Home » This Is Not What Chevy Meant By Calling Its Trucks ‘Like A Rock’: COTY

This Is Not What Chevy Meant By Calling Its Trucks ‘Like A Rock’: COTY

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One of the greatest ad campaigns in GM truck history was the iconic “Like A Rock” campaign. The Bob Seger song was famous before GM got involved, but the ad campaign took it to another level. I mean, the commercials featured blue-collar Americans seriously beating their trucks to the smooth music. I’m pretty sure if I were an adult back then I would have rushed to a Chevrolet dealership for a truck based on those ads alone. Just watch:

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David Tracy has been having a heck of a time with the GMT400 pickup that he once called one of the greatest trucks of all time. Yes, the irony has been hard to ignore. At first, David thought the truck’s V8 had blown up after a cold start gone wrong. As it turns out, the engine isn’t dead, but it’s taken some damage of some kind. You readers were savage. Alexk98:

So you’re telling us it’s just stuck there, dead on the road, immobile, like a rock.

Fred Flinstone:

Ran when parked.

JTilla:

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Maybe it was the timing belt. /s.

Comments on David’s follow-up post remained awesome. Luxobarge:

Don’t see any white smoke.

Not surprising. Chevys rarely elect a new pope on the first ballot.

Baltimore Paul:

When I was a kid, my job was to hold the flashlight while dad wrenched on the old Jeep.

David might as well start the new baby on flashlight training as soon as possible

Lewin wrote a story about how taking a picture of a Volvo EX90 can kill a phone camera. TheDrunkenWrench:

Dr. Evil driving around in Volvos with Frickin’ laser beams attached to their heads!

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NewBalanceExtraWide made an interesting comment:

Here’s hoping these systems start frying speed cameras.

Bags added hilarity:

Volvo drivers, driving at 54mph and having perfect driving records going around destroying speed cameras and license plate readers is particularly ironic.

I have been out for a couple of days, and then I got sick, so I missed some awesome comments. Another one was by Harmon20, who made a simple change to David’s post about moving to California:

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It was the summer of 2020, and I was in a deep, dark funk, crippled by regret.

*looks at lede image*

It was the summer of 2020, and I was in a deep, dark frunk, crippled by regret.

Fixed.

Have a great evening [Ed note: Morning], everyone!

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MaximillianMeen
MaximillianMeen
5 hours ago

So if The Eagles, Toto, Steely Dan, and the like, are yacht rock, does that make Bob Seger bass boat rock?

Dan Roth
Dan Roth
5 hours ago

Glenn Frey got his start with Bob Seger. He’s on BGVs for Ramblin Gamblin Man. Both from MI.

Car Guy - RHM
Car Guy - RHM
5 hours ago

And Bob Seger just turned 80.

Mark
Mark
4 hours ago
Reply to  Car Guy - RHM

Seger graduated from Ann Arbor Pioneer high school two years before Iggy Pop.

AssMatt
AssMatt
6 hours ago

I just noticed that you blurred David’s Baby [not his real name]. Makes sense for his bride as she’ll likely have the same countenance for a while, but that baby will look different next week. Now I’m picturing a member of the Autopian faithful recognizing Tracy the Younger and accosting DBNHRN and ENHRN on the street to talk strollers.

Last edited 6 hours ago by AssMatt
Chris D
Chris D
7 hours ago

I was a lot younger when the “Like a Rock” Chevy ads came out.
Even at that young age, it seemed obvious that a vehicle that stubbornly refused to move would not be a wise purchase.

NewBalanceExtraWide
NewBalanceExtraWide
7 hours ago

Aww, I love that I comment kind of rarely here, but apparently when I do, I drop some real bangers. Thanks for the appreciation!

Tbird
Tbird
6 hours ago

It’s not quantity but quality. A single banger puts you the Hall Of Fame (ask me how I know).

TheDrunkenWrench
TheDrunkenWrench
7 hours ago

This is proof that lasers make everything better. Even comments.

Musicman27
Musicman27
7 hours ago

“We’re popping popcorn with lazhers”

TheDrunkenWrench
TheDrunkenWrench
7 hours ago
Reply to  Musicman27

Oh shit, is that a Real Genius reference?

Musicman27
Musicman27
7 hours ago
TheDrunkenWrench
TheDrunkenWrench
7 hours ago
Reply to  Musicman27

Not enough Val Kilmer.

Musicman27
Musicman27
7 hours ago

Tory was probably quoting Val Kilmer. I never watched that movie so I wouldn’t know though.

Last edited 7 hours ago by Musicman27
TheDrunkenWrench
TheDrunkenWrench
7 hours ago
Reply to  Musicman27
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