It’s the end of the week! Here we are at the appetizer of the weekend, and I couldn’t be prouder of all of you for what you accomplished this week, whatever it was. As a reward, I wanted to show you an old 1958 Ford Fairlaine brochure that may have the distinction of having the only tagline I’ve ever seen that is demonstrably wrong from the moment it was uttered or printed: “There’s nothing newer in the world!” Sadly, because of the way time works, this was perhaps true only for the tiniest of moments, and then so very wrong.
Now, 65 years later, this brochure is at retirement age and there are so very very many newer things in the world. Everything from the moon landing to Furbies to Benedict Cumberbatch to the Ford Taurus to the Atari 2600 is newer. It’s a weird tagline, too, just in general. Okay, sure, the car is new, but every car released in 1958 was new. What else ya got?
Luckily, the art in this brochure is masterful. Look:
Look! We have a lady doing that Lion King-hold-up-baby-Simba-thing with a flower pot there, as the overburdened dude there carries out an entire garden department, all in front of one of the earliest retractable-hardtop convertibles, the Fairlane 500 Skyliner.
And then we have the Club Victoria edition, which Ford’s copywriters claimed “an impulsive WOW describes the way most people feel when they first see this dashing member of the Ford Victoria family,” but I’m not sure I buy that. It does seem well-suited to be crammed full of puppies, as those two elderly folks, likely members of a midcentury puppy-distribution cult, attempt to shove those little fellas in the car:
Anyway, happy Friday, friends!