Assembling a brand new WWII Jeep from hundreds of individual parts was extremely difficult. It would have been one thing to purchase everything as a huge set, but as the purpose was to demonstrate the enormity of eBay Motors’s WWII Jeep parts selection, I decided to buy almost all the parts one-by-one. This led to a few challenges: 1. There were boxes; lots of boxes. 2. Figuring out how to organize (not lose) things was not easy and 3. This was very obviously not the most cost-effective way of building a WWII Jeep (but again, that wasn’t the point).
If you want a fully restored WWII Jeep, you can generally buy one for around $25,000. As anyone who has restored a car will tell you: If you want to save yourself the headache, just do that instead of restoring a car yourself. It will save you lots of time, and to be honest, it’ll likely be cheaper. In my case, that was especially true because of the way I built my Jeep: I ordered hundreds of parts, individually, meaning I didn’t get the volume-discount that you get anytime you purchase loads of parts all bolted together in the form of a complete vehicle (for example, if I had purchased this one from eBay).
Still, the prices of the individual components were great, so this could have been a lot pricier than it ended up being. At the same time, because I was in a rush, I did have to make some hasty purchases so I probably could have optimized a bit better. Anyway, let’s get into it, starting with the biggest expenses.
Parts That Cost Over $300
Here are the priciest individual purchases, starting with a bit of a luxury item that I didn’t need, but wanted — the brand new engine:
Brand New Engine Block: $6,309.53

The Body: $4,441.88

The Frame: $2,765 (I paid the seller an additional $376.44 — total: $3,141.44)

Complete Engine Overhaul Kit (With Manifolds, Camshaft, Oil Pan)

Combat Wheels:

The Spare Engine: $1,097.50

Reference Vehicle: $1500 (purchased from a local)

Crankshaft: 987.75

Axles/Transmission/Transfer Case: $658.50

Generator: $658.50

Full Wiring Harness: $649.95
Connecting Rods: $592.65
Cylinder Head: $538.31

Specialty Vehicle Registration Costs: $510

Roof Cross Bow Set: $469.11

Fuel Tank: $433.51

Tires: $498.45

Leaf Springs: $476.55

Driveshafts: $442.28

Assorted Hardware Kit: $395.11

Voltage Regulator: $347.08

Starter Motor: $329.25

Rear Seat Frame: $329.24

Distributor: $309.22

The total of all parts that cost over $300 comes to about $30,100. These higher-priced, large items represent the bulk of my expenses.
Parts That Cost Between $100 And $300
Parts between $100 and $300 represented the smallest category of the three arbitrary categories I created for this article. Here are some examples:
Clutch Kit: $243.21

Windshield Glass: $119.90

Muffler: $122.92

Brake Lines: $178.88

Oil Bath Air Cleaner: $214.01

Steering Shaft: $208.54

Steering Gearbox: $113.40:

Lots Of GL4 Gear Oil: $109

In total, parts between $100 and $300 made up only $7,300 of my vehicle’s total cost.
Sub $100 Parts
It’s the sub-$100 parts that make up the biggest volume of purchases, and as such, adding them up also comes out to about $10,100. Here are a few examples of some important sub-$100 parts. I’m not going to list their individual prices because there are just too many parts in this category (Note: The $10,100 figure includes fluids and small pieces of hardware/tools I had to pick up from local stores):





If you add up the cost of the more expensive parts ($30,100) with that of the $100 to $300 parts ($7,300), and add that to the cost of the cheaper parts ($10,100), you end up with a total of about $47,500. If you add in about $1,000 worth of miscellaneous tools and fasteners I had to buy (a conservative estimate), I end up at $48,500. Luckily, I managed to sell the reference Jeep and the spare engine for a total of $6,000, bringing the total for me to build and register this WWII Jeep to approximately:
$42,500
This is about the same price as a restored Slat Grille MB like this one, but it’s more than buying an average, fully restored WWII Jeep, largely because I bought loads of parts individually, shipped many of them individually, and — the biggest cost — I insisted on one major luxury: that brand new engine.
I could have easily just bought a used, running engine or had a motor rebuilt for much less than buying a fresh engine block, a fresh cylinder head, fresh manifolds, a fresh crankshaft, a fresh camshaft, etc.
If you factor in all the ancillaries, that new engine probably ended up costing me $7 grand, but if I’m honest: It was worth it. To me, the spirit of the build called for a brand new WWII Jeep, and a brand new frame and body weren’t enough for me to feel comfortable calling the whole Jeep brand new. Also, I just think a brand new 80 year-old engine design is cool.

So there you have it. If you want to assemble new WWII Jeep from scratch, and you want a fresh, new motor, a rebuilt transmission and transfer case, a new frame, a new body, new wheels, and pretty much new everything except axles and gearbox housings, it’ll cost you a little over $40 grand if you decided to buy most of the parts piecemeal (and if you make a few grand buying and selling a reference Jeep). That’s probably not the most efficient way of doing things, and you’ll probably spend more than that on labor associated with organizing the parts and actually building the Jeep, but hey, it’s character-building and the end-result is something in which you’ll feel enormous pride.









I’ve been accused of gatekeeping the word ‘enthusiast’, because I feel like people who go to the dealership and just get a credit check and sign some paperwork and walk out with a 392 Challenger or Supra or something, well…. they don’t know S about F. But like.. I don’t mean it in a negative way, it’s more aspirational to learn more and grow your skills.
I still feel that way. IMHO there are tiers of what being a car enthusiast means; they range from “I do my own basic maintenance” (low level) to “I pulled my engine and rebuilt it and put it back in and now the car drives again” (higher level), but the top tier, ultimate S-class variant of being a car enthusiast?
CREATING A CAR FROM SCRATCH. Kit cars, something like this, or building a street rod from garbage, creating a vehicle from previously NOTHING is just absolutely wild.
Congrats DT! You have reached automotive nirvana/full enlightenment with this build.
I hope to get there some day 🙂
Asking for a friend, what level would you call “I pulled my engine and rebuilt it and put it back in and now the car
drives againstill doesn’t run”?I know I’m late to the party, but I have an older, fatter friend with the same question.
That’s pretty close to what I expected. The little things that get you by surprise and just when you think you’re all set, nope, dammit, I one more and the minimum package is a quantity of ten. It’s rare that building something is cheaper than buying, even discounting labor, but that’s the worst reason to build something.
Still reading the article but wanted to comment upon seeing the order dates for the items in the “over $300” category how astonishing it was to see just how *recent* those order dates are.
So major kudos on accomplishing the Jeep build in such a short time.
The only item here that made my jaw drop was $1388 for combat wheels. A good set of steelies would have been fine IMO. Are they required for the tires?
If they are correct, they are 16×5.75 wheels. Can’t get that size from tire rack. Plus, if I’m not mistaken, they are two piece, split down the middle, making it easy to change a tire in the battlefield.
Ouch, I knew certain parts were expensive but didn’t expect it to be over $40k. Now it would be interesting to see a budget restomod build and how much that costs.
That is a great question. Restomods always seem to be pretty pricey. Say, if you wanted to do a small block or an LS. Maybe Freiberger or Fred has an opinion!
I was thinking more like Ecoboost or 4bt r2.8 or something fairly similar maybe a Mahindra or Kubota not a blueprint engine or anything fancy. I suppose one of those target 350 crates if they are still cheap. Just one of the cheapest possible builds.
Harbor Freight catalog!
Basically, probably more to eBay again. You can get a 45hp diesel for $4k. Could get similar thing out of a reefer for probably $200 though.
Earning what the grizzled geezers call a REAL engineering degree…
Priceless!
Great to know. Thanks for publishing this.
I still have a Manilla envelope full of receipts from 2000 – 2004 detailing the purchase, drive home to Wisconsin from Arizona, and resto-mod of my El Camino.
Looking forward to reading about how you’re planning on getting to Moab in 2027!
I would love to get that ZJ done, but I just don’t think I can. Who will sponsor it, and if it’s not sponsored, how do I justify taking the time away from work/family?
I do love that 5spd ZJ, though.
Jeep could sponsor it 🙂
With how Stellantis is doing their sponsorship will probably be a dusty Jeep sticker from 30 years ago that the stickiness has dried up and an expired coupon to a now closed Plymouth dealer.
And after the sponsorship they will want it back
Dedicate one night to it each week, for a 4 hour chunk. Plan the 4 hours while you’re pooping and looking at your phone.
We’ll all be looking forward to reading about any adventures you do next (wrenching and/or otherwise) Again, great work!
Actually, on that note… Who ends up with the Jeep now that it’s all done?
It’s the company’s Jeep, as it was company funds (made possible by our friends at eBay Motors) that paid for it.
Do I want it? Of course; I put my heart into it. But to be fair to the company, I’d have to pay its market value. Obviously, that isn’t anywhere near $42,500, especially since it still needs some work (gauges, lights, the correct fuel filter/fuel lines, etc.), but it’s likely more than my cheap arse is willing to spend.
For now, it remains a company vehicle, so consider that can kicked down the road.
“This year, one lucky new or renewing member will receive…”
If you can convince David to spill chow mein everywhere, you might get it for free 😉
“We’re excited to announce the winner of our New WWII Jeep giveaway!”
…
“…Tracy David, we’ve sent you an email!”
I mean, it’s still pretty cool that the Autopian gets to keep it!
Autopian Jeep level membership cost $45,000 lifetime membership.
I am hoping the company brings it out to events. Maybe Fred or Freiberger or Pewe or Chapelle might have a drive with it for content
I will happily drive that thing across the country. I’m not kidding. I’d love to do a Route 66 trip with it! Then we’ll have two Autopian cars at the Miss Mercedes Lair. (muahahahahaha)
Excellent!
Two’ Which one I´m missing? Take care.
She’s had the crosscab on hand for a while.
Is the jeep going to be the next pin? I have the Taxi, the Aztek, and the Murano. The Jeep would be a great addition.
Be honest, you would have built it with your own time and money given a chance. Only none of the parts would have been rust free
Er, it’s YOUR company dude. One of the nice things about owning a company is the “company car”. I know it’s not *exclusively* your company, the other founders should all get fun toys too.
You put more than enough blood (I assume, I sure can’t work on a car without shedding some), sweat, and tears into this thing to make it yours. Regardless of who wrote the checks.
I’m a square.
Well, as we all know, it is hip to be a square.
If it has hips, it’s more likely to be triangle-like
-Luey Huis
But you are OUR square, so that’s a good thing. 😉
Bring it to the next Autopian track day!
Buy spare jeep and engine at $2.6k, resell at $6k. You should do that all day.
I paid $400 to get it titled as well. So that was a $3000 gain. Worth it!
Thank you for breaking it down like this. Most people who take on project cars do not track every dollar spent so closely. If they did most people would realize that they probably spent 2-3 times as much as they think they did over the course of the years they work on it. I used to be guilty of looking the other way on my overall costs. For my recent build I have tracked every penny though and since I have had the luxury of time I have gotten deals on every part, either good deals on used through the internet marketplaces or in good yearly sales from larger companies.
After all you did I am still surprised this thing was mid $40k to build (I can’t count your subtraction of the other jeep and engine, sorry). I would have placed this in the low $30ks. Glad it seems to have worked out for you. If there is anyone to carry the torch of owning the first new WWII jeep in decades, it should be you David!
That’s precisely why I don’t track my car-related purchases. Well, that and laziness. The combined synergy is truly staggering.
I cant speak for all project car people, but I built my project for love, not money. Which is why I didn’t bother tracking the cost. I’m not concerned about what it costs or getting a “return on my investment”. The quality time spent and lessons learned is worth more than the money I know I’m losing. It’s a hobby, not an investment.
I completely agree! I have never once thought I would make a profit (or even come close) with any of my project cars. I am tracking mostly to keep an overall structured budget to my life as I now have to put money away into college funds and vacations. Before I had a family I largely just put all money extra money into cars and didn’t really plan much beyond that. So tracking the actual amount I spend on the car is critical for me to be able to have spare money for this hobby.
About 25 years ago, I owned and raced a Dodge neon in SCCA showroom stock road racing. At that time I was meticulously tracking my checking and savings accounts with Quicken software. I once told my wife that I had spent about $35k on the racecar and racing program up to that point. She immediately told me “don’t tell me anything like that ever again.” And I haven’t. My point being: this shit adds up faster than you think.
That pic of you hill climbing your Jeep is epic. Make a shirt. Hand building a car is an amazing feat and I know that isn’t the point but it is so worth pointing out.
That would be a great shirt
Thank you David.
I’ve done and seen enough projects to know that this is a realistic price for something like this. It sounds shocking because it seems like it shouldn’t be that expensive, but everything adds up QUICKLY. I’m actually shocked you didn’t exceed $50k when the dust settles.
There will be many outside of here that think “For $42,500 plus all that labor, David could have bought a brand new Wrangler that was much more capable, faster and had a better warranty.” Which is completely true, but completely missing the point.
We live in a world that all our hobbies seem to have to be monetarized. “If you can’t sell it on Etsy for a profit, you shouldn’t do it.” I call BS
David made his own jeep with tons of sleepless nights and busted knuckles and, if he is like me, about 5 pirate ships worth of cuss words. Oh and for a LOT more money than it would have cost to go to a dealership and just picked out the red one.
AND he’s thrilled with it. Which is the ultimate point.
He could have built something and stuck an LS in it too, but as you say, that wasn’t the point.
No matter what, you aren’t going to make money on a project.
During WW1, Winston Churchill was blamed for a military disaster and went into what he called “his wilderness years”. He wrote books to make money, did book tours in the US to push book sales and stressed out like crazy (he very likely had some PTSD from being involved in combat multiple times)
In this time, he befriended an artist and took lessons on how to paint. Whenever Winston was stressed, he painted. There are paintings of his of places where he was during WW2 during critical conferences when he was stressed out over deciding how to win WW2 and debating with Allies on the best path forward. Even very late in life, he would find a quiet place and “dabble” with painting.
During his life, Winston didn’t make money on his paintings. These were just there to entertain himself and allow him to de-stress. E.g. a PROPER Hobby.
Car projects are like Churchill’s paintings. Just a thing you do to destress.
Now, maybe in the future, when David saves the world and gets his mug put on Mt. Rushmore, this Jeep he built will be worth a lot more than he paid for the parts, just like Churchill’s paintings are selling for $100k+ today.
However, even if this doesn’t happen, this doesn’t mean that David got value from this project, just like Winston did from his paintings.
People pay thousands every year to travel on holiday, and all they’re left with is memories and photos. Doing what you enjoy doesn’t need to result in a (monetary) profit.
Yeah, I was also shocked it didn’t cost way more. Yup, anyone can just go buy something, but that’s the easy way and not the path less traveled. DT and those who do projects this earned it and can say that they accomplished it. Plus they are just a little different at the end of it in a good way since they learned through the experience and can now tell the story. I give huge kudos to DT and those who can do this. I’ve never done anything close to this but want to eventually. At the moment, I admit that I would be one to just buy an awesome classic that’s mostly done or halfway done and fix it up which still wouldn’t be the same as this but that’s ok too, it doesn’t have to be a comparison, ha ha (that’s what most of us do anyway is find whatever we like for sale and depending on whatever condition, just go for it and invest in it because we love it and want to have a fun awesome vehicle at the end of it)
About the price of a side by side- okay a bit more but way cooler
Any estimate of the labor hours it took?
Infinity.
Good answer. Based on the vids, it was a large number, like a Ridler build, but more off-roady
All of them!
Would love to see it at the autocross track and skidpad at Limerock next year!
Is a WW2 Jeep slower than a 2CV? (Or even a Nash Metropolitan?) There’s only one way to find out: autocross them with large clocks in the back!
Did you write an article about the Specialty Vehicle Registration process?
He’s mentioned it’s coming.
That was more than I thought it would be. It’s certainly more than I would be willing to throw at the project.
At least at the end of it all you have a working Jeep, so that’s something. And unlike a lot of modern cars, this one you are intimately familiar with and can get to all the working bits. In the absence of a factory manual, being the guy that put that fastener there, that installed each piece, you’re a lot less daunted by any issues that may crop up.
Probably can get a factory/army build and repair manual
Nice gain on the sale of the spare engine and the reference jeep. You should only subtract out the $2,600 cost though (or more appropriately, never add it in), because that’s what the project actually cost. Treat the purchase and sale of the spare engine and reference jeep as a separate transaction.
I actually expected this to be much more expensive.
Here’s something I find amusing (and have experienced many times): the seemingly canyon-like divide between parts prices and any discernible sense of order.
In November, for the princely sum of $658.50 you purchased four axles, a transmission, and a transfer case.
Four months later, for the same regent-adjacent $658.50 you purchased… a 6-volt generator. 😀
It’s a funny old world.
The axles were used and a random pick from a guy’s pile of parts, that then had to be rebuild at much time and expense. They were basically just a core.
$42k is a bit higher than I expected, I thought it would be a lot closer to $30k.
So David, how much of the costs were covered by eBay Motors?
Seems to be an important question left out of this post.
Realistically I agree with your assessment, if you are unwilling to invest the time or your skills arent up to snuff and you dont want a project, buy the best restored one you can afford
My initial estimate when putting together the partnership was $43,905.
The rules are closest to the actual retail price without going over. I would have been the chucklehead bidding $1.
…. which you said covered the cost of one of your writers for a year…… which confirms there is no money in writing for a automotive website.
I would guess the cost of the project has nothing to do with the partner support. I could be wrong, but $45k isn’t an aspirational salary.
I would guess they asked David how much it would cost to build the Jeep, he gave them a number, and they wrote a check.
No it isn’t aspirational. The median individual yearly income in 2025 was $62,088 in just wages.
David said the partnership will cover the cost of one of us (writers) for a year. The $43,905 estimate is the portion of the partnership that covers the cost of the Jeep build.
While I cannot speak for the others, I think David, Jason, and Beau pay me well. They always make sure I’m taken care of and have whatever runway I need, too. I won’t say the exact dollar amount, but we’ll just say it’s more than twice what I made punching out SQL and Java lines for a large-ish corporation in a Chicago suburb…
That is good to hear. Happy to be wrong on this one.
Maybe David even got paid a bit to wrench!
Incorrect. I said the profit we’d make from the partnership would pay for a writer. In order to ensure that this project would be worthwhile for us, I had to first understand how much we’d be spending on the vehicle itself.
You haven’t been paying attention. New cars now are promoted to be $30k but by the time you are done it’s $45k. A true modern Jeep
(Sadly?) I have been paying attention. The continued decline of the established now ‘big 2’ over the past 30 years has been alarming. Part of their decline to me has been their highly reluctant acceptance of the ‘ladder’ new vehicles strategy, i.e. you make quality low cost models availabe which leads to brand loyalty and of course have higher cost models people can move up to as their income increases…
That strategy seems to still work well for Toyota, Honda and Kia/Hyundai but has been largely abandoned by GM and Ford
You are correct on Ford but not Chevy:
$21,700 –Trax
$23,300 – Trailblazer
$28,800 – Equnox
$34,300 – Blazer
$40,800 – Traverse
$60,700 – Tahoe
The Trax dominated the entry level segment because it was and is a good vehicle at a great price. It also gives people things they want in the base model like a large touchscreen and wireless carplay combined with the most rear legroom in the class
GM has been using GM Korea with great effect – something that Ford does not have. Right now Ford is loudly proclaiming its US centric manufacturing footprint but that is a disadvantage in normal times. Ford has flat out said they can’t make money on a US built small vehicle. $70 an hour labor means you can’t compete for entry level buyers.
Wow thank you Jason, I’m happy to be wrong in the case of GM having 2 models priced below $30k in USD market. I didn’t know the Trax and the Trailblazer purchase price was that (relatively speaking) affordable.
I had read due to materially significant automation increases in the past 20 years, labor costs make up less than 20% of the total cost of a new vehicle. That said, every bit helps, so as much sub assemblies that can be produced in a lower cost country the better, as long as it is low enough to get around significant import taxes
Labor costs are less than 20% of the cost of a vehicle but the typical automaker also only makes on average 5% profit so every expense is scrutinized.
Foreign automakers still pay a very generous $50 per hour and the $20 an hour difference allows them to assemble some lower cost vehicles in the USA.
Right now tariffs on parts are the same or higher than full assembled vehicle depending on country of origin. We also have a 50% tariff on aluminum, steel, and copper – which pushed prices for even US sourced metals up because is raises the commodity price. So moving final assembly to the USA is not a sure way to save money.
Are there cheaper vehicular options? Yes! Is this worth it, anyway? Yes! This isn’t building a car so much as building a piece of history and if that’s a passion project, well, it’s hard to put a price on that.
I saw “Roof Cross Bow Set” and got excited for a second.
It is a military vehicle after all…
Hope this Ebay partnership gave the results that you were hoping for THE AUTOPIAN, I wouldn’t have minded seeing a little more advertising as long as it guaranteed more Autopian in the future.
+1. Like everyone, I claim to be impervious to advertising but in fact I totally fall for endorsements from people I respect, especially when they’re frank about it. Like, how did I end up spending $300 at Candylab Toys? Dunno, but Autopian’s plug guided me there and, sure enough, class is class. I had never really thought of Ebay as, like, people. Or people who might be into cars. This story is getting me to think maybe it’s not just some soulless app. If Autopian posted some more articles about cool stuff that some Ebay vendors or channels are into, I’d read them in a different light. The internet is flooded in stories culled from Bring a Trailer after all, and we know it’s not entirely altruistic (ahem, Hagerty… who I also love.) It’s sharing a common interest, even if money is involved. A website’s gotta eat after all.
If Ebay is watching, I did spend a time perusing Ebay Motors after reading the article. Used to do it all the time but honestly forgot about them for a bit.
I just went there again this evening looking for Fiat 124 parts. Wouldn’t have thought about them without these articles.
Your 2026 Willys MB still snuck under the MSRP of a 2-door 2026 Jeep Wrangler Willys Edition. In fact, the only cheaper Wranglers are the Sport and Sport S. So in 2026 terms, still a pretty Cheap Jeep.
Just wow.
But the total shipping cost of the parts was higher than the factory Jeep’s destination charge.
So cool to be reading this. Also I have noticed that people often value their labor at $0/hr. As an old I would rather pay someone else to do something if they can do it faster as I actually value my labor.
What a cool project. When I was younger I wanted to do this with a CJ-7 or 8 when I was seeing all the cool frames and body kits in the 4 wheel drive magazines in the 1990s.
Man watching you climb those hills without a roll cage freaks me out. Awesome project though, i had no idea they made new motors for these.
Right. That would not even be allowed at some off road parks. I got booted years ago from one for not having a roll bar in my commando with a metal roof.
One of the things I love most about many of my outdoor sports is that there isn’t someone out there saying “you can’t do this” or “you’re not ready.” The wonderful thing about BLM and USDA NF lands is that you’re on your own to know what to do, and suffer the consequences if you don’t.
Well… until too many people suffer consequences and stuff gets shut down, but that’s probably another story for another day…
True story
I’m glad. If they required a roll cage, this Jeep’s usefulness would be thoroughly compromised.
Fred and Dave have done a lot of fun YT events and it looks like a lot of flat fenders aren’t equipped with bars or cages
Well said, Sadly too many people do not stay on the trail and trash the places until they get closed.
In many spots I’m under the impression if you need to be rescued and it turns out you were negligent in how you got into that position, you get the bill for the rescuing. So that is one way to deal with people who suffer consequences and not result in getting shut down.
Mostly a Europe and some national parks thing. But in the USA a *vast* majority of search and rescue is volunteer and non profit so charging for expenses is not so much a thing.
The medical aftermath tho…