Home » What’s Your Favorite Car Badge? Autopian Asks

What’s Your Favorite Car Badge? Autopian Asks

Badge Aa Ts
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As car enthusiasts, we love cars—that’s a given. But it goes so much deeper than that. We love race tracks, we love old gas pumps, heck—some of us have a jonesing for taillights. And yes, some of us go crazy for badges. So what’s your favorite?

I’m not immune to this. I’ve always had a taste for good design, though unlike Adrian, I’m not particularly good at it myself. I like typefaces and logos and nice swooshy lines. More than all that, I like it when they’re used tastefully to perfection. I’m detail-oriented. The little flourishes on a car can make it or break it for me.

Vidframe Min Top
Vidframe Min Bottom

My favorite badge is a classic of the Rad era. It’s from the Volvo 740 Turbo, of which I was lucky enough to own one myself. It was a beautiful wagon with exquisite proportions and clean lines. But more than that, the badges were absolutely on point. 

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My favorite of all time. And I owned one!

Just look at these things! A sleek, modern typeface that said this thing was from the near future. A great number paired with the best automotive word of them all – TURBO. When that wasn’t enough, they slapped INTERCOOLER on there as well so you really knew this car had the works.

It wasn’t just limited to the rear end, either. Volvo scattered additional Turbo badges around the body, on the fenders, and on the front grille to boot. Hilariously, the model is joking referred to as the Jurbo, because of the shape of the T used on the script-format badges.

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Awesome badging.
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Still awesome. Still Jurbonic.

If you asked me for my favorite brand badge, though, I certainly wouldn’t say Volvo’s. It always came across a bit old-hat to me. Instead, I’m a fan of the lions. I dig the Holden roundel, but the marching lion of Peugeot really does it for me.

Puegot
I’m pretty sure that neither European medieval heralds nor the French artists at Peugeot have ever seen a real lion. Yet still, I rate the badge.

I’ll also give honorable mentions to the griffin of Vauxhall, and the scorpion of Abarth. Carlo Abarth chose the yellow field for the Italian town of Merano, and red as the traditional color of Italian motorsport. The scorpion was because that was his Zodiac sign, and because it fit the brand’s philosophy—”small but mean.” That’s just rad to me.

Abarth Logo

Of course, this isn’t Autopian Tells. It’s Autopian Asks. We want to know what your favorite badges are. Maybe you love Skoda’s little round thing, or the way Nissan puts that special S on the Skylines. Sound off, and lament the fact that you can’t post images in the comments. We’ll use our imaginations. Go!

Image credits: Lewin Day, Peugeot, Abarth

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Banana Stand Money
Banana Stand Money
22 days ago

The Abarth badge is a stone cold classic. One of my absolute favorites is the Lamborghini Miura badges – the Bertone logo is perfect and this name-as-bull script is the chef’s kiss on an amazing design. Bonus points on the emblem for Gordon Murray’s GMA cars.

The Jurbo badge brought me right back to my elementary carpool lane! Volvo sport wagons and Mercedes W124 wagons lined up around the block. I’m still mourning the loss of good wagons in the US.

Last edited 22 days ago by Banana Stand Money
Bongo Friendee Harvey Park
Bongo Friendee Harvey Park
22 days ago

Now the *worst* badge had to be D I N A N. The real ones are so bad they look like counterfeits Bubba put together from random junkyard badges.

RustyBritmobile
RustyBritmobile
23 days ago

Don’t you think that you really need the initials of the company founder in your logo? ACBC, say.

https://roarington.com/media-house/directories/manufacturers/lotus

Josh Frantz
Josh Frantz
23 days ago

KOMPRESSOR

Dishonorable mention – the Subaru “badge of ownership”…the answer to a question nobody asked

Rollin Hand
Rollin Hand
23 days ago

The BMW M badge when it still meant something.

Beceen
Beceen
23 days ago

Lewin, if you like Volvo badges, the best one defintely is the LAMBDA SOND grill badge. Intercooler? Cool, but does your ride have this badass LAMBDA SOND bragging rights?

https://cdn.actronics.nl/image/lambdasonde-volvo_5e9828153dd27.jpg

GumpertApolloGuy
GumpertApolloGuy
23 days ago

It’s in my username, the Gumpert Apollo had a kickass badge.

MogoPrime
MogoPrime
24 days ago

I love the Subaru Baja badge. Subaru is normally very sedate, clean, tastefully blocky and modest, and the Baja badge has some real panache. The red border around the chrome pops it even more. A funky badge for a funky car.

Aaron P Leininger
Aaron P Leininger
24 days ago

Does the firebird Phoenix decal or a golden eagle decal count as a badge?

I also like the Jaguar leaping cat…

Gerontius Garland
Gerontius Garland
24 days ago

Gilbern, because they have a Welsh dragon (also my answer for best country flag).

Aaron P Leininger
Aaron P Leininger
24 days ago
Reply to  MAX FRESH OFF

Skinner!

Protodite
Protodite
24 days ago

Saab 99 Turbo’s TURBO badge rules really hard

Tough to beat the original Bugatti silver badges, they’re just beautiful to look at

Late 40s-Early 50s Cadillac streamline-design Cadillac side script is so so good, and for that matter the 40s V16 badging is also terrific

Myk El
Myk El
24 days ago

Unofficially? The Prancing Moose Volvo parody logo

Officially: Probably Abarth, but there are a lot of good ones.

Mollusk
Mollusk
24 days ago

Gordon-Keeble gets a mention but nobody remembered the Rover longship?

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