Lucid Motors has been making some dramatic moves lately. The company scooped up major engineering talent in Cory Steuben, the now former President of Munro & Associates. But that’s not all, as Lucid’s Tesla Model S rival 2024 Lucid Air Pure RWD is also getting a steep price drop. Just earlier this year, the 410-mile range sedan was $89,050 including a strong $1,650 freight charge. Now? You can scoop one up for $77,400, making this dreamy luxury EV a bit more attainable.
The first of Lucid’s recent big moves is a new hire. On September 25, the now-former President of Munro & Associates, Cory Steuben, started his position as a Director at Lucid Motors. There, Steuben’s position will be “Assistant Chief Engineer, Midsize.” Steuben is an engineer bringing along an impressive resume, from Munro & Associates:
He spearheaded the impressive 112% year over year growth of the company in 2021. Cory successfully navigated the 2020 global pandemic by pivoting to new online dissemination methods and securing two $1.3M PPP loans to enable Munro’s continued operation. Cory created “Munro Live” with corresponding YouTube channel as a new revenue source and means to distribute 260 technical videos to 193 countries. In two years, the channel has logged 498 million impressions and 5.1 million hours of actual watch time while attracting 281,632 new subscribers, top 1% channel globally. Cory Steuben is one of Munro’s most experienced engineers that consistently received positive results with Tier 1 and OEM automotive companies. He has a proven track record conducting internal Product and Process Integration (PPIW) reviews, Digital Scroll Builds (DSB), Weight Benchmarking (WB), and Competitive Vehicle Analysis Reports (CVA). During the PPIW and DSB activities, Cory engages a multi-disciplined array of stakeholders throughout his clients’ organization. He builds trust amongst the product and process teams and delivers results by optimizing the design with diverse input from the stakeholder team.
Cory has conducted several high-profile technological investigations for OEMs. These investigations include high voltage electronics, vehicle architecture, powertrain integration, aerospace manufacturing, hybrid technologies, seat systems, electronic park brake systems, and many more. Cory engages in multiple speaking engagements per year as a technical expert in many automotive fields.
The firm goes on to say that Steuben has broad knowledge across several manufacturing disciplines. It will be fun to see what he can do for Lucid.
[Editor’s Note: I’ve known Cory for years. His manufacturing engineering knowledge is absolutely staggering. If I ran an engineering firm and he were available, he’d be my very first hire – he’s that sharp. Also, he’s just a cool dude. -DT]
Lucid’s Cheapest Car Yet
Earlier this year, Thomas wrote about how the Lucid Air Pure RWD was a legitimate challenger to the Tesla Model S and how Lucid did it with a cheaper price, too. This is a sleek EV sedan with 430 HP and 406 lb-ft torque pumped to the rear wheels through a single motor, good for an acceleration time to 60 mph in just 4.4 seconds. That’s Ford Mustang levels of acceleration, but you can bring your family along for the ride. The low-slung Lucid will then keep accelerating until you hit 140 mph.
Of course, the real juicy part about the Lucid is not its performance, but its range. You can drive this thing for 410 miles between charges, which is better than some ICE-powered vehicles. Lucid then says you can DC charge at up to 250 kW, adding 200 miles in just 15 minutes. The 2024 Lucid Air Pure RWD comes with a price sliced down to $77,400, now the company’s lowest entry point for a vehicle.
Unfortunately, Lucid isn’t the only one adjusting prices. While the Lucid was cheaper than the Dual Motor All-Wheel Drive Tesla Model S back in February, Tesla dropped the base price of that car to $74,990, slightly undercutting the new lower $77,400 price of the 2024 Lucid Air Pure RWD. The Tesla also edges out the Lucid on performance with a 3.1-second run to 60 mph and 670 HP from its dual motors.
Still, the Lucid edges out the Tesla on range, going 5 more miles to reach 410 miles. The EPA rates the 2024 Lucid Air Pure RWD even better, saying it can go 419 miles on a charge with 19-inch wheels. If you have more cash in your bank account, the $125,600 Lucid Air Grand Touring is still the king of the hill with an estimated range of 516 miles. The $149,600 Lucid Air Grand Touring Performance also isn’t too shabby with its 1,050 HP and 2.6-second sprint to 60 mph. That one will still do 446 miles on a charge, too.
Anyway, we’re here to talk about the much cheaper 2024 Lucid Air Pure RWD. Standard, you do lose out on some luxuries. Your basic color choices are white or black and you don’t get the snazzy glass roof, but a solid aluminum panel. A fun paint color is $800, down from $1,000 from earlier this year. Tossing in a second motor for $5,000 nets you AWD, 480 HP, and a 60 mph run in 3.8 seconds, but the same 410-mile range. The car also comes with 19-inch wheels and you could pay $1,750 to get 20-inch aero wheels, but those drop your range to 394 miles. I’d stick with the 19s.
Otherwise, your ride will still be pretty luxurious, but not as supple as it could be. Your interior will be faux leather unless you pipe up $3,000 for the real deal. If you want your seats to move 20 ways, cool your tuccus, and massage you, that’ll be $3,750. Surreal Sound Pro is a $2,900 option and Lucid’s more advanced driver assist system, DreamDrive Premium, is another $2,000. Honestly, I’d say skip the options list, except for maybe color, and enjoy a car that is already pretty luxurious in its base spec. You still get big screens and a driver assistance program and those seats, while not ventilated, are still heated!
Lucid has this to say about the price drop:
“The new Lucid Air Pure RWD has it all; style and technology, range and performance, space and practicality,” said Peter Rawlinson, CEO and CTO of Lucid. “I’m delighted that the most accessible Air surpasses the range of any other electric car from any other brand. With a starting price of $77,400, I believe that this new addition to the Lucid Air lineup is the car so many have been waiting for.”
Lucid says this price-slashed sedan is available right now. And while Lucid may have lost its price edge against Tesla, I think we can all agree that price drops from multiple brands are a good thing for us consumers.
(Images: Lucid Motors)
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