos credited the serviceability of the vehicle, as well as its quality brakes, gearbox, and climate control. It also pointed out that the engine tended to rev relatively high, cresting over 3,000 rpm in 5th gear at 60 mph. As a hint at how the Brazilian market differs from the US, the Hoggar was also celebrated as well-sealed against water and dust ingress. Negative points included the paint finish and panel gaps, and the difficulty of accessing and changing the spare tire.

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Even better, there are a handful of modified Hoggars out there looking dope as all hell. It appears popular to slam the Hoggar super-low on upsized wheels, albeit without the camber typical of the stance scene. Other than that, most owners seem largely satisfied with the model’s existing good looks.

The Hoggar really is a handsome thing. It manages to take a fancy French hatch and turn it into a purposeful workaday companion, and it does so well. There would be plenty of joy in driving one, though their obscurity and foreign nature will challenge you to bring one into the US. If you can’t make it down to South America, you’ll only have to wait until 2035 to drive one of your very own.

Image credits: Peugeot

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Rafael
Rafael
2 months ago

Ah, the Peugeot Vampeta, portmanteau of “Vampiro + Capeta”. I could translate it for you, but based on the first word you can just tell the second one wasn’t a compliment either.

Not only we Brazilians found them ugly as sin, we could se them for what they really were: the rehashed mismatch of platforms pretending to be a new model like in Europe.

Don’t get me wrong, I’m all for keeping old leftovers on the fridge, but it is a special kind of hell to be served old SPAM meat carved in the shape of a Christmas turkey. Especially when you can see the real thing across the street.

Inthemikelane
Inthemikelane
2 months ago

Love how this looks, why can’t we have nice things!?

Greensoul
Greensoul
2 months ago
Reply to  Inthemikelane

I know, right??? This would be perfect for the occasional Home Depot run.

Freelivin1327
Freelivin1327
2 months ago

Nice…always thought it would be fun to have a Ute like this…especially a Holden

Guillaume Maurice
Guillaume Maurice
2 months ago

There’s nothing piggy in the Hoggar name… There’s everything deserty ( think Paris-Dakar kind of Desert ) on the other hand, since it’s the French for a mountain massif in central Sahara. ( Southern Algeria )

https://en.wikipedia.org/wiki/Hoggar_Mountains

And there’s a special relationship between Peugeot (and Citroën) and the Sahara.

Myk El
Myk El
2 months ago

Living within an hour or so of the Mexico border, I see a fair amount of Fiat Stradas wearing Mexico plates. That would be all the pickup I’d need these days. Pity nothing quite like it in the US market.

Slow Joe Crow
Slow Joe Crow
2 months ago

It looks a lot like a slicker Citroën C15 pickup. Those had some interesting quirks since they were based on the Citroën Visa and you could get a 6 wheel van like a baby LoadRunner and a Dangel 4×4 conversion

Querty
Querty
2 months ago

Ad says:
“I’ve never parachuted, never did rapel in a waterfall, never scuba dive with sharks, nor rode wild horses……..but the emotion of driving a car like this, I want it always”

“Starting at R$ 31.400 (about $6.500)” – for ~2014. A similar UTE now goes for about R$ 120.000 ($24.000) nowadays in Brazil.
Talk about cars getting expensive

Last edited 2 months ago by Querty
Chickentimer
Chickentimer
2 months ago

Those are 1007 taillights. Nice part bin use there.

Wally_World_JB
Wally_World_JB
2 months ago

I have straight-up LUSTED for a VW Mexican-market Saviero, but, alas, things like “crash worthiness” and “passenger safety” are keeping them out of the US. Visit our neighbors to the south, and you’ll see terrific little utes all over the place.

Maybe, just maybe, I’ll work up the courage to build a Smyth Ute out of a Charger or Jetta some day.

Vetatur Fumare
Vetatur Fumare
2 months ago

As with most Brazilian designs, the less they do, the better. The base version looks palatable, whereas the Escapade is gag-inducingly ugly. It’s always hard to reconcile a rectangular rear half with a ziggy ovoid front; this is a textbook example and all of the details and surface treatment only make it worse.

Rafael
Rafael
2 months ago
Reply to  Vetatur Fumare

Brazilian here, and the only way I could agree more is if you change “palatable” for “ugly as hell”. How come none of my fellow Autopians can see that this grill look like fake halloween vampire teeth?
As for the “Brazilian school of design rehash”, it used to be quite good, but since the 2000’s it became akin to those disastrous cosmetic surgeries that create those “cat ladies” or “human Barbies/Ken” dolls.

Vetatur Fumare
Vetatur Fumare
2 months ago
Reply to  Rafael

Word. Gimme a Ford Del Rey or a Fiat 147 or a Gol Bolinha, please. The Hoggar looks like it was designed by someone who was fired from Gurgel for their lack of eye.

Rafael
Rafael
2 months ago
Reply to  Vetatur Fumare

Imagine if our fellow Autopians saw the 147 based Fiorino, or the Belinda gen 1 (or truly any other). The Ford Pampa wasn’t bad either.

We Brazilians designed the Corcel, the SP2 and the VW Apollo, and I’m even partial to the Palio G1 (the original Strada was the best for me). What happened to us?!

Jmfecon
Jmfecon
2 months ago

Well, good taste is like a left arm, some people doesn’t have it.

Not saying that is your case, the last video made me think this. And in person, Hoggar doesn’t look so good, I would say that is an interesting look.

Contemporary VW Saveiro and Fiat Strada looked better in my opinion.

Canopysaurus
Canopysaurus
2 months ago
Reply to  Jmfecon

Agree on Strada/Ram 700.

Boulevard_Yachtsman
Boulevard_Yachtsman
2 months ago

Heading to Rio next month – I’ll have to keep an eye out for one of these, although from the numbers shown it doesn’t sound like I’ll get to see one.

That commercial was a good reminder that while I’ve learned to speak some Portuguese, and read a fair amount, my comprehension when others are speaking still sucks.

Parsko
Parsko
2 months ago

It’s no Holden, that’s for sure.

Fuzzyweis
Fuzzyweis
2 months ago

This looks so much like the last generation Chevy Tornado/Montana, think a bunch of them look like this right? Sub-compact car turned ute is gonna follow the same lines. Even has the same little side step, though maybe not the patented air vent there.

Theotherotter
Theotherotter
2 months ago

Love the Brazilian ad man’s Portugues pronunciation of ‘Hoggar’ (~”Zhogga”)

Eggsalad
Eggsalad
2 months ago

This is what I’d hoped the Ford Maverick was gonna be, but nope. I’d buy this, but not enough other people in the US would, so we’ll never see the likes of it here.

Michael Beranek
Michael Beranek
2 months ago

Best-looking Dodge Rampage ever. Way too small for super slabs, though.

Canopysaurus
Canopysaurus
2 months ago

I like it, but then I like all utes. I miss them in the US market, though it appears that not enough folks here share that opinion. Times change, so maybe we’ll be America the B-UTE-iful once again.

W124
W124
2 months ago

Wow, this is such a mUTEnt.

Guilherme Atencio
Guilherme Atencio
2 months ago

You could do an entire series on small Brazilian pick-ups.
The voiceover on the ad says “I’ve never skydived, I’ve never rappelled down a waterfall, I’ve never dived with sharks or ridden a wild horse, but I always want the thrill of driving a car like this.”
Then the text boast about best cargo volume and carrying capacity in its class.

Maybe the thrill is about the reliability of driving a French-Brazilian car…

Last edited 2 months ago by Guilherme Atencio
Jmfecon
Jmfecon
2 months ago

C’mon Renaults are not that bad. Had one, never gave me a headache in fiver years of ownership, although Kwid is really crappy, but it is an indian project.

Peugeot and Citröen, well, I agree that they have a really bad reliability. Sum it to the fact that brazilians postpone or ignore maintenance and you have the perfect time bomb.

Argentine Utop
Argentine Utop
2 months ago

They were a commercial flop, and could never compete in sales against the Fiat Strada and VW Saveiro in the South American market. It’s very unusual to see one in the wild, which is good because in person they are ugly as fuck.

Andrew Wyman
Andrew Wyman
2 months ago
Reply to  Argentine Utop

I like the front view, but as soon as the side view shows up I recoil.

Joregon
Joregon
2 months ago

And the taillights were lifted from the Peugeot 1007, for those who are into such things.

GreatFallsGreen
GreatFallsGreen
2 months ago
Reply to  Joregon

I was about to ask if those were indeed the same, or if they just looked that similar – hopefully their use here helped offset the 1007’s lack of sales success.

SLM
SLM
2 months ago

Unfortunately, where I live, I see a lot of Renault Symbol (brasilan maket Clio, or how to make a hatchback useless) but I never Saw one of these. I’d but it (if I had the money)

Fuzz
Fuzz
2 months ago

The “Escapade” font looks like the inspiration for the Cybertruck graffiti.

MATTinMKE
MATTinMKE
2 months ago

Not sure handsome is the correct word here…

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