I try not to ask automakers for vehicles we’ve already reviewed to soon after we reviewed them. What, exactly, am I going to say that hasn’t already been said? Whatever mild strengths I have as a writer, I think I’m only an average car reviewer. Curiosity does get the better of me and I sometimes can’t help but scratch an itch.
The Nissan Armada NISMO is one of those vehicles I couldn’t stop thinking about after it debuted. I don’t write that many posts on new cars, either, usually leaving that Thomas or someone else. When I first glanced the slightly lowered, extremely boy racer full-sized SUV I couldn’t help myself.
Deciding to give a sporty NISMO trim level to its biggest truck as opposed to, say, the Sentra, made no sense to me. At the same time, the wrongness of it seemed extremely right to me, as I mentioned in my quick post:
It’s so overdone that it becomes its own thing, like a Charburger. BTW, have you ever had a Charburger from Habit Burger? We did the giant family Charbox thing last night for David’s birthday, and it was surprisingly good. Tempura green beans? Genius!
Maybe this is good. The interior looks like Kylo Ren’s sex dungeon, but not in a bad way, if that makes sense. Almost nothing about this car makes sense.
As happens, Brian asked if he could have it for a long road trip, and I wanted to be nice so I let him take the first pass at it. He did a full review, so if you want to hear about how it performed, you should go read that.
What I want to write about is how it made me feel, which was super happy.
Why Does This Silly Car Exist?

This is a silly car. Right? The whole class of SUV is a little ridiculous, as who really needs an eight-passenger vehicle all the time? Nissan’s version, at least, is attractive in every trim, and competitive in a way that not all that company’s vehicles are anymore. With the Toyota Land Cruiser downsizing, it’s the last big non-luxury Japanese SUV for sale in the US (the luxury one is the six-figure Lexus LX).
Nissan does offer a PRO-4X version of the Armada, because it’s an SUV and selling more capable trims is something basically everyone does. Sporty versions are rarer, but not completely uncommon, given the existence of both the Alpina XB7 and Escalade V, as well as various other German über SUVs.
There are two big differences. First, while expensive, the most loaded version is $83,735, are half the cost of many of its possible rivals. Second, just look at it! So many big choices were made. Choices that make me very happy.
Is Irony The Postmodern Disease Or Is It The Cure?
The kind of irony that defines a lot of my interactions with the world, and a lot of postmodern thought in general, is based on the concept that sincerity is, itself, somehow insincere. Because we all have the Internet and can quickly know how something is made, because we can quickly find out everything about everyone who made it, the concept of enjoying something is itself a suspicious act, full of meaning and fraught with peril.
A shield we can wield to protect ourselves from introspection or, worse, from external judgment, is irony. When I enjoy something like a huge, expensive, gas-guzzling SUV, I can tell myself I’m appreciating it ironically. This is The Roomification of our universe.
Is ironic appreciation the inevitable outcome of postmodern thought or, maybe, is it the mechanism by which we can enjoy things we secretly like? Is it the disease, or the cure for the disease? For me, it acts like a sort of live virus vaccine, weakening any criticism by making it in a sort of detached appreciation.
What the Nissan Armada NISMO offers is a challenge, because the aspects of it I enjoy ironically are in equal measure to the things I like about it unironically.
The Unironically Good Things
I took this camping. I took the sporty-ish, tow-something-to-the-track Armada to a race track to watch cars at Watkins Glen. With all the bodykit, this thing looks approximately twice as big as it actually is, but it still had enough for me to pack basically everything.
Mercedes showed up with a tent, a chair, and a Murano CrossCab. I showed up with the contents of my apartment. Different strokes, I guess.

It’s still an extremely comfortable place to be, and the displays have these things called buttons underneath them, and the buttons do things when you push them. It’s wild. The button theme has been taken so far that even the transmission is a button.

I have mixed feelings on that, but the general feeling of the Armada is that there’s all the technology you need and want. This is opposed to most other brands, which give you all the technology you need and then a lot of unnecessary crap you don’t want.
Many miles were put on the Armada and it was easy to drive, and quite enjoyable as a large SUV. I would definitely put it into consideration alongside the Expedition and Tahoe if you want something body-on-frame.
The Ironically Good Things

Here’s how I ended my write-up of the reveal:
You can tow your Z to the track, but you’ll probably not want to race it.
Do I want to race it, though? Sort of, yeah. I’m going to see if I can get one of these for Lime Rock’s Autocross. It’s entirely the wrong place for it, which is why it feels so right.
So, about that. I should clarify that you’re not supposed to take cars onto the track for truly fast driving without clearing it with the automaker first. So, of course, when we announced a track day for Lime Rock Park, my plan was just to have the NISMO to move stuff around during the day.
Some people did show up without cars they could drive on track, including my buddy Richard, and it seemed a shame that, with all the room, and a 460 hp V6, that I wouldn’t at least do some sighting laps at the same speeds I’d drive on the backroads leading up to Lime Rock.

Big credit to freudian-slip-angle for using a lot of photo trickery and the right lens to make this look faster than it was. Obviously, the heft of the Armada means that you’re way better off towing a Z to the track and using that than trying to use the tow vehicle itself, but it’s also surprisingly not bad for its size. Even the best-handling large SUV (the Alpina XB7) is only so-so when you compare it to any lighter car with even basic sporting intentions, so I didn’t really feel like I needed more than what the Armada was giving me.
Where the NISMO excels is in looking absolutely hilarious in every situation. The people on the inside were laughing. The people on the outside were laughing. I’m laughing just looking at the photos. I like to think we’re all laughing with the Armada and not at it. Its mere presence brings joy.
And that’s the best thing about the NISMO. In 98% of driving situations, it’s just a competent, cushy, and pleasant place to be. Then you look at it and smile, because it’s so amazingly overdone. The red highlights on the rockers, the bosozoku rear bumper, the blacked-out grille that could double as the entrance to Mordor. It’s too much. It’s all too much.

Yet, basically everywhere I went, I got compliments. As with the Murano CrossCabriolet, there’s an interesting split between people who think it’s custom (about 80% of the folks I met) and the car nerds who immediately recognize what it is. A guy with a freaking manual Toyota X-Runner went out of his way at a gas station to tell me how much he liked it, and he was the second person at that particular fill up to give me dap.
The more that I think about it, the more I’m starting to think that even my ironic detachment isn’t really that detached.
Top photo: freudian-slip-angle











Nissan feels like the “Ottoman Empire in 1914” of automobile’s manufacturers…
The first sentence? Really?
“I try not to ask automakers for vehicles we’ve already reviewed
totoo soon after we reviewed them.”Is proofreading too much to ask for nowadays?
I gave you another like so you’d have two.
Better than having too or to of them. 🙂
The edited articles are only for members.
*pushes up glasses* all X-Runners are manual.
I’d be kinda neat driving one of these once, but I can’t imagine owning one for some reason.
Don’t care how ‘good’ this thing is. It is miles away from what Nissan needs to redeem itself.
Maybe they board up their dealerships with all employees, management and owners inside and burn them down. It wouldn’t fix everything, but it would be a solid gesture.
Counterpoint – it’s the most profitable vehicle category and they needed a big SUV for Infiniti to keep existing. Nissan has managed to start turning a profit again and it’s fun to see them accomplish that with a little bit of whimsy.
What they need for that is something like the new Genesis.
This thing is like a giant fake gold chain with a flashing neon pendant reading ‘Fake Gold.’
The official car of: running red lights at 70MPH
Came here to say just how ugly that thing is but the audience here’s got that covered and much more vividly than I could have managed. “Heap of insecurity”, that’s gold right there.
Really unpopular opinion here and I’m ready to be roasted, but I like what Nissan has done with the Armada and frontier a LOT better than what Toyota has done with the LC and the Tacoma, and I’m truly not sure I’d buy either Toyota over a Nissan at this point.
I agree. Making things simple and less expensive seems like a pretty great strategy when Toyota is running in the opposite direction.
I am absolutely laughing AT you, not WITH you. I realize beauty is in the eye of the beholder, but sweet Jesus that thing is offensively ugly in person.
Also in pictures.
I get it, there’s something weirdly appealing about an extremely stupid SUV. About 10-12yrs ago my old 4runner was rear ended a few days before I was going to leave for a family camping trip. The rental agency offered a Pilot, a Ram, or, for like $20 more per day, an Escalade. I figured I’d take the caddy for a weekend, I *knew* I’d hate it but it would be good for a couple of laughs from the fam. Took ’till about 3 blocks from the rental lot before I was head over heals. I freaking loved it. Insanely comfortable, way better to drive than it had any right to be on the highway and the back roads, better fuel economy than my 4runner (22-24 vs 17-18mpg) and it was more comfy to sleep in to boot. I really didn’t understand why anyone would want one of those abominations before that experience.
Chevy does this type of thing better with the RST. This NISMO looks so absurd that I would have assumed the owner went aftermarket on the juvenile appearance bits.
Armadas in the sane trims actually look rather nice. SVs are 7 grand off MSRP in my area. If you wanted a fuel-swilling BOF road porker SUV, it looks like a really good deal.
What a vulgar heap of insecurity that is. It’s ugly, indefencably large and destructive in so many ways. Could you please stop giving airtime to vehicles like this?
“Is ironic appreciation the inevitable outcome of postmodern thought or, maybe, is it the mechanism by which we can enjoy things we secretly like?”
So…no impulse control.
As in, I wanna giant twuck! I wanna, I wanna! I wanna Gweenland. I wanna peace prize. I wanna! I wanna! – temper tantrum ensues.
Seems like an apt way to look at people who buy these giant ‘twucks’. Todlers with more
moneycredit than brains.The Armada’s always been a “point and laugh” kind of car.
From the old bench-seat rear bumper to… this.
The depreciation curve on them is severe.
I felt that way until I ended up at the factory in Japan where they make them. In terms of looks… meh. In terms of function, they can’t be beat from the price.
The price of a 4year old one, especially. Add in that they didn’t change the model til recently, and it wouldn’t matter much for a 4y or a 8y old model on how it feels either.
“With the Toyota Land Cruiser downsizing, it’s the last big non-luxury Japanese SUV for sale in the US (the luxury one is the six-figure Lexus LX).”
Toyota Sequoia? Grand Highlander? Honda Pilot?
Maybe a bit too pedantic, but those three are American designs, just under Japanese brands.
Armada beats them all
Vehicle,Exterior Length,Exterior Width,Max Cargo Volume,Frame Category,GVWR Nissan Armada,209.7 in,83.3 in,97.1 cu ft,Full-Size Truck,7810 lbs
Toyota Sequoia,208.1 in,79.8 in,86.9 cu ft,Full-Size Truck,7585 lbs
Toyota Grand Highlander,201.4 in,78.3 in,97.5 cu ft,Extended Crossover,6040 lbs Honda Pilot,200.0 in,78.5 in,87.0 cu ft,Mid-Size Crossover,5842 lbs
I wasn’t disputing its size credentials, just the assertion that it was the “last” big non-luxury Japanese SUV for sale in the US.
He might be thinking big BOF transverse architecture SUV. In which case the Sequoia was still an omission.
An $80k SUV won’t interest me even if the logo has a bull on it.
Seeing that thing on the track is like watching the USS Nimitz navigate a Sail GP course.
And yet, two people had even larger vans on the track that day!
Yes, container ships are larger than aircraft carriers.
Doesn’t make it any less ridiculous.
That’s a very nice Nissan you’re wearing…And I don’t mean that in an ‘Eddie Haskell’ sort of way.
Some federal agencies are getting armadas I wouldn’t be surprised if they are some kind of hopped up version and they bring out a law enforcement version. Very weird to see a Nissian with GSA plates.
Oof, federal credit score is so bad they needed to turn to Nissan?
Well, the whole country is driving around on the metaphorical equivalent of a donut spare inflated by nothing more than the promises of a few AI companies. Definitely giving Big Altima Energy.
Apparently, being built in MS and TN probably help certain politicians. So many cops are basically Altima drivers should just make it official.
It’s a deeply stupid vehicle, and yes, seemingly something that has been Roomified.
But I love The Room and probably watch it once every 5 years so while I would tire of owning such a colossally dumb thing, I could see myself lighting up in the presence of one.
Someone get ahold of early ’60s Chrysler, pushbutton transmissions are back!
…also, the bodykit seems to be returning this vehicle to Van. Is Van the Crab of cars?
Someone alert Torch. You’ve stumbled upon perhaps a great truth that needs to be investigated fully.
I mean…
Hatchback: small sedan/coupe but Van
Station Wagon: large sedan but Van
Shooting Brake: sportscar but Van
Pickup Truck: Van in denial
Pickup Truck w/ topper: starting to accept its Van-ness
SUV: near full acceptance of Van
CUV: all of that but it’s large sedan/station wagon evo chain instead.
Minivan: Van but small
Full size Van: the apex archetype
Bus: really big Van for people
Tractor-trailer: really really big Van for stuff.
A room is just a van with no wheels.
So instead of carcinisation, is this Wagonisation of cars?