What Happened To Plaid: Cold Start

Cs Plaid

That dazzling picture above, seemingly inspired by a kickier version of a Lutheran Church basement rec room sofa upholstery, show the seat textiles used on a 1976 Fiat 128 3P “Berlinetta,” which was a two-door hatchback family/everyday use sort of car. As you can see, the upholstery is plaid, which was once fairly common in cars from all over the world. Today, it’s vanishingly rare, and I don’t know why, but I think it’s a bad move. Why not have more plaid seats?

Cs Fiat128 3p 2

Plaids, as you probably know, seem to be technically “tartans,” which refers to the pattern, as “plaid” seems to have originally referred to the physical textile itself. I mean, nobody today uses the words like that, but according to the Scottish Tartans Museum, which seems to be in my own state of North Carolina, that’s the deal. It even says North Carolina is the state with the highest concentration of Scottish people? I had no idea. It’s not like there’s haggis food trucks on every corner.

Plaid is fun! The nature of plaid means it can be adapted to be bright and bold, like our Fiat here, or more subtle, as one of the lone remaining new-car plaids you can get, on a Volkswagen Golf GTI, is:

Cs Plaid2

Plaid is now pretty much only available on a few performance-focused cars that have some sort of history with plaid. Plaid as an option on mainstream cars, like a minivan or crossover, is just not a thing. I don’t get this. Plaids still show up in clothing, in furniture, and while, sure, it’s really easy to get painfully ’70s with it, you’d think some interesting plaid upholstery would be available on some mainstream cars, right?

Cs Fiat128 3p 1

Really, I’d make the same argument for almost any textured fabrics, like houndstooth or, hell, even crazy casino carpet patterns that look like the aftermath of a unicorn vomiting up a bunch of elves and clowns.

Also, that Fiat is s a great example of how to make three same-shaped light units into some really compelling taillights.

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57 Responses

  1. Volkswagen played around with patterned seats as early as the ’90s. When used today, like in the GTI image you showed, it seems to be a subtle nod to heritage rather than fully embracing it. That’s annoying, a cop out. That’s a retiree who used to own a 911 when they were affordable buying a Cayenne to prove he had it going on in 1981. Personally, I’d rather just own another Corrado.

    Like everything in modern design, a conservative approach is taken for the sake of resale value, and that annoys me to no end. Nowhere is Resale Value Chic (I’m coining that as an official design name here and now) more insufferable than it is in interior design. Thanks to HGTV shows selling us less for more courtesy of Home Depot, white walls and gray floors aren’t just for rental versatility and model home stagings, they’ve actually made themselves desirable.

    Screw that.

    I want an orange car with proudly vinyl plaid seats that aren’t even pretending to be leather and a home with more wallpaper patterns than an episode of Murder, She Wrote. Each year we’ve been looking back more and more at the past thinking, “well that was pretty snazzy.” We’re at a point in design where it’s impossible to wonder just how stale and boring the next trend will be. We’re at the zenith of technology and in the cellar of design.

    3D printing and formed concrete could give us Great Gatsbian architecture but we settle for glass curtains and Tyvek McMansions; cars come painted in ironically jazzy names like Raspberry Parade and Pearlescent White, each as ordinary as the last. Why the panache-prohibitive obsession with resale value?

    We keep cars far longer than we did in the ’70s. Were Chevettes really so disposable no one thought twice about buying one in Skittle Green? Or were the decision makers back then doing so many poppers and quaaludes at 54 they just didn’t care?

    My guess is, the absence of plaid – and pink cars and octagonal houses with groove lounges – has everything to do with maximizing profit, something that’s been kicked into overdrive in the aggregated internet era. Not only do carmakers, developers, home renovators, and skyscraper builders want us to spend more for less, they’ve spent the last 50 years grooming lowercase minimalism into a trend.

  2. My 1993 SHO had the cloth inserts in the black leather seats, and they had a very subtle, but interesting windowpane pattern. Not quite a plaid, but very interesting. I don’t know why subtle herringbone, houndstooth, windowpane, and plaid patterns aren’t used more in cars. I would love to have the GTI plaid seats in a car. I’m also not a normal consumer, as I’m constantly reminded when the features I want are not available.

  3. Decades back my father picked up a used ’70 Ford Maverick (1978). It was a stripper: I6, 3-on-the tree, race red with black plaid interior. The car turned out to be a real POS, so I guess plaid interiors hold a bad association.

    When the new Maverick came out in 1970 the strippers sold for $1,995, with the tag line:

    The New Ford Maverick
    It’s a Little Gas

  4. 1970s VW Westfalia camper interiors came in a variety of tartans: blue, green, orange, and yellow, depending on the color of the bus. They had matching solid-color window drapes, as well! Acres of tartan by the time you folded down the beds!

  5. My favorite tartan / plaid interiors are from two cars from around the same time, the late 70s. The center inserts on the seats of TR7s came in a variety of plaid colors, plus early Lotus Esprits could be had in a wild red and green look. I really dig them all.

  6. Where’s the plaid?
    Gone due to cost cutting me thinks. To cut and sew up plaid, the fabric has to be laid out very carefully to both keep the edges even with the pattern and not twisted at all. Boring plaing fabric can be laid out and cut without the precision needed for plaid.

  7. Plaid is mostly gone because of people like me. I won’t buy a car with a plaid interior unless I really love everything else about the car.

    I think plaid is ugly. None of my clothes are plaid, and none of my furniture is plaid, either.

    My family had to make do with ancient secondhand furniture from the 1970s for far too long to ever want to own plaid again.

    On the other hand, I wouldn’t hesitate to buy a car with a paisley or floral interior. I wasn’t cursed with those, but those are a much narrower lane of acceptance.

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