For the past few years, the Lincoln Aviator has been a decent, if left-field choice in the popular and profitable three-row luxury crossover segment. Sure, it had some teething issues, but it stumbled its way into becoming a grand, opulent, stiff upper-lipped alternative to the frequently leering, occasionally minimalist competition. However, it’s now in the middle of its model cycle, and the resulting facelift comes with a change in visual attitude. The 2025 Lincoln Aviator looks annoyed, but why?
The first thing you’ll notice about Lincoln’s refreshed Explorer-based crossover is that it’s pulling the same squinting face you pull when someone tries some Mickey Mouse behavior. The outgoing Aviator has a fairly neutral expression, but this new one adopts a full-on glare. From the bigger grille to the daytime running light pulled into angular headlamp assemblies, this thing has an attitude, possibly due to its knowledge that it deserves the powertrain that used to be offered in the Aviator up until 2023.
I’m talking about the plug-in hybrid, which was offered in Grand Touring trim, with a three-liter twin-turbocharged V6, a 13.6 kWh lithium ion battery, and an electric motor combining to offer a 630 lb.-ft. tidal wave of buttery-smooth torque, or dividing to offer 21 miles of all-electric range. I tested one several years ago and loved it.
Sure, it had its flaws. Occasionally you’d get a low-speed clunk from the transmission when coming to a stop, but otherwise, the plug-in hybrid Aviator made sense as a three-row sailboat for the open highway that wouldn’t be caught at every gas station around town. For 2024, Lincoln took away the plug-in hybrid option and still hasn’t added it back for 2025 according to the spec sheet Lincoln sent us. Bummer! (Maybe it’ll come back as a mid 2025? I can only dream!).
So, other than a bit of styling, what’s actually new on the 2025 Lincoln Aviator? Well, the interior does get a noticeable tech upgrade. The infotainment touchscreen climbs to 13.2 inches in size and displays a new operating system, dubbed Lincoln Digital Experience. A new 12.4-inch digital instrument cluster complements the infotainment and should offer deeper blacks than the outgoing digital cluster. There’s now a Bluetooth-connected keyboard for browsing the web while parked, and Lincoln claims that the refreshed Aviator will soon be able to take video conference calls. As you probably expected, it also gets a 5G modem to support all of this connectivity stuff, so expect continued support for quite some time. After all, 3G support in America lasted the better part of 20 years.
As is usual in a mid-cycle refresh, Lincoln is relying partially on re-jigged packages and new colors to do some lifting, with different trim levels benefitting from different choices. The ritzy Black Label model gets Cenote Green (Get it? C-note?) and Whisper Blue Metallic as new exterior colors and an all-black interior theme called Invitation. As for the Reserve trim, it gets interior choices of black, light grey, Harvest Bronze (reminds me a bit of old fixtures), and brown. The bigger deal is the Jet Package, which is just Lincoln’s terminology for dark wheels and trim.
Oh, and of course Lincoln has upped the standard feature content on the new Aviator. Every single one of them will get a panoramic moonroof, a heated steering wheel, ventilated front seats, adaptive suspension, towing equipment, and four years of hands-free BlueCruise Level 2 advanced driver assistance.
While we yearn for the return of the plug-in hybrid, the refreshed 2025 Lincoln Aviator looks pretty good. The outgoing car felt special and maximalist in a minimalist world, and we have no doubts the new one will continue this trend. Tick the boxes for top-spec audio and 30-way seats, set the cruise control to 75 mph, and channel your inner Matthew McConaughey. This three-row family hauler seems alright, alright, alright.
(Photo credits: Lincoln)
Support our mission of championing car culture by becoming an Official Autopian Member.