Home » This Is Just Too Many Badges For The Back Of One Car

This Is Just Too Many Badges For The Back Of One Car

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As you may have heard, tomorrow is the huge Galpin Car Show, and I’m here to help represent The Autopian in our little microcar-filled corner, so I’m here in lovely Los Angeles, the City Of Angles, obtuse and acute. As David and I were driving around town, possibly fighting crimes, we were driving behind this particular Jaguar I-Pace, and noticed something significant: that car has too many badges. Now, I didn’t have a hard and fast rule about the number or amount of badges that were acceptable on the back of a given car, but this I-Pace definitely crossed the line. You can just feel it.

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Let’s just look at it, and figure out what pushes it too far: there’s a leaping chrome Jaguar, but in case that’s not clear enough, the name JAGUAR is spelled out below it. Then on one side we have the model name, I-Pace, the other side says EV400, commemorating Jaguar’s four centuries of building EVs (I assume), and then under that is a little AWD badge, and then, finally, mounted dead center, is a FIRST EDITION badge.

It’s the FIRST EDITION one that I think pushes it over the edge. Things were already borderline, with five separate badges on that tailgate, so the addition of some big chrome typography is definitely not helping. To be fair, I’m not sure the FIRST EDITION badging was factory; that looks like something maybe an overeager dealer installed, or an owner tired of people not understanding that this I-Pace is, edition-wise, first.

With anything that’s overdone, it’s fun to imagine it being more overdone, because once you cross that line, why not keep going, right? I mean, why not do this:Ipace Badges

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People have a right to know what’s going on in your car, spelled out in chrome! If there’s no DOHCs or Turbos or injection of fuel to crow about, you just have to be more creative!

Anyway, the important thing is I feel like now we have a baseline: One to four badges, okay, five badges, borderline, six and up: too many badges.

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I Am Completely In Favor Of Re-Badging Your Car However The Hell You Want

 

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Andrew M
Andrew M
11 months ago

The “FIRST EDITION” might be a reference to the ID.4? Their first model year had trim called the “1st Edition” with OEM badging to match. I can’t really imagine why a Jaguar owner would want to make a favorable reference to a VW, though.

ScottyB
ScottyB
11 months ago

But they did save a lot of paper since Monroney stickers are no longer needed.

Seriously, if Jaguar had a thimble’s worth of identity all they would need is the cat, ala Mustang’s going away view.

Last edited 11 months ago by ScottyB
Double Wide Harvey Park
Double Wide Harvey Park
11 months ago

3 badges max. Any more is tacky.

My old MB actually had a badge delete from the factory and it’s better this way.

Detroit-Lightning
Detroit-Lightning
11 months ago

Mercedes 4Matic and any tesla with “dual motor” always strike me as being pretty bad in this regard

TXJeepGuy
TXJeepGuy
11 months ago

The first edition is absolutely autozone junk badging. Someone took the time to do that.

MikeInTheWoods
MikeInTheWoods
11 months ago

I just realized I’ve missed an opportunity all these years. I was the first addition (and only) to my parent’s marriage. I should have gotten a face tattoo to showcase this fact.

Harmon20
Harmon20
11 months ago

Torch’s over-the-top needs some “WOW” and “OMG IKR” and “SO MONEY” and “MUCH FAST”.

Njd
Njd
11 months ago

I think you’re right about it not being factory — it doesn’t even look centered!

Spikedlemon
Spikedlemon
11 months ago

Is this just a classier American who did not feel the need to put tacky bumper stickers on their car to make it unique? What is it with America and bumper stickers?

Travel the world and no one else seems to put a sticker on their car telling me which purportedly posh school their kid is attending.

Aaron Slater
Aaron Slater
11 months ago
Noodles Gargamel
Noodles Gargamel
11 months ago

OMG you guys! fIrSt eDiTiOn!!! Are you jealous?!

Ottomadiq
Ottomadiq
11 months ago
Beater_civic
Beater_civic
1 year ago

I saw a Tesla with a chrome “V E G A N” badge across the entire tailgate.

I can only bet whoever went to the trouble of custom ordering that is just fascinating at parties!

Angrycat Meowmeow
Angrycat Meowmeow
11 months ago
Reply to  Beater_civic

Was there a C R O S S F I T badge below it?

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago

And a n obnoxious “13.1” sticker?

Hondaimpbmw 12
Hondaimpbmw 12
7 months ago

How can you tell if a person at a party is a Vegan? Don’t worry, they’ll tell you… agin and agin.

CarlosMachina
CarlosMachina
1 year ago

Jason, maybe it would look better if all the elements were centered, like the text in a greeting card?

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