The 2007 Jeep Wrangler completely change the game for Jeep. It brought the brand’s halo car — the vehicle every Jeep Compass and Patriot and Liberty owner wanted to drive — into the mainstream. Now instead of dreaming about a Wrangler while driving 2.5 kids around in a Liberty, people could daily one. What this did for Jeep as a brand, and for the off-road world, is almost immeasurable.
The year was 2015 and it was my very first trip to Moab, Utah. I had just moved from the city of Detroit to Troy, Michigan to have a garage for my first Jeep build. I was in Michigan in the first place after basically spending my entire life trying to get a job on the Jeep Wrangler engineering team; with that life’s goal achieved, I was now checking off another bucketlist item: attend t he Easter Jeep Safari.
I spent that whole trip riding shotgun with a fellow engineer’s friends, all of whom were driving built-up Jeep Wrangler JKs. What I remember most from that trip was just the sheer volume of JKs on the trails, driven by people from all walks of life, and what I also remember was how obvious it was that the JK had pumped insane amounts of money into the off-road world.
I recall hanging out with other Fiat-Chrysler employees being led on trail rides by suppliers who had become millionaires off just the Jeep Wrangler JK. Dozens and dozens of companies sprung up from the aftermarket demand created by the four-door, and the number of filthy-rich business owners (many from rural parts of the country) was insane.
I talked about what the JK meant to the off-road world and to Jeep in my Jalopnik article Say Farewell To The Jeep Wrangler JK: The Most Important Jeep Of A Generation, interviewing the JL Wrangler’s product planner, as well as two business owners whose work was almost entirely centered around the JK platform. From Tony Carvallo, the product planner of the JK’s succesor:
“The reason why it got so big is because it introduced another segment of people, and that is people with families,” he said. He told me that, for the longest time, the Wrangler was a small, specialized vehicle, but when Jeep released a four-door for 2007, that changed.
Tony described why he thinks the Jeep has done so well, even during the recession. “When the economy was going down, people were scrounging and trying to figure out ways to still have their fun vehicles,” he said, “and what a great way to still have your fun vehicle, and still have your vehicle to drive your kids to school.”
[…]
Another key attribute that Tony says made the JK so popular is its adaptability. “One of the most important factors of the success of the Wrangler [JK],” he told me “is that I can just modify it just a little and now it’s mine.”

From Arlin Sitler, owner of Jeep shop Red Rock Customs and of the Jeep you see above:
Considering I pretty much ONLY work on JK’s…yes [the JK is important]. It’s the core of my business.”\
…”Anything you want to do to make it yours, is possible…The combinations of parts available make every single Jeep out there unique in some way or another.”
“I’ve met so many cool people with this Jeep. Truly best experience of my life and it continues to be so.”
And from Mel Wade, owner of well-known Jeep supplier Off-Road Evolution:
Wade told me that the JK has been a huge player in keeping the industry healthy. “The JK really carried the whole off-road industry for the last seven years,” he said. “In my opinion, [the JK] really turned the Jeep market into a big, big market,” he said. “It became an every-family’s Jeep,” appealing to everyone from “grocery getters, high school kids, to CEOs.”
“It wasn’t just an extra vehicle; it was now a daily driver,” Wade told me over the phone a few months ago. And part of that, he said, had to do with the vehicle’s comfort. Things like navigation, power windows, and the Jeep’s extra room were a huge draw to consumers.
You get the idea. The JK was larger than life.
This Particular Trade-In, Though? Needs Some Love


I’m talking about the JK because I recently drove a 2010 Jeep Wrangler that had just been traded in to The Autopian’s sister-company, Galpin, for a 2025 Ford Bronco. This particular machine was the big-dog of the lineup: The Rubicon. That meant locking Dana 44 axles front and rear with 4.10:1 gearing, plus a 4:1 “Rock Track” transfer case, a sway bar disconnect switch, skid plates, rock rails — the works.



It’s been over a decade since I’ve driven in a JK, and I totally get why it completely changed the game and sold in annual volumes of a quarter-million. It’s big inside — not just long, but wide.

There’s tons of room for five people and their stuff, and because the tires are so big compared to the old Rubicon TJ’s stock tires, the capability is still there despite the giant belly.


The interior quality isn’t great, as this is a Daimler-era Jeep — so it’s all ugly gray hard plastics. But at least it’s held up quite well other than the torn seats.

Getting the engine started was tough; upon turning the key, the motor would just crank and crank and crank, but it wouldn’t fire, leaving a bit of a gas smell underhood. Eventually, with the right throttle-key application, I got the 3.8-liter “minivan motor” that so many say is underpowered for the four-door to run quite smoothly. Is it the original engine? I’m not sure; these 3.8s are known to be reasonably reliable, with some tending to burn oil towards the ends of their lives; this one both looked and sounded great after 200,000 miles:

Sadly, I never got to experience that allegedly-underpowered motor or the overheat-prone four-speed automatic it was bolted to, because this particular trade-in had a serious suspension/brake problem, which became apparent as soon as I touched the left pedal. “CLINK!” I heard when tapping the brake. “Uh? What?” I thought. I rolled forward and tried it again. “CLINK!”

Whatever it was did not sound good. I had Griffin, The Autopian’s video manager, step out. “Yo, the brake caliper is literally turning with the wheel!” he said. I had him jump in and stomp the brake. Sure enough! When he tapped the brake, the caliper traveled the arc of the rotor, and when he let go, the caliper fell down! CLINK!

I suspect the entire axle is being pulled by the rotor because the control arm bushings are completely toast, but I’m not entirely sure. What I am sure of is: I’m not driving this thing on public roads.

I’m assuming this Jeep is going to wholesale, which means it’d probably be cheap for me to buy… With over 200,000 miles on its odometer, I was impressed at the vehicle’s overall condition. Obviously, it needs a seat repair, it needs suspension work, the headlights are hazy, and the Rubicon stickers on the hood are peeling, but the body looks great, the paint looks really good, the black plastic trim has clearly been conditioned but looks nice (aside from the pushed-in endcap, which was a common problem on JKs), and even the cabin looks as good as an early JK can. If it weren’t for that four-speed auto, I might have put in an offer.
The JK was the first Wrangler to pass IIHS’s Small Overlap Crash Test; my Jeep YJ is a bit of a deathtrap, and though I love it, I have kids now, so I’m starting to eye four-door Wranglers. Younger-me would be disgusted, as he thought four-door Wranglers were blasphemous. But younger me also owned 14 cars and hadn’t had a date in a decade, so what does he know?









Well, the JK certainly caused a whole bunch of those insipid Angry Eye grilles to be sold. So that’s something…horrible. Seriously, those grilles are an affront to man and nature.
And the ducks, now I’m seeing them in other makes of vehicles. Oh well, a lot better than the Carolina squat, which is coming back big in my area even thought I thought it was outlawed.
They always look sleepy or confused to me. I’ve never been able to read the ‘Angry Eyes’ as angry.
Yet, I see no evidence of any of this stuff being used. My 4runner is covered in scratches and has a layer of dirt underneath, this Jeep does not.
I wondered this, if there is a single scratch or dent or anything that would suggest the thing was ever bottomed out or taken offroad. Has it ever been in 4Low once?
Trade-in TueWednesday?
Drove a 12 JK Sport 2 door daily for 10 years, only options were A/C and cruise control. Stick, rollup windows, soft top. We were close to the Outer Banks then, so we’d go down multiple times a year. Only mods I did were to add some KC lights on the front so we could drive on the beach better when it got dark.
Wife can drive stick but didn’t like the JK stick so eventually we got an 18 JKU Sahara. Leather, electric windows, painted body color fenders/top. Have to admit, after all those years of shifting I don’t miss it in the JK. (DC traffic was NOT fun.) Since we’ve been in the process of renovating a house I use the JKU all the time moving things around, and it’s been surprisingly good at that. Packing for a week at the beach in the JK was like playing Tetris trying to get everything in the back.
That said, at times I miss the JK. It was Dozer orange, so finding it in a parking lot was easy as hell. Definitely miss putting the top down more than we both thought. Good news is I finally get a garage soon, so a top hoist/summer soft top are in the works. As for shifting gears I bought the Mini, so when I need to row my own I’ll have that. (Fingers crossed).
Used to shake my head at the 4 door JKU, but I get it now. Beach is farther away but we’ll still use it for fun and slight off-road trails. One thing for certain, everyone can keep their ducks far, far away from me.