This 1975 GMC pickup brochure is full of gloriously color-saturated photos of people and pickup trucks existing in vivid monochrome voids, which may explain why the people don’t seem to be looking at the same thing. The original image lacks the big gaze-arrows, of course, but I thought we deserved to try and see just where the hell these people are looking.
The dude seems to have noticed something far on the horizon – if there is, in fact, a horizon out there in the scarlet wastes, while the nice lady is perhaps tracking some sort of ground-hugging mammal running around out there. It’s hard to tell.
One thing I can tell from this brochure is that GMC was as proud of their truck taillights as I feel they should be, since I wrote about them a couple weeks ago. Here, look, they devote a whole picture and blurb to them:
Lexan® lenses! Wooo-hoo-hoo, who were buying these trucks, kings?