Sometimes I’ll pick images for Cold Start from these vintage car brochures because the car is interesting, or there’s an interesting if tangential story, or I’ll just use it as a thinly-veiled pretext to talk about one of my own weird-ass agendas or fetishes. Today, though, my choices and motivations are much simpler: look at these bonkers photos! That’s it! These are pictures from a 1959 Lloyd Alexander brochure and, well, just look at them.
That kid up there! Lounging languidly in the lavish luxury of a Lloyd! Those clothes, the panda, that look, it’s all just, well, so much. Let’s look at another picture from the brochure:
Bam! Hey! Look who’s here, fixing you with an icy blue stare! It’s Houndstooth Hattie, the woman who fucking knows how to rock a suicide door.
Oh, Lloyd, you crazy diamond! You know, Lloyds were a bit more technically interesting than you might expect; they were ahead of their time in that the air-cooled inline twin engines they used were mounted transversely and drove the front wheels, like what became wildly popular a solid three to four decades later.
Back in the mid-’50s, these guys were the number three brand in Germany, after Volkswagen and Opel! And they sold these in America, even!
Just ask that kid up there.