What is it about American car advertisements of the 1970s that feel so, I don’t know, culty? Look at this 1977 Mercury Marquis ad: there’s just something about the way the woman and the two kids are posed, the sorta-Victorian clothes, the manicured lawn, the stiffness, the formality, the heavy-handed opulence, it all just makes this whole thing feel like The Exalted Leader is about to come out and be lovingly ushered into his Marquis by those three and likely a throng of near-identical adoring acolytes. It’s creepy!
Also worth noting here are the headlight covers on this Mercury which are, in an incredible fit of ’70s perverse opulence, upholstered. Yes, those are padded, upholstered headlight covers, complete with a weird little fake coat of arms in the center.
The ’70s were some weird-ass times, friends.