Sometimes I question the value of the work I do. I think this isn’t particularly unusual or unhealthy, really. Periodically, don’t we all want to take a moment to assess just exactly what it is that we bring into the world? Do we not want to be more than pliant machines with gooey insides that transform food into stools? Doesn’t everybody want to produce delight, wisdom, joy, comfort, justice or whatever along with a healthy assortment of stools? I know I do. And that’s why I’m here today, pointing out to you that this illustration of a 1954 Panhard Dyna’s seats sure remind me of some sort of baked goods. Whew. Mission accomplished!
I mean, look at those two cushy-looking bench seats! There’s something about that color, yellow darkening to a golden brown at the extremes, that is a dead ringer for some nice, dense pound cake. Even the buttons on the seat covers read like perforations that are sometimes punctured into cakes or whatever, for reasons that are clearer to someone who knows more about baking than me. Crackers have them, too, and if you want to know why that is, stay tuned for our upcoming subsite dedicated to crackers and cracker-related culture, The Crackhead.
The illustration style of this brochure is lovely, having a sort of midcentury kid’s book feel about it. Accuracy is attempted, but nobody is losing sleep over photorealism. I know this general design of car is often called “jell-o/jelly mold” style, but somehow this illustration really pushes that idea, as this feels like maybe it could be Jell-O:
I’ve always loved these interesting little Panhards: they’re a lot of car for a little flat-twin air-cooled engine, and they drive with all those French car characteristics of strangeness and comfort. I got to drive one, once!
I also appreciate the Dyna’s novel approach to taillight design, which seems to be dividing the functions of taillights and then assigning those jobs to tiny red lights sprinkled all over the rear quarter of the car:
Indicators are up on the fender tops, by the rear window, brake lights are little strips above the license plate, and taillights are inset in the bumper guards. Weird!