I’ve actually written about these obscure Isar cars before – they were an attempt by Goggomobil to go a bit larger, a bit more upscale – but I’m coming back to them because their painted brochure art is always so strangely evocative. Like this picture here: The guy is so lost he had to stop and whip out his little map in full sunlight, in a standing position, so he could, you know, really orienteer, and in the process locks eyes with the young woman in the back seat of that other passing Isar.
Now, normally, if you’re lost and in an Isar and you saw another Isar pass by, you could be pretty damn sure that you were near an Isar dealership, or the Isar factory, or the breakdown site of a transport truck with at least one other Isar on it.
What’s strange about this frankly wonderfully-rendered image is the expression on the dude there. He looks so stiff, like he’s faking everything, and that rictus smile on his face seems to be hiding some sort of nervous secret. I don’t buy he’s really lost, or looking at that tiny map.
At first it seems flirty, the way he’s locked eyes with the girl in the back, but what I really think is going on is that she’s clocked him as something that doesn’t fit, something not quite right, and hopefully she’s going to warn the driver to keep going, don’t stop, because that dude in the red Isar is creeping her out.
Will there be an Isar-on-Isar car chase? I hope so! I’d love to hear what these 30 air-cooled horse flat twins sound like when they get really wrung out, you know?