The new Charger is perhaps the most important car Dodge will make in decades. Available with an inline-six or an electric powertrain and without a V8, the new Dodge Charger has to be good enough to convince the Brotherhood of Muscle to make changes. That’s a big job.
Now that the configurator for the two-door Charger is available to play with online I spent the morning figuring out just what Dodge will and won’t allow one to do with the configurator, and here’s what I’ve learned: Options will be slim to start, but the configurator itself is a fun experience with an odd twist here or there.
Considering how rare these cars are going to be at launch, this might be your only way to tinker with one for some time. Here’s a deeper look at the configurator, what Dodge offers in the configurator for the Charger for now, and what it might be like to end up in the back of a new Charger as a kidnapped hostage. (I’ll explain that in a sec).
Kicking things off, it’s worth noting that for now, one can only configure the two-door version and only two trim levels: Scat Pack, and R/T. As a refresher, the Scat Pack comes with 670 horsepower and can evidently do 0-60 mph in 3.3 seconds with a target quarter-mile time of 11.5 seconds.
The R/T is less potent, with only 496 horsepower. Both leverage electric motors and batteries to provide thrust, which means that for now, all we can configure are EV versions of this new “muscle car.” That said, let’s dive into what Dodge has on offer for now.
Choosing the R/T limits one to fewer colors and only black wheels. Those who want the R/T also sacrifice any upholstery option other than Leatherette. Considering those things, we’re going with the Scat Pack. No, we are most certainly not not drunk on horsepower.
Entering the configurator kicks off with a Fratzonic blur of sounds and imagery about this new Charger. I’m actually a little impressed that Dodge added a feature to describe what’s happening, perhaps for those who are visually or audibly impaired. Here’s what it says of this opening sequence.
A pulsing red Fratzog greets and encourages you to “Enter” the configuration experience. Video opens with a red hyperspace effect that zooms quickly in on the illuminated Fratzog badge on front grille. Cut to a pan of the front fascia of the Next-Gen Charger Daytona with the illuminated daytime running lights and Fratzog. Fractions of light cut through highlighting the hood and R-Wing.
Camera then transitions to a tight show of the Charger Daytona wheel panning right to left showing all wheel and brake caliper details and dimensions. Cut to tight shot of the rear passenger window with a light sequence panning over it highlighting the Triple Nickel paint. Cut to an aerial perspective showing the Next-Gen Charger rotating with light hitting all unique lines and showcasing the muscle car proportions. Aerial perspective fades and cuts to rear angle of the vehicle showing the red Fratzog illuminated. Taillights turn on as the camera pans upward showing the Hidden Hatch. Cut to the interior with a pan towards the center console. Attitude Adjustment Lighting sequence engages as camera approaches infotainment screen. Cut to side profile of Next-Gen Charger where light pans across the side. Cut to a front three-fourth angle of the Next-Gen Charger panning out and introducing the futuristic garage environment. Light illuminates the vehicle and cuts to the configurable experience.
How did I configure the Charger? I think in the most classically acceptable way possible. I restrained myself from going with Redeye Red or Peel Out Yellow, both outstanding colors, to stick with good ol’ traditional black. Diamond Black to be exact because don’t we all think of diamonds as black?
In all honesty, I think it’ll look the best years from now too. One could accent it with several different colors and it’ll still look good. Also, I saw the first Fast and Furious when I was 15 so a black two-door Charger just feels right. Following that same theme, I picked the Satin-finished wheel option. Those of you who are big fans of Bullitt will also appreciate these choices I bet based on the Charger in that film.
Here are a few other colors, which I’m showing with the frunk open, just for fun:
For now, those are the only exterior features you can play with. There are no decals, no stripes, no wings, or anything else to add to the exterior of the Charger. Next, we slip into the cabin where we’re greeted by the option of four different upholstery choices.
There are two colors, Black and Demonic Red. Either color is available in leatherette with Nappa trim or as suede and Nappa leather. I picked red with the suede and Nappa because I think it’ll be a unique choice among a sea of black-on-black-on-black Chargers. None seem to change the dash very much.
Buyers can add the “Sun and Sound” package which includes more speakers and a sunroof. There is also a section entitled Highlights which shows off some of the features Dodge is touting here including the widebody design, the R-Wing, and its power flow to all four wheels.
Now let’s talk about the weirdest part of this entire situation. In an effort to get a good view of my choice of Demonic Red & Nappa Leather seats, I found a view where the rear seats fall FORWARD in front of your view to reveal the cabin.
Let’s be clear, it’s as if you’re watching this animation while lying in the trunk. Perhaps even more hilariously, you can use the animation tools on the site to put the seats back up and shut the hatch on you which plunges your viewpoint into nearly complete darkness. That’s not weird at all.
Ultimately, this configurator might be pretty limited when it comes to, ya know, configurability, but it hits big on the experiential side of things. There are several angles, sounds, visualizers, and animations that give potential owners a better idea of what to expect.
Honestly, on paper, that doesn’t sound too far afield from what we know about the new Charger itself. It’s not out to break lap records or win at the drag strip but Dodge sure does have a lot of tricks up its sleeve to make the experience a unique one.
All Images: Dodge
Will the company last long enough to see these on the road?
Hiding in the trunk allows you to more easily see 2 details. First it appears to have a solid cargo cover that comes up when the hatch is raised. I miss these. Second, there appears to be a hatch opening button inside near the bottom of the C-pillar. Perhaps this is the Jimmy Hoffa escape button, or it means that the hatch is powered (hopefully the latter).
The general shape of this car reminds me a malaise era sedans.
If a car is actually available in a fun color you have to actually get it in a fun color.
Yeah, no reserved neutral colors! Those are for WIMPS.
Dang that top view shows just how big this coupe will be. The styling hides it well from the side but from the top, looks like a classic 70s yacht. Will the doors be proper 70s style where you need a spare parking spot next to you to open?
I do wish more car makes would still offer cloth options, really not a fan of leather, and even basic Chevrolets and Dodges now if you do any upscale packages you have to get the leather.
This thing looks great. It’s appropriately menacing, and at least these renders make it look impressively upscale for a Stellantis product. As the muscle car faithful succumb to being EV-curious, this thing is going to convert some skeptics and haters into true believers.
POV: you are the Stellantis CEO after you are caught embezzling funds (you need to one up Carlos Ghosn)
My guess is the people who rocked the V8 version won’t have the brainpower to see the six as anything but weaker and EVs as boring.
I forsee a customer revolt.
As long as Chrysler Capital continues to finance anyone with a pulse they should be fine. They just need to roll out a rental spec. Bonus points for the Altima being disco’d and the Charger was the aspirational buy for that demo already.
This brings back memories of my days in vegas. It’s a wonder I can still walk after that one trunk ride. Good times
“But I don’t want to be a pirate.”
Or get locked in a trunk. Well maybe if the right person is involved.
Dodge should call this the Jimmy Hoffa Edition.
Word is he didn’t care for trunks much himself. But I digress.
Somehow I flashed to an episode of Dateline 2032.
A slow torturous murder?
Or just a prank gone wrong?
Stay tuned for an all new Dateline.
“A slow torturous murder?
Or just a prank gone wrong?
Stay tuned for an all new Dateline.”
What would the title of the segment be? “Deadly Drive” or something? Alliteration is the newsman’s poetry
It’s nice that Dodge shows the victim’s perspective as well as the driver’s.
I want Plum Crazy.
That should be Zap Pack
“Look in the tunk.” He must mean “trunk.”
I choo-choo-choose this comment!
The trunk to be locked in that I’d want to see is that of a Mustang from the 1960s, with that awesome factory plaid upholstery.
Talk about something Ford should bring back just b/c.
Or an ’80s Avanti, with all that plush,deep pile carpeting. Would be like going to sleep on the floor of a nice hotel room, just with a slightly greater risk of carbon monoxide poisoning
I’d forgotten about that! I saw one once at a car show, and I was confused, thought it was a custom and/or 1970s thing.
They definitely got more luxurious over time, maybe to distract from the aging platform. By the time they ran out of NOS Lark convertible chassis, the interiors were pretty close to Jaguar in materials and finish quality