In our modern culture of innumerable niches and hyper-focused interests, it’s hard to remember that there was once a time when the concept of celebrity was a much more comprehensive sort of thing. There were just some people that pretty much everybody knew at least some crucial information about, even if they weren’t necessarily fans of or even consumed any of that celebrity’s work. Liberace was one of those celebrities.
Liberace was a pianist, but so much more than that. He was a shorthand for a very specific kind of showy, overdone opulence, a wild exaggeration of luxury, a gleefully unhinged campy take on the business of existence, one absolutely slathered with rhinestones and sequins. He was an incredible showman, above all else, and it seemed like everyone understood this implicitly. If you described something to someone as being Liberace-like, you could almost see the glint of gemstones and gold in their eyes as images popped into their head.
Maybe it’s better to just show you. I’m not sure words can really adequately capture all that was going on there:
I mean, holy crap, right? There are white sequined tuxedoes and a whole herd of white fluffy Pomeranians and glittering fully-rhinestone’d pianos and, hell, the man was popping bubbles in a gilded bathtub. I think the bath towels were mink. Whatever the point was Liberace was trying to make, I think it’s safe to say he made it.
As a perpetually sloppy man who still wears t-shirts I had in high school, this is a way of life I have a lot of trouble wrapping my greasy brain around, but I respect the intense and lifelong commitment to the bit. And this was reflected in the cars he chose as well; in that clip above, I’m sure you noticed the glittering Rolls-Royce, for example.
Liberace was the highest-paid entertainer in the world between the 1950s and 1970s, which meant he could buy pretty much any cars he wanted, and he did just that. A bit later in his career, he would buy a very Liberace-coded car, a Zimmer Golden Spirit, one of the most overdone and exuberant Neoclassical cars of the era. That’s the car that our own Autopian co-founder Beau owns, and is deciding if he’d like to sell:
What’s incredible is that even in its native, already absurdly opulent state, which included such things as 18K gold-plated medallions, crystal vases, genuine teak running boards and more …

… it still wasn’t enough. So Liberace added his trademark signature to the dual spare tire holders:

…and, of course, added working candelabras all over the thing.

There are seven in total: the huge five-pronged one on the hood, single ones on each of the front turn signals, one each on the taillights, and a pair of two-candle ones on each B-pillar, mounted to the fake Landau bars.

There was also extra-deep and plush carpet added, including in the trunk, which has to be one of the most lavishly carpeted trunks of any car, ever. All of this added up to a car not just built specially for Liberace, but especially built for Liberace, as the dashboard plaque proudly notes:

It’s funny, for all of this unhinged opulence, under all of the filigree and vejazzlement was just a humble Fox-body Mustang:

If you look at the doors, you can see it. Oh, and the front turn signals are from a VW Beetle, minus the candelabras, of course.
Neoclassic cars in general are definitely not everyone’s chalice of Cristal, and I get that. They’re somewhat unserious things, delighting in how overdone they are, and, at their best, don’t take themselves too seriously. I described them in an earlier article this way:
“I think the term originated with Virgil Exner’s attempts to revive the Stutz and Duesenberg marques in the 1960s, and then popularized with the Excalibur soon afterwards. Neoclassical cars are, essentially, modern cars (well, modern for whatever era they were built) but re-bodied to look like dramatic cars from the 1920s and 1930s. Generally, they tend to go for long and low and big, swooping fenders and side pipes and lots of chrome and jewelry and are wildly showy things. Generally, if you’re the sort of person who is willing to wear a gold chain that would be substantial enough to secure a schooner to the dock, then maybe a neoclassic car is for you.”
In the case of Liberace, though, they’re absolutely perfect. Of course Liberace had a Zimmer Golden Spirit, and of course it was made extra-opulent and festooned with electric candelabras and everything. There’s rarely a case as clear as this where you can take one look at a car and know exactly whose car it must be, but this is absolutely one such case.
I know Liberace isn’t the huge cultural presence he once was, but this car is a real artifact of that time. I know Beau had seen Liberace perform in Vegas when he was a little kid in the 1970s with his family, and the sheer spectacle of it all made an impact on him, just as it made an impact on Elvis Presley, Elton John, and Prince, just to name a few performers who took some cues from that dedicated showman.
This was also one of the first cars Beau acquired for his collection, so I know there’s some sentimental attachment to the car. But is that enough to keep it? What would he do with this thing, anyway? Help him decide!









I was a middle school/Jr High student when these cars had their heyday. One of my classmates was a total know-it-all one-upper better-than-you kid… the kid who had an uncle who worked in every video game and bicycle company and would get him special versions of products that nobody else could have, but he couldn’t show it to you because his uncle said it was top secret…. We all knew that kid.
A bunch of us were talking about these cars, I guess they must have been featured in a magazine or something, and of course he pipes up that his dad has one of these, but one of the ORIGINAL cars from the 1930s, and these car companies borrowed THAT car to learn how to make these “copycat cars” as he called them. This went on for a week or two (and of course none of us were allowed to see the car, because his dad hid the key to the garage or something.) One day his dad drove “the authentic classic” to pick him up from school, and I noticed the telltale twin tailpipes and rear engine, the wolfsburg crested steering wheel, the dash decal with the oddly-angled shift pattern, and of course the elephant-feet taillights.
Sell this silly thing.
The whole ‘highest paid entertainer’ thing seems like a self-anointed title. I remember hearing that back whenever and thinking that I don’t even know who this guy is except for Liberace jokes from late night hosts. Here we are 40 years later and I’ve never heard the guy play a single note.
Elvis was still around for f sake. His career overlapped with the Beatles.
But who is going to argue with that claim and place themselves in the crosshairs of the tax man?
It’s like that woman who used to go on Howard Stern and declare herself the most downloaded woman on the internet. I can’t remember her name now, and didn’t know it then. But who’s going to argue that worthless claim?
In any case, this car is silly in stock form and moreso with the candles and ‘provenance’ from an irrelevant former punch line. Sell it for what you can while there are still three people alive who give a crap about Liberace.
Cindy Margolis. I can definitely believe the claim because it was made (and verified by Guinness Book) in the 90s.
She was actually kind of brilliant. In an era when porn and pinups were still traded back and forth on Usenet, and most porn of any kind was paywalled, Cindy made her own website with downloadable pictures of herself, for free, then did shit like go on Howard Stern to tell everyone about it. It ended up being self-propagating.
She’d never pull it off today because porn is a lot more pervasive and accessible, but in those early days it was genius self-branding that turned out to be true (tens of thousands of downloads per day when most people still weren’t online and bots didn’t exist was a seriously high number) and led to a lot of opportunities for her down the road.
*Turns on Billy Squire Voice*
♫ You’re My Candelabra
My Candelabra
My Candelabra—aaaah ♫
I reluctantly award you one like for this masterpiece of a groan worthy joke.
Someone may have mentioned this, but the Rolls’ driver he introduced, Scott Thorson, was Liberace’s partner who later sued him for palimony.
Might be the easiest “Sell it” in the series. Some cars become beloved because of their eclectic tastes of their owners, some cars are ruined by them. This is firmly in the latter camp, an ugly car made uglier.
I really hadn’t engaged with Liberace directly, just via the memes and cultural conversation around him, so thank you Torch for the introduction. Without commenting on the, uh, “controversy,” I’ll just say, damn, that man was one hundred percent Liberace, wasn’t he?
I broadly agree with the “sell” sentiment, though. It’s a great piece of lore, but the Zimmers weren’t exactly great _cars_, and I feel like there’s someone out there who’d appreciate this more.
That said, Beau, if you decide to keep it, you’re gonna need a wardrobe upgrade, because stepping out of that thing in jeans and a normal shirt just Will Not Do.
Make that two. The Duke of New York (Escape from New York.)
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTZiISiSk8dNMtcA9HdTnd4enkM6iy1qxs2LwyMShA5lmiU8DDp9FfPKK76&s=10
First thing that popped into my head.
Watched the video just to see Liberace’s giant closet.
Yeah, I was thinking that if the video was made today, then everyone would say that the closet was AI-generated.
This is a magnificent vehicle, but unless you’re a big Liberace fan, you could probably sell it. Seems like it should be on display somewhere.
I voted to sell, but I’m not sure if…how to put this delicately…there’s enough of a market left? Also, I would be nervous driving it with the candelabras.
I think if you added some more gold it could be the new “Beast” for someone at 1600 Pennsylvania Ave. Probably replace the candelabras with glowing gold T’s
It’s a little understated for him.
About a minute in, you can see Liberace in all his, ahem, “greatness.”
Warning: You will never be able to unsee this, and you may need the services of a mental health professional afterwards.
You have been warned…
https://www.youtube.com/watch?v=Q_rHSTjyWNk