The entry-level supercar market is in a weird spot right now. Some contenders are nigh-on as potent as their bigger brothers, some are chasing lap times, some are chasing presence, and one in particular is allegedly set to go away. As Automotive News reports, McLaren “is expected to discontinue the Artura — the ultraluxury brand’s first plug-in hybrid — in 2028,” and a V8 hybrid SUV could pick up some of the slack.
When the Artura was unveiled in early 2021, it certainly seemed ambitious. Not only is it McLaren’s first volume plug-in hybrid model, but it also features a 120-degree V6 that’s a wholehearted departure from 90-degree V8s that built the brand’s modern road car lineup. The chassis was new, the gearbox was new and simplified as electric assistance eliminated the need for reverse gear – this entry-level supercar was a big deal for McLaren. It was claimed to only weigh 194 pounds more than the 570S it replaced, yet offered 11 miles of electric range. However, with a technological shift this big, delays and teething problems probably should’ve been expected.
Normally, less than a year passes between the public reveal of a production car and the first media drives. McLaren needed roughly 18 months for the Artura to finish baking, but it seems like it was still pulled out of the oven too early. As Autocar wrote in June of 2025:
Back in 2022, the example yours truly was driving on the press launch at the Ascari circuit fell victim to a pretty serious “thermal incident”. There were, in fact, two of these ‘incidents’ on the launch that week. One of them, arguably the result of human procedural error and bad luck (new fuel hoses that hadn’t been torqued to the correct tightness), resulted in quite a large fire. My car’s spot of bother – lots of smoke, a dash full of warning lights, a knackered cooling system and an immobile car at turn 16 but no flames – was actually more serious in the longer term because it resulted from a genuine design flaw: an intercooler whose internal structures had, in a sense, been laid out backwards.
This was not a particularly confidence-inspiring launch, and subsequent quality work really affected McLaren’s ability to pull off a smooth market launch. Snags like a production pause, multiple recalls due to leaky fuel pipes, reports of early software glitches, and McLaren’s own financial difficulties took much of the sheen off the Artura. By the time everything was sorted, the competition had more than caught up.

Today, the Artura sits in a unique spot between the more practical Porsche 911 Turbo S and much more potent hybrid supercars from Ferrari and Lamborghini. A combined output of 690 horsepower is plenty, but the V6 baby Ferrari features a combined output of 819 horsepower, and the Lamborghini Temerario makes 907 combined horsepower. Does this make an enormous difference in the real world? Not when you’re stuck in traffic, but supercars are often more about bragging rights than anything else.

However, don’t think that the Artura is getting canned early. Six-ish years of production would indeed be a full model cycle by industry standards, about the same lifespan as the old 570S. So what’s the next move for broader appeal beyond entry-level supercars? According to Automotive News, “a V-8-powered hybrid SUV.” Will a McLaren SUV work to attract buyers looking for a daily driver or just a wealth flex? That’s hard to say. The high-end SUV market is already fairly saturated, and buyers shopping for this sort of vehicle have a different set of expectations to those of supercar buyers. A small servicing network is fine for a toy but annoying for a daily driver, for instance.

Regardless, it sounds like something more exciting might be on the horizon. In addition to the rumored SUV, Automotive News reports, “A new midengine model, code-named P34, is expected to become McLaren’s entry offering after the 2027 model year.” Return of the Macca, indeed.
Top graphic image: McLaren






On a possibly related note, I live in an area with a lot of McLarens. I am yet to see a single Artura on the road. I’ve literally seen more Sennas on the road. Between used McLarens and the GT, not shocked most are choosing other options.
And here I was, hoping the next McLaren would be a minivan…
Sigh.
The first supercar maker to offer a minivan will enjoy a tremendous first-mover advantage.
There is a McLaren dealer about 30 miles away, so I expect to see their awful suv shortly after it comes out.
God Damit!!! I’m maybe 1-2 centuries away from being able to afford one.
Wait, didn’t they already make an SUV? Oh yeah, that was Lotus and it was electric. Never mind. Whatever. I eagerly await puking my coffee up a bit when I learn Morgan’s going rearrange production to make a three-row crossover.
My friends owned McLaren’s and we got invited to drive the Artura when it launched. Its a cool daily, but its not as exotic as you’d want in terms of noise. At that point, just get an i8 for $50k.
Their network is probably still more expansive that a lot of peoples health insurance coverage. So there’s that.
You’re not supposed to daily-drive the human body, obviously.
This is the worst trade in the history of worst trades.
Wealthy soccer-moms are rejoycing!!!
“entry-level supercar market”
For the up-and-coming multimillionare that’s not yet a centimillionare.
That means the ones starting around $300k instead of $600k
Seriously… to paraphrase Chandler Bing, could this headline be any more clickbait-y? If you do the math, it’s good news.
As the author correctly observes, “A new midengine model, code-named P34, is expected to become McLaren’s entry offering after the 2027 model year.”
As that same link notes, P34 is expected to be a mid-engine, twin-turbo 810 V6 hybrid.
So let’s review the math:
Subtract one mid-engine 690hp V6 plug-in hybrid
Add one mid-engine 810hp V6 hybrid
Add one Urus-killing SUV
That sounds like a win-win for wealthy auto enthusiasts and McLaren investors…
Bit of a bummer, I always liked the way these looked and thought they were an impressive engineering feat…and ultra luxury SUVs are all the same in addition basically a microcosm of everything that’s wrong with our society.
Yeah. I can’t really blame small companies for grabbing the luxury SUV cash when it’s right there, but I sure hate the market for them.
True. For my daily drivers I prefer no servicing network whatsoever.
You are a *very* special edge case, mind.
That doesn’t mean I’m doing it wrong. It only means I’m probably doing it wrong.
Maybe if McLaren had a few more F1 wins this year….
….and fewer Cars and Coffee deaths this week.
https://www.roadandtrack.com/news/a73720827/james-wehr-south-oc-cars-and-coffee-killed-irvine-mclaren-720s-crash/
That accident did not take place at or near a cars and coffee. James Wehr was a co-founder of Orange County Cars and Coffee.
I realize that – but did you read how it happened?
C&C shenanigans by a C&C person despite the lack of a C&C event.
While on a date with a woman who was not his wife.
Yeah, it’s awful all around.
Well McLaren just lost my business. I was about to buy another supercar, too.
But think of the wealthy soccer moms!!!
I, too, had a “thermal incident” last night after Punjabi food.
Taste so good on the way in. Burns so bad on the way out.
I’m hate high end SUVs. They’re ugly, brash, mostly useless in the real world and depreciate like a used condom. Compare the resale value of a Cayenne to a 911 or a Macan to a Cayman.
Expect to see the McLaren SUVs in the car lot at the local private elementary school being driven by nannies who would probably be happier and safer in an Explorer.
If you aren’t buying them, who cares if they depreciate like a rock? Everyone wastes money on something. If some rich dumb people want to blow a ton of money on an expensive bauble, then lets separate them from their money.
A V8 Hybrid SUV with the McLaren interconnected suspension will be fast, ride amazing, handle well and will be a sales flop, because their main market of the middle east ain’t doing so well.
Instead McLaren should build a non-hybrid, small turbo-6 sportscar with a manual priced under $200k and it would probably be their best selling car of all time.