As you may have heard, tomorrow is the huge Galpin Car Show, and I’m here to help represent The Autopian in our little microcar-filled corner, so I’m here in lovely Los Angeles, the City Of Angles, obtuse and acute. As David and I were driving around town, possibly fighting crimes, we were driving behind this particular Jaguar I-Pace, and noticed something significant: that car has too many badges. Now, I didn’t have a hard and fast rule about the number or amount of badges that were acceptable on the back of a given car, but this I-Pace definitely crossed the line. You can just feel it.
Let’s just look at it, and figure out what pushes it too far: there’s a leaping chrome Jaguar, but in case that’s not clear enough, the name JAGUAR is spelled out below it. Then on one side we have the model name, I-Pace, the other side says EV400, commemorating Jaguar’s four centuries of building EVs (I assume), and then under that is a little AWD badge, and then, finally, mounted dead center, is a FIRST EDITION badge.
It’s the FIRST EDITION one that I think pushes it over the edge. Things were already borderline, with five separate badges on that tailgate, so the addition of some big chrome typography is definitely not helping. To be fair, I’m not sure the FIRST EDITION badging was factory; that looks like something maybe an overeager dealer installed, or an owner tired of people not understanding that this I-Pace is, edition-wise, first.
With anything that’s overdone, it’s fun to imagine it being more overdone, because once you cross that line, why not keep going, right? I mean, why not do this:
People have a right to know what’s going on in your car, spelled out in chrome! If there’s no DOHCs or Turbos or injection of fuel to crow about, you just have to be more creative!
Anyway, the important thing is I feel like now we have a baseline: One to four badges, okay, five badges, borderline, six and up: too many badges.
Here Are All (Well, Most Of) The American Cars With Illuminated Badges, Which Should Have Been More Of A Thing