Look At How Much Nicer China’s Nissan Juke Was

Esq Top

Let me start off with an apology here: I am so late to the game on this whole thing, and I don’t have a good reason why. This is hardly a secret, but if it somehow eluded me until I saw this tweet from a friend in China. I suspect that there may be others for whom this fact missed, and I can’t go on in good conscience knowing that I didn’t help to let people know that there was an Infiniti-badged version of the happily goofy Nissan Juke. It was called the Infiniti ESQ and it was only released in China, and I’m now convinced this tarted-up Juke is actually the Juke to have.

Well, I suppose I mean that if you can’t get ahold of one of these Jukes that’s painted just like my ’73 Beetle or the gleefully ridiculous Juke-R, with the drivetrain from the GT-R. But still, other than that, this improbable Infiniti-badged Juke has really captured my attention, mostly because of the inherent strangeness of the Juke’s design coupled with the fact that taking any lower-end-of-the-market car and dressing it up as a luxury brand is always appealing to me.

Mechanically, there wasn’t anything really that interesting about the first-gen Juke; it was based on the same Nissan B subcompact, cheap-car platform as the Nissan Cube or Micra or Versa Note. It was the styling that made the Juke notable, because it wasn’t like every other small crossover out there. It was a little weird, not exactly attractive, but by no means boring.

It was based on a 2009 Nissan concept called the Qazana, a car that, when seen, would make you do that old movie gag of looking at whatever you were drinking with concern before flinging the contents of your glass into a nearby shrub. See:

Qazana Yes, nice and weird. And, though the production model was toned down a lot, it still turned out nice and weird:

2011juke

The one thing I didn’t expect anyone would be clamoring for, though, is an upmarket Juke, but it seems 2014 China had different thoughts, and the Infiniti ESQ was born. Significantly, 2014 was when the Juke got a facelift, so it seems like the ESQ may have been a way to get some new life out of the sheetmetal that the Juke molted.

2014esq

Incredibly, I think this date-night Juke is significantly better, visually. Gone is the worst visual detail of the Juke, that awkward flat-bottom chrome V-shape Nissan was insisting on slapping onto every single car’s grille, replaced with a smiley full-width crosshatch-pattern griller. The lower air dam area is no longer a cheap-looking sea of black plastic, and the fender flares are now even more flare-y and body-colored. There’s LED driving lamps and some tasteful chrome trim and the whole thing looks a little cleaner and a little classier.

Esq Rear

 

Around back it’s basically the same thing: a bit of extra brightwork, a center rear foglamp into a nicer rear lower bumper area, and those classy I N F I N I T I chrome letters on the tailgate. Just a few touches.

Esq Int

The interior was a bit upgraded, but not dramatically upgraded, but I suppose enough to make you remember you were in an Infititi, at least as long as you didn’t have a Juke next to you to compare.

The ESQ was at least based on the Juke Nismo, which had a 1.6-liter engine tuned to 197 horsepower and upgraded suspension bits. The performance aspects and the inherent weirdness aspects seem to be key to how the car was marketed, if this Chinese-market ad is any indicator:

So, the ESQ, with help from some little UFO spherical things, gives you sexy alien body and face tattoos or lets you grow copper feathers or leaves? And then you get to tear ass around backroads until you get to a remote warehouse? Okay, sure, why, not, no one else was targeting this specific market, so have at it, Infiniti.

All told, the changes are fairly minor. It’s a mildly re-styled Juke. It sort of reminds me of a car on the more exciting end of a really specific spectrum: the fancied-up cheap car spectrum, with the boring end being anchored by the Cadillac Cimmaron:

Cheapfancyspectrum

Anyway, I just wanted to be sure everyone was aware this thing – did the ever call it the “Esquire?” – existed. Also, if you have a first-gen Juke here in the US, I’d strongly encourage you to order an ESQ grille, bumper, badging, and whatever else you can to re-badge your goofy Nissan Juke as a classy-ass alien-attracting Infiniti ESQ. You’ll be happier.

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31 Responses

  1. Not sold in America at the time because the fleet managers at the major car rental firms would have been far too confused by its existence. Imagine back in 2014 that Enterprise rent-a-car would have had to create the “I-can’t-even” class of rentals, which most likely would have been comprised of about 87% percent “manager’s special” rentals.

  2. Well, that’s interesting, and it kind of makes sense. Development costs are pretty much minimal, so even if hardly anybody wanted a fancied-up Juke, the company can probably still make some money off of it.

    That brings up a fun question: Which car would you like to see an upmarket version of? I’ll go first. I want a Mustang dressed up in Lincoln badges or a Camaro cosplaying as a Cadillac.

    1. I thought Ford missed a trick with the S197 Mustang. Take one retro-Mustang, stretch it a bit to differentiate it more, give it some chrome–new Mercury Cougar! Take the Cougar, upgrade the styling, give it a power-folding hardtop–Lincoln Mark IX!

      1. You nailed it.

        I’ve always thought Lincoln needs a halo car (that nobody will really buy but everyone will know b/c it appears in music videos, etc.) and imagined it being a convertible-only Continental based on the Mustang platform, perhaps with short-form suicide rear doors.

  3. In the front three quarters view it looks more like a Suzuki Swift but the ass is 100% Juke. I don’t like it at all.

    The worst example of ‘tarting up’ a small car was the Aston Martin Cygnet. I’ve only ever seen one in the metal and it looked ridiculous: an Aston Martin grille and badge on the automotive equivalent of a golf cart, and the leather interior just looked as though they had tries to turn a pig’s ear into a silk purse.

    1. Count me as one of the people that would really love to own a Cygnet just for the hilarity of it all. I actually looked into it about five years ago but I was too cheap to drop over $40k + shipping + import fees + trying to deal with the hassle of convincing the government that it’s “subtantially similar” in order to comply with the 25-year import laws.

  4. I don’t know why I find it so amusing that they filmed the ESQ commercial in LA and didn’t even try to hide it. Was it really that much cheaper to ship the car to the US for filming than it would have been filming somewhere closer to China/in China?

    1. They film Jeeps out in exotic locations, when it would just be cheaper and easier to film them at the mall down the road from the factory. Apparently showing things in their natural environment doesn’t offer enough ‘sizzle’.

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