Home » What It’s Like Inside The Secret Lab Where Ford’s Designing A $30k Electric Truck For America Before China Does

What It’s Like Inside The Secret Lab Where Ford’s Designing A $30k Electric Truck For America Before China Does

Evdc Building Ts2 (1)

Ford is going for it. In an America that many think has given up on EVs and conceded defeat to China, the Blue Oval brand has nixed its high-dollar EV projects, and instead put all of its chips on a secret program called The Universal Electric Vehicle Platform. With the first vehicle expected to be a budget-focused, sub-$30,000 pickup truck for 2027, this Universal EV platform is meant to not just bring cool electric vehicles to the U.S., but legitimately competitive ones. And to do that, Ford has built a company-within-a-company — a Skunkworks — and has given me a behind-the-scenes look.

Rolling up to Ford’s Electric Vehicle Development Center (EVDC #1), located in Long Beach right next to an airport runway, I had little indication other than a sign that there was an entire miniature car company inside what looked like an office building but was actually much, much bigger.

Vidframe Min Top
Vidframe Min Bottom

Ford had invited a bunch of journalists with a note reading:

For the past two years, a small, hand-picked Ford team has been operating in secret in California with the mission to radically rethink electric vehicles from the ground up.

You are among a small group invited to explore the Ford Advanced EV team’s operation and new facility in Long Beach, CA. You’ll be guided by the team who is innovating and developing the next generation of electric vehicles.

Join us for a rare look behind the security badged areas at the new Electric Vehicle Development Center. You will go where the public isn’t allowed – into the labs and onto the shop floor – to see how we are engineering a family of affordable, high-tech electric vehicles.

Ford Evdc1

Needless to say: I was excited. Extremely excited. But by the end of the tour, I would be even more so.

The Lobby

Evdc Building Shot 2

Upon entering EVDC, I was greeted by a lobby with a towering ceiling and an illuminated Ford script on the wall. Off to the side was a list of EVDC’s Cultural Commandments, which read:

  1. Fight Silos
  2. Democratize
  3. Step on toes
  4. Simplify
  5. …down to the atom
  6. Sir Isaac decides
  7. Be the end user
  8. It’s your job
  9. Explore constraints
  10. Fail fast
  11. Earn our right to exist
  12. Demonstrate ownership

If this sounds start-up-y, it’s because it is, and that’s what Ford wanted to get across upon greeting journalists. In order to build EVs in a way that’s competitive (both in terms of quality and speed-to-market – “Speed is the name of the game,” Ford said), Ford says it put together a small team, gave them resources and autonomy, and knocked down bureaucracy. “Try things, fail fast, and ideate,” Ford’s team said about this “company within a company” made up of around 300 designers, engineers, supply chain experts and more — many from EV startups, tech companies, and from within Ford.

The Visualization Studio

After Ford taped my cellphone to prevent me from taking photos, they let me through a pair of doors, on the other side of which was a sea of computers helmed by enginerds.

Screenshot 2026 05 05 At 6.04.45 am

We walked by, through a set of doors that required a key-card, and into a “Visualization Studio,” where Kevin Young and Vladimir Bogachuk — Advanced Manufacturing Program Chief and Chief Engineer of Advanced Vehicle Structure Architecture, respectively — stood next to a body-in-white somewhat similar to this one:

Screenshot 2026 05 04 At 9.54.12 pm

You’ll notice that the front and rear wheel housings are aluminum castings, which Ford calls “unicastings.” These and the battery pack act as the backbone of the mixed metal vehicle structure, and because the castings are single units, they reduce the number of fasteners and joints, they reduce the amount of sealant used, they reduce the number of manufacturing robots needed, and on and on.

It’s fairly well established by now — especially after the world learned about Tesla’s “gigacastings” — that building a big section of a car in a single casting is way, way less expensive (and less error-prone) than building that section with a bunch of metal parts that have to be joined together.

Screenshot 2026 05 04 At 10.02.17 pm

Screenshot 2026 05 04 At 10.06.54 pm

This was a part of the tour where Ford iterated: The best part is no part. If there has to be a part, it has to serve multiple functions.

Bogachuk mentioned that he used to work at a body shop, and that it matters a lot to him and Ford that these vehicles be repairable (there has been a lot of concern over repairability of cast aluminum structures). “We at Ford have a lot of access to insurance companies,” he told journalists. Between this and input from Ford’s many dealers, engineers have studied how vehicles tend to crash and what areas are most prone to damage.

Repairability is usually a resulting factor, Bogachuk told us. But for the Universal EV Platform, Ford made it a constraint, ensuring that the bumper and body “convolutes” are designed collapse in a progressive manner, and that there are strategic cut-lines where a body shop can simply break off the damaged off section, and then bond and rivet on a new section. “Repairability is a big constraint to enable affordability for our customer,” Bogachuk noted.

Evdc Designstudio

We left that visualization studio into a larger garage; this was the design studio. We walked past three vehicles hidden under drapes (see below), we saw the clay model milling machines you see above, and we spoke with designers about the new materials in the upcoming truck’s interior.

The team noted that its job was to define all the shapes and materials in the vehicles that would be built on the Universal EV Platform, avoiding “greenwashing” and prioritizing durability. I have in my notes: “They’re designing a lot of stuff from scratch; is that the cheapest way of doing this?” (Ford later pointed to “bounty culture” to answer that question — it’s all about constantly evaluating tradeoffs, with affordability being the guiding light).

Screenshot 2026 05 04 At 11.57.20 pm

Off to the side I noticed a late 1960s Ford Escort rally car. What was that doing in the design studio? I have no idea, but I’m going to dream that it is this somehow being used as inspiration for the new truck’s design.

Trim Shop

Evdc Trimshop 5

The next stop was the Trim Shop, where Scott Anderson (who formerly worked for Tesla) was showing us how his team was developing the new car’s seats. “What we are trying to do is iterate really quickly,” he told us, saying relying solely on a supplier to be able to test new seats would slow the team down significantly. He showed us the materials and the machinery his small team had at its disposal to very quickly create physical mockups of new designs so that they can test, evaluate, redesign, rebuild, and retest.

After saying it might take three months to get a supplier to send a seat after receiving specifications from Ford, Anderson reiterated how the company being able to do it all in-house was a huge enabler. “From concept to physical part in about two weeks,” he told journalists. “The bottom line for customers is improved comfort and durability at a low cost” as Ford has more control over the patterns and of the yield of the materials (i.e. how much of a material can use without having to scrap too much).

Evdc Trimshop 2

Evdc Trimshop 4

Fabrication

Ford took journalists out of the trim shop and past a five-axis gantry mill, namely the Endura Linear 911, by the German company Fooke:

Screenshot 2026 05 04 At 11.15.46 pm

It’s an impressive machine (here’s the spec sheet, for those curious), with Ford using it to mill clay, aluminum or foam of various sizes — all the way up to a full-size vehicle that might be used for aerodynamic testing.

While we were there, engineers showed us an entire hood that had been milled out of foam, plus they showed 3-D printed accelerator pedals and pedal brackets.

Screenshot 2026 05 05 At 6.03.12 am

Ford mentioned that its three types of rapid prototyping/3D printing are:

  1. Fused Deposition Modeling (FDM)
  2. Polyjet (used for colorful parts like the taillights)
  3. Multijet Fusion (used to print hinges and clips)

Before we left the fab shop, Ford showed a rather crude looking “buck” made out of wood. It honestly looked like something a child could have scraped together, though Ford wasn’t embarrassed at all by the wood-car. The goal was to be quick, and slapping together some wood boards to get an idea of interior volume and overall vehicle proportion just works. When speed is “the name of the game,” as Ford put it, you can’t worry too much about elegance. That brings me to EVDC #2.

EVDC #2

The group of journalists exited EVDC #1 for a separate, also enormous building creatively named EVDC #2. Still under construction, this is where all the cool battery stuff happens.

The first area was the Pilot Pack Production area, which featured huge overhead cranes, as well as battery testing and teardown spots, plus a welding station and a thermal chamber (big ones and full drive-in ones).

Evdc Batterylab 1

Evdc Batterylab 2

We then had a chance to meet Range and Performance Testing Manager Eric Kooinga, who showed us an impressively large chassis dyno (sadly I have no images of this). This allows a vehicle to be tested on rollers from -40C to 60C, in humidity up to 95%, with different solar conditions, and on various grades.

As Kooingo noted, the dyno is able to simulate road loads of a variety of drive cycles, accounting for aero drag, rolling resistance, mechanical drag, etc. Just off to the side of the dyno is a 400kW charger so that the vehicle can undergo a strenuous “tow-charge-tow” drive cycle at Gross Combined Weight. This is a good test of the thermal system, as well as a way to examine the robustness of the charging system and propulsion system.

Ford plans to use this massive dyno to create the data needed for full EPA range certification.

High Voltage And Thermal Lab

Evdc Highvoltage 1

My favorite part of the Skunkworks visit was the High Voltage & Thermal Lab. This was a giant room with walls made of plastic (it was still under construction), a bunch of workbenches and desks, and scores and scores of engineers working on circuitboards, wire harnesses, the car’s LFP prismatic batteries, and cooling systems. I have in my notes “Gritty,” because this was far from a polished workplace.

It was a bit messy, a bit chaotic, but above all: You could feel the geekiness flowing as battery cells were being charged and discharged millions of times at temperatures between -40C and 60C, and as teams were trying to fully understand their cells’ battery chemistry/hardware characteristics so that they can build and test a robust battery management system.

On a monitor, Akshaya Srinivasan — Director of Range, Performance & Battery Systems Modeling — showed an EPA test cycle being run on battery cells. In order for Ford to do this, they have to understand, roughly, the vehicle’s Coast Down Coefficients (i.e. they have to have a good understanding of its aerodynamic profile, its rolling resistance, its powertrain efficiency, etc.), and they have to back-calculate the load imparted on the cells as the vehicle accelerates and decelerates so that the vehicle’s speed-trace matches that of the EPA drive cycle.

Screenshot 2026 05 05 At 6.15.12 am

My favorite part of the tour involved cooling system engineers showing the buck you see above, adorned with the entire cooling system. Ford pointed out something called the “Compact Vehicle Thermal Management System” or CVTM. It is a beautifully integrated heat pump-equipped cooling system, and specifically I want to call out a beautiful bottle/valve setup that, to my eye, looked every bit as impressive as Tesla’s Octa-Valve. I noted down the outputs of the various cooling loops all integrated into this one bottle:

LTR1, LTR2, HC1, HC2, CC1, CC2, BT1, PEI, DGB, PE2.

LTR means low-temp radiator. HC is almost certainly heater core. The rest of it? CC might be cooling circuit? BT1? No idea. I’m ears if any of you, dear commenters, can make out whaScreenshot 2026 05 05 At 5.14.36 amt these all mean. But the thing I want to impress upon you is that, on first glance, this appears to be a tightly integrated, beautifully done cooling system.

Engineers were proud to show the three main elements of the Universal EV Platform’s power electronics — the inverter, something called an E-box, and one of the three Zonals (the charge-port Zonal) — all of which were developed in-house. The inverter does what any inverter does — converts DC to AC to feed the motor; it is the highest-power part of the system, and so the team is frequently testing its die temperatures (my notes say the inverter integrates a water cooler for both the semi-conductors and for the motor oil cooler).

The E-box, which is about the size of a skateboard, “consolidates power conversion and distribution into a single module, which can provide AC power back to a home,” per Ford. It integrates a DC-DC converter (outputting 48 volts to the car’s three “zonals”), it’s in charge of cell monitoring, it handles battery charging, and on and on. It’s roughly the size of a battery module, so it disappears under the floor in the battery pack.

Zonals are meant to reduce wiring and integrate a number of ECUs all together into, in Ford’s case, three units. I could see all three zonals clearly in what Ford calls the “Lab Car.”

Lab Car

Screenshot 2026 05 05 At 5.53.42 am
Image: CNET/YouTube

It’s basically a bunch of metal shelves (for lack of a better term) arranged into roughly the shape of the vehicle. The point is to provide a place to install all of the wires and controllers and bits of electrical hardware all in one place to visualize and, above all, to test. Ford says it uses its Lab Car to do lots of load characterizations and to “de-risk assumptions,” ensuring that supplied parts all integrate nicely.

“This is the first time the harness, hardware, and software all come together in the same place,” Ford told reporters. An example of an error that might be caught on the Lab Car is a software issue or even something as simple as an incorrect pin-out from a mis-wired harness from a supplier.

The thing that I found most remarkable when looking at Ford’s Lab Car was just how tiny the wiring harness is. The zonal architecture, the way so many parts are integrated into so few, and the way that 48-volt system allows for reduced wire diameter, leads to a harness much smaller than any I’ve ever personally seen.

Harness Lab

Screenshot 2026 05 05 At 6.05.32 am

Ford’s Harness Lab features spools of wires and cabinets full of ever connector you could ever want. Front and center was a giant whiteboard with nails in it. When Ford’s engineers need a quick wire hardness, this harness lab uses this pegboard to fab up that harness, looping wires around nails as shown below.

Screenshot 2026 05 05 At 6.06.24 am

This may seem primitive, but it’s pretty much the exact same process that Koenigsegg uses, as I saw when I visited Sweden.

Measurements

Ford concluded the tour by showing us the garage (which features a bunch of lifts) and the Metrology Lab, which is there to take precise measurements, not just ones in space, but also measurements of material strength. Here’s an engineer using a Blue Light Scanner on a Ford Maverick center console; you can see the image being imported into CAD on the right:

Evdc Metrology 2 Here’s a load cell so Ford can test material strength:

Evdc Metrology 6

And here’s a CT scanner being used to provide an image of the inside of a speaker:

Screenshot 2026 05 05 At 6.14.03 am

Before the tour was over, Ford’s tour guide joked “Oh, what’s that over there?”

A prototype truck drove by, adorned in full camouflage. I was unable to learn much about its styling, though its size and shape was definitely Ford Maverick-ish.

What’s The Takeaway?

Screenshot 2026 05 05 At 6.21.04 am

The fact that a well-established company like Ford feels it needs to separate this program from the rest of the company tells you not only how different electric cars are from ICE vehicles, but also how much Tesla and China have disrupted the industry. Ford knows that if it wants to compete, it has to do things differently; it has to integrate and optimize, and it has to do everything quickly, and with the best engineers out there.

I guess that’s my takeaway of this rather brief tour: Ford is going for it. This became especially apparently when I spoke one-on-one with engineers. Unlike at previous Ford events, engineers at EVDC actually talked to me in detail about the geeky details, and it was clear that they didn’t feel they were constrained by PR’s “messaging.” This was perhaps the most obvious cultural shift that I noticed — that openness about what they were doing, and the excitement in their voice was impossible to ignore. This place is truly an engineer’s dream — a genuine Skunkworks Division where people have lots of tools and very little bullshit — a recipe for real progress.

Whether Ford can pull it off, and build a compelling $30,000-ish truck, we’ll find out next year. The company has had its share of quality issues, and competition from overseas is daunting, but it seems Ford isn’t afraid of the moment.

“There’s tons of pressure,” VP of Advanced Development Projects Alan Clarke admitted. “You can’t make diamonds without pressure.”

 

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Sid Bridge
Member
Sid Bridge
27 minutes ago

Meanwhile, over at Stellantis…

Engineer: Where’s the new EV Development center?
Vice President: You mean the room where everyone tries to make fun engine noises with their mouth? It’s by the bar. Grab me a PBR if you’re going that way.

Sid Bridge
Member
Sid Bridge
10 minutes ago
Reply to  David Tracy

This is actually sounds pretty fun. If only I had gotten an engineering degree instead of Communications and English. There is definitely a dearth of covert technology development hideouts in my career.

V10omous
Member
V10omous
1 hour ago

namely the Endura Linear 911, by the German company Fooke:

That is a Fooking awesome machine.

Jack Beckman
Member
Jack Beckman
55 minutes ago
Reply to  V10omous

I wonder if it ticks anyone off there that they have to depend on a 911 to get their work done.

Spikedlemon
Spikedlemon
1 hour ago

So, for roughly twice the price of a used rust-free J10, we can get a brand new EV?

Bizness Comma Nunya
Bizness Comma Nunya
16 minutes ago

I think that some folks are being weirdly harsh here.

Lots of companies have tech offices in California, and it’s for a reason…talent.

Yes there are tons of great engineers in Michigan/Mid-West. But the biggest battles are for top-tier software/controls engineers and battery/HV/EE engineers. And where in the U.S. do you find the highest concentration of the best/brightest of those? CALIFORNIA. You can love or hate it… but it is what it is.

Even Walmart put a tech office in a part of California where there are exactly zero Walmart locations. And that company wants almost everyone to be in Bentonville, AR.

And also, I’d be willing to bet that there are plenty of things in this Ford lab that David couldn’t write about or take pics of…did you expect the full details to be published publicly for the competition?

Nlpnt
Member
Nlpnt
5 minutes ago
Reply to  David Tracy

Did you go down there yourself, maybe with Griffin as a photographer or was most of this for the benefit of Beau who’s no doubt been screaming down a phone line to Dearborn about a Bronco Sport hybrid and how many of those he could sell?

Scott Wangler
Scott Wangler
17 minutes ago

Remember back in 2022 when every car manufacturer ad was ELECTRIC, ELECTRIC, ELECTRIC and everyone thought that ICE cars would be gone in 5 years? Good times.

Boulevard_Yachtsman
Member
Boulevard_Yachtsman
18 minutes ago

How did Focus On Rapid Development not make their cultural commandments list?

NC Miata NA
Member
NC Miata NA
11 minutes ago

Congratulations on your new role as Ford’s Director of Acronyms and Reducing Unnecessary Bureaucracy

Professor Chorls
Professor Chorls
6 minutes ago
Reply to  NC Miata NA

what is a DARUB

Max Power
Member
Max Power
5 minutes ago

They sing the song Sandstorm

Nlpnt
Member
Nlpnt
6 minutes ago

…but not so rapid they have to Fix Our Recall Disaster.

Anders
Anders
23 minutes ago

Engineering, hardware and software, casting and interoperability.. all fine and interesting, but the important question is how will it work, feel and look? What kind of approach is Ford taking and what consumer insight, market gap or segment are they aiming for .. and how will they win them over? And how will they make customer forget the massive blunder that is the Capri?

Last edited 20 minutes ago by Anders
Hoser68
Hoser68
46 minutes ago

Metrology Lab, which is there to take precise measurements, not just ones in space, but also measurements of material strength.”

In my world Metrology is the fancy $20 word for Calibration. Measurements are taken at a lab of some sort and the instruments that take these measurements are sent to the Metrology department for calibration and certification to show that the devices doing the measurement are conforming with international standards.

Highland Green Miata
Member
Highland Green Miata
38 minutes ago
Reply to  Hoser68

I spent almost 20 years in Metrology machinery and software for automotive (among other industries) and I can assure you it’s a lot more than that.

Hazdazos
Hazdazos
47 minutes ago

Ford marketing bullshit. And the Autopian is just falling for CEO Farley’s nonsense.

He’s making it sound like the things he recently listed are some unobtainable goals that only the Chinese can hit.

Except that a low cost EV with good range have been available from competent carmakers for a few years now.

Chevy Bolt starts at under Farley’s goal at around $28k and gets about 260 mile range. The Equinox EV starts around $34k and gets over Farley’s range goal at around 320 miles. And both are built in the US with US engineering and design.

Then there’s the Nissan Leaf and Hyundais and Kias as well.

You don’t hear the CEOs from those carmakers endlessly bitching about things.

Fire Farley, FFS.

He’s not an engineer – he comes from a MARKETING background.

Jdoubledub
Member
Jdoubledub
5 minutes ago
Reply to  David Tracy

But are you more or less excited for Scout?

Ishkabibbel
Member
Ishkabibbel
13 minutes ago
Reply to  Hazdazos

He’s not an engineer – he comes from a MARKETING background.

That’s a good thing from my POV. CEOs need to set long term strategy, manage the board of directors, set company culture, and interact with external bodies (esp. government leaders and regulators), none of which is aided by a technology or engineering background.

Apple, for example, was successful because Steve Jobs was a world class product developer and communicator. As much as I respect Woz as a technologist, Apple would have flopped with him at the helm.

This is not to say technical people can’t make good CEOs. But the idea that a technical or engineering company has to have a technologist or engineer at the helm is absurd.

Baja_Engineer
Baja_Engineer
12 minutes ago
Reply to  Hazdazos

The Equinox EV is not built in the US. The Bolt is going away after 2027.

The key word here is: TRUCK.

North America is in love with trucks, none of the vehicles you mentioned are that kind of body style. I’m not falling for the marketing but it’s good to know legacy automakers have not given up on EVs while also aiming for something affordable. Ford seems like they have learned from the past when it comes to product development, but we’ll see in a year.

Last edited 11 minutes ago by Baja_Engineer
The Stig's Misanthropic Cousin
Member
The Stig's Misanthropic Cousin
48 minutes ago

Ford’s “secret lab” seems insufferable in a douchey tech-bro way. I rolled my eyes several times while reading this. The EVDC cultural commandments thing was particularly cringeworthy, as was the first line in the invitation to journalists:

For the past two years, a small, hand-picked Ford team has been operating in secret in California with the mission to radically rethink electric vehicles from the ground up.

Whoever wrote this has a promising career in writing B-movies or action dime novels (who am I kidding? this was written by AI). Incidentally, I’m not sure why, but this line reminded me of the voice over in the introduction of the ’80s tv show The A Team. It seems like something out of a campy action movie or TV show.

While I find this all completely insufferable, I like that Ford is trying and making an effort to correct mistakes of the past. Ford’s first EV efforts weren’t great. I don’t know anything about engineering or building cars, but it seems like building EVs is fundamentally different from building ICE vehicles. I find the douchey tech bro ethos annoying, but if it works, Ford should lean into it.

I will be curious to see what they come up with. I’m skeptical hearing about yet another implausibly cheap EV, but maybe?

Andy Individual
Andy Individual
48 minutes ago

I’m a little surprised that clay models are still being used. Digital design and simulation tools have gotten so powerful and provide much quicker iteration capabilities. Combined with virtual/augmented reality, it would seem like a much more effective approach.

Though, to be fair, companies I know who are using these tools for things like interior ergonomics studies are now turning out hideous interiors, so maybe I’m wrong…

I hope they find a way to eventually build a smaller vehicle as well using this platform.

Hoser68
Hoser68
42 minutes ago

It’s amazing how many times something that fits and looks good on a computer doesn’t. Even today.

You design two parts to bolt together and it all works on the computer and everyone is happy.

Then you get the actual parts and some irate mechanic shows up in your office and tells you that your blanking design doesn’t work. So, you go out and show him that the bolt slips right in and that he’s a moron.

Then he holds up a wrench and tells you to tighten it and grins as you realize what you missed.

Urban Runabout
Member
Urban Runabout
38 minutes ago
Reply to  Hoser68

Clay models don’t solve for that – because it’s all surfacing.

Highland Green Miata
Member
Highland Green Miata
34 minutes ago

There’s no substitute for seeing something at full scale in reality. Seeing something on a screen in 2D (or even 3D goggles) misses details that become obvious in reality. I think Adrian or The Bishop may have mentioned something in a previous article about how surfacing is hard to really visualise until you can see how “real” light interacts with it at scale.

Last edited 34 minutes ago by Highland Green Miata
Mrbrown89
Member
Mrbrown89
49 minutes ago

Hopefully they have a team that analyzes the cost of all of this, when engineering is left alone to do their magic, things get expensive. Chevy Volt as an example.

This is the first time I see a big OEM doing their own wiring instead of outsourcing the first batch of prototype parts. I guess the electrical architecture hasnt been completed. They could ask for our help in that matter 🙂

Tinctorium
Tinctorium
53 minutes ago

They can design the best EV truck in the world, but as soon as they have to sell it through their existing dealer network, this thing is DOA. Car dealers are some of the most regressive people in the country and most will do all but take a massive steaming shit in your hands if you come in looking for an EV, nevermind how apathetic they are towards the idea of selling normies an EV.

Jack Beckman
Member
Jack Beckman
55 minutes ago

“Sir Isaac decides”- yet they’re starting with a truck. So they are starting from scratch, including choosing to ignore the lesson of the F-150 and the other electric trucks.

I wish they’d put half this much effort into fixing the huge quality issues, but we all know that at Ford, Kwality is Job 1,067,984,521.

JDE
JDE
1 hour ago

I feel like the choice of Long Beach for this is a major double edged sword. while I see the advantage of this location if assuming the most accepting and potentially high volume sales oportunity is California, it has been proven time and time again that this state is not very ideal for low cost manufacturing or for quality is many cases. And for those in say chicago, and new york, where this might be appealing in volume, the shipment distance affects end user cost for sure.

Spopepro
Member
Spopepro
1 hour ago
Reply to  JDE

Yeah, this isn’t the factory. This is the design and development team. Certainly the final product will be made elsewhere.

But I will say that NUMMI, before the Union was cleared out, was perfectly capable of manufacturing at reasonable cost and high quality.

Last edited 1 hour ago by Spopepro
Urban Runabout
Member
Urban Runabout
29 minutes ago
Reply to  David Tracy

Indeed – The big Ford PAG+Mazda design studio was in Irvine for several years. As was Toyota’s CALTY, and others….
…thats where a big Cars and Coffee used to be up to about 11 or 12 years ago.

LTDScott
Member
LTDScott
13 minutes ago
Reply to  Urban Runabout

RIP Irvine Cars and Coffee.

Space
Space
1 hour ago

I for one hope they succeed, cheaper EV options are always good and it’s good to have a domestic manufacturer succeed.

Hoser68
Hoser68
41 minutes ago
Reply to  Space

So do I. However, I don’t trust Ford to not have more recalls than sales on this thing when it gets made.

Greg
Member
Greg
1 hour ago

Its like Slate doesn’t exist here. I have no clue what they have done to deserve this treatment. We all know Ford will do the price switcharoo ASAP like it always does with this stuff.

All this fancy pants offices and such doesn’t really scream “we are doing everything as cheap as possible” either.

I’ll wait and see, but not optimistic (surprise).

Greg
Member
Greg
1 hour ago
Reply to  David Tracy

I feel like its been pretty well ignored, and in this article it seems like it doesn’t even exist. Only Chinese and oversea ev’s are mentioned as a threat. I understand the Slate is a stripped down vehicle that is a non-starter for a lot of people. But it’s still there trying!

Last edited 1 hour ago by Greg
Highland Green Miata
Member
Highland Green Miata
27 minutes ago
Reply to  David Tracy

If Slate can pull off actually making the thing at scale, that platform can iterate in any direction they like. That’s the beauty of it. The challenge they have is they are an island producer without deep pockets and limited supply chain clout (unlike Ford).

Brandon Forbes
Brandon Forbes
45 minutes ago
Reply to  Greg

There hasn’t really been any Slate news in ages though. What is there to report on? They plan to unveil pricing next month, but setting a date to tell people the price isn’t really news worthy. Other than that they are nailing the social media game but again it’s not actual news, they just keep quietly moving forward, hopefully.

Matt Hardigree
Admin
Matt Hardigree
31 minutes ago
Reply to  Brandon Forbes

Yeah, I’m very excited to have some real, actual Slate news.

Brandon Forbes
Brandon Forbes
24 minutes ago
Reply to  Matt Hardigree

We all are impatiently waiting for that!

World24
World24
1 hour ago
Reply to  Greg

Oh, I’m not optimistic at all. That ‘thing’ looks smaller than a Maverick and will be more of a Toyota BB Open Deck then a truck.
Slate has the superior option, 100%. Will it sell? Probably not, but that’s what we deal with in our market. Say one thing, mean the other.

Thousand dollar car, ain't worth a darn
Member
Thousand dollar car, ain't worth a darn
53 minutes ago
Reply to  World24

I agree that the market for small, two door trucks with minimal features and a usable bed like the Slate is small and likely less profitable than what Ford is planning on delivering. However, I want the former, not the latter.

My guess is that if Slate delivers anything, there will only be a few made and we will end up in a situation similar to Fisker. So, I may end up buying two Slates…

Arch Duke Maxyenko
Member
Arch Duke Maxyenko
1 hour ago

I see the LiDAR hump on the roof, can they just make an EV without the autonomous driving shit? That would help keep costs down and eliminate parts as they say the want to do

Space
Space
1 hour ago

Maybe that’s what the AEB uses instead of mounting it in the bumper.
Would help with repairs and insurance costs.

Highland Green Miata
Member
Highland Green Miata
27 minutes ago
Reply to  Space

Also makes it somewhat harder to steal?

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