I can’t help but get the sense that many enthusiasts don’t care about new Ferraris. They can make eleventy million horsepower and have laser beams for windscreen wipers and it still won’t matter. They’re too generic, too unobtanium, no longer objects of desire or even interest. The Ferrari Luce, on the other hand, is interesting. Not just because it’s electric, but because it’s an absolute freak. Welcome to the weirdest Ferrari since the Mondial, and possibly the weirdest Italian car since the Fiat Multipla.
Right, let’s get the specs out of the way first because they somehow aren’t the most interesting thing about the Luce. This EV has four motors kicking out a combined 1,035 horsepower, but don’t think they’re all identical. The front two motors combined can only generate 282 horsepower, which means the two rear motors are responsible for 835 ponies. That should make things lively in more ways than a claimed zero-to-62 mph in 2.5 seconds. A good clip behind the Lucid Air Sapphire and Porsche Taycan Turbo GT, but still seriously rapid. Speaking of pace, Ferrari claims zero-to-124 MPH in 6.8 seconds and a top speed of 193 MPH. What’s the curb weight, you ask? Well, it’s a claimed 4,982 pounds. Luce is Italian for ‘light’, but not that kind of light.
Feeding those motors is the responsibility of a 122 kWh battery pack, although that’s gross rather than net capacity, and don’t expect that gargantuan figure to result in serious range. Ferrari claims 330 miles on the WLTP cycle, about on par with a 2022 Kia EV6 long-range RWD which was rated at 310 miles on the EPA cycle. Expect a final figure around that ballpark for the Luce. In another weird similarity to the aforementioned Kia, the Luce also features an 800-volt architecture, except the Ferrari’s good to actually max out 350 kW DC fast chargers.

As you’d probably expect with something weighing nigh-on 5,000 pounds, Ferrari’s pulled out all the stops to make it go ’round corners. We’re talking active electrohydraulic suspension, four-motor torque vectoring, rear-wheel-steering with up to 2.15 degrees of angle, 265-section front and 315-section rear tires, and the latest version of Ferrari’s dynamics management software. Want to slow down? In addition to up to 500 kW of regenerative braking, the Luce sports 15.4-inch carbon ceramic discs up front and 14.6-inch units out back.

So then, what about engagement? While simulated V12 F1 car soundtracks would be neat, Ferrari’s gone in the complete opposite direction. Instead, the Luce processes actual sound from the rear drive motors, with various profiles and intensity depending on the drive mode. At the same time, paddle shifters aren’t just there for regenerative braking, the right paddle can adjust available torque, giving a kick in the backside with each pull. And we haven’t even reached the interesting part yet.

Designed by Apple veteran Jony Ive and “trustworthy and honest” public toilet designer Marc Newson, the Ferrari Luce is the first car from Maranello to carry the silhouette of a Magic Mouse. It has a dash-to-axle ratio of no, an enormous sweeping roofline, and a serious amount of wedge to the belt line. It’s certainly not objectively beautiful, but it’s also not immediately repulsive in the same way the new Mercedes-AMG GT 4-Door Coupe is. Electrification has allowed for all sorts of new shapes of cars. This is one of them.

You can really tell the Luce’s roots lie in tech design rather than automotive design because there’s just so little typical Ferrari DNA here. While surface tension and thick black trim tries to take some weight out of the bottoms of the doors, there’s still an enormous amount of unbroken metal down each flank. Huge black bezels around vents on the front doors make the Luce look stubbier than its 197.87-inch length suggests. The down-the-road graphic is virtually impossible to anthropomorphize, the rear end treatment looks like it’s nesting an entire other car within it, and this is all only at a macro level.

Zoom in on the Luce and you start to notice some outrageous details. While the rear coach doors are precedented by the Purosangue SUV, they barely scratch the surface of the oddities dotted about the exterior. Each windscreen wiper’s resting position is completely vertical, like two Tesla Cybertrucks welded together longitudinally. This is because the Luce has no conventional wiper cowl, and each wiper arm simply sprouts out of an enormous windscreen with a big frit band to meet a giant recessed black hood insert.

Around back, a band of tinted plastic hides four circular inner elements, melding a touch of F355 Berlinetta with a touch of facelift Jaguar XJS. Oh, and while you’d expect the Luce to feature a lineup of wheels all more visually complicated than webs woven by spiders on LSD, you can tick an option box for the cleanest set of five-spoke alloys from Ferrari in decades.

If that isn’t enough visual whiplash for you, just take a look at the interior of the Luce. If you were expecting the dashboard to be a holodeck, you’d be mistaken. Instead, you get loads of leather and aluminum, real buttons and toggle switches, and an uncharacteristically pretty steering wheel reminiscent of the classics. Granted, this shouldn’t be much of a surprise. Metallic finishes are a hallmark of Ive’s Apple tenure, and elements on the OLED infotainment screen and digital instrument cluster bristle with his influence.

Add it all up and the Ferrari Luce is an extremely Marmite proposition. It doesn’t evoke emotion, it evokes a skeptical sort of studiousness, something you don’t normally get from something with a Prancing Horse on the front. At the same time, a €550,000 electric Ferrari was always going to have a buyer pool the size of a shot glass, so why not get bizarre with it? Some might call it a crime, but when the 849 Testarossa looks the way it does and a Ferrari SUV is something you can actually buy, any connotations of sacredness died a long time ago. As long as every future Ferrari doesn’t look like the Luce, I’m okay with it. At least it’ll make the 2075 Pebble Beach lawn more interesting.
Top graphic credit: Ferrari









If you covered up the badges on this and showed it to my parents, “Ferrari” would be their last guess. Tesla would probably be their first, but I think if you told most people it’s from whatever mainstream brand you care to pick, they’d believe you.
It’s not ugly, but it’s shockingly generic and forgettable.
I’m sure this joke has been made numerous times all over the internet and likely in the 185 other comments here that I haven’t read yet, but my first guess without badges would be Fisher Price.
This is a toy. It looks plastic and fake and completely unserious for something coming out of Maranello.
For such a weirdo car website I expected more mixed reviews in the comments. This looks like the YouTube comments section.
I hereby declare: I love this thing. That interior looks good in photos but in video it looks amazing. The exterior is… quirky… but I dig it. Ferraris are so boring and insectoid these days, at least this one is clean and simple. It doesn’t have a v12, it shouldn’t pretend to.
For me, it’s all ass and no hips. I love love love me some flared fenders, a wide track, and part of that comes from contrast – a waist, to extend the metaphor. But it starts picking up visual weight from the A-pillar and doesn’t let up all the way to the trunk lid, in particular in a way that looks very blobby, very playmobil. It looks like it has a giant scar across its nose, and like it’s made out piano black plastic that will be trashed the instant it’s exposed to air outside the paint booth.
I definitely think it would be charmingly weird and refreshingly different at 1/10 the price. At 1/20th, I’d be preordering.
If I had half a mil to spend I’d be looking at real estate.
I think as a generic car offering, there are interesting elements here – particularly in the interior. Offered by a more mainstream brand, it could be palatable.
As a Ferrari? No, this doesn’t work.
Jesus that thing is ugly.
And I though Ferrari lost it after the Pininfarina split.
Temu Ford Maverick front clip.
I can just imagine the smug grins on the faces of the Italian designers that got snubbed so a celebrity tech designer could design an overpriced PlayMobile-simple looking appliance. Jony’s calling card has always been visual simplicity and here you have it! Ivy designing for Ferrari is like Escher designing the new Pet Rock or Dali designing future ICBMs. Sure, they are well-known visualists and it sounds like a cool idea but this isn’t their forte and there are much much better ways to waste your money, reputation, and the tremendous design talent that you already have available to you.
TBF, their regular designers are also terrible.
The fastest depreciating Ferrari since I had hair.
Nice!
Why does it’s mouth look like it was slit open w/ a razor?
I’ll take an awesome classic Testarossa instead…
Prob should’ve started this with “public toilet designer”
I see the wipers are in the surrender position.
The taillights make it look like a no-name EV with a Ferrari up its butt.
Oh no, is this the BMW i8 with a 911 in its butt all over again?
All I know is that butt stuff is happening because the designer clearly had his head up his ass.
Or just an upbadged non-name.
And I thought Ferrari couldn’t get any worse in their design and that is tough act to follow
They are completely and utterly lost without Pininfarina
And unfortunately some TicKy Tocky person or rap superczar will use it in all the videos and feeds they make.
*gasps in Ferrari* Neanche per sogno!! This is a Ferrari!! Only the very wealthiest with exceptional taste and style are allowed to purchase this! How dare you associate it with tacky conspicuous consumption!
I’m intrigued by the interior, but aside from the badging this looks like it could have been built by anyone. I guess it’s good for Ferrari that I’m categorically not the target market.
Worse than “anyone,” it looks like a BYD product.
Worse than that. Some BYD products, such as the Seal, arguably are far more attractive than… This. The Seal at least evokes more of an emotional response.
I think BYD are probably a bit ahead of this in terms of styling – if you remove the random black bits it’s incredibly anonymous, which probably explains why the press shots only feature cars with relatively pale colours.
But like I said, I’m not someone who would drop $5k on a car let alone $500k, so I’m not who they have to impress.
Aside from the looks, it’s almost impressive that they managed to make it heavier than a Model S Plaid, a full-size sedan with early-2010s EV engineering and similar output. Yeesh
Ferrari is notorious for quoting car weights without fluids etc. to make them seem lighter than they are in driving setup. How much is this really going to weigh once all the electrons are loaded on board???
It looks…… boring.
Ferrari’s ‘i3 moment’?
Is this the Temu Hot Wheels version of it where the images they used for the model were all stretched out of proportion?
After all this talk and bullshit about Jony Ives this, design that, they deserve to be thoroughly excoriated for this exterior excrement.
It will probably cost as much, if not more than a Lucid Air Sapphire and the Sapphire will leave it for dead on speed, range and design.
This thing will list for about €550,000, about $600,000. A Lucid Air Sapphire is about $250k. You would have enough left over to buy a REAL Ferrari.
Far out. A 12Cilindri starts at $470k and is a real, V12 Ferrari.
If you need your Fiat to have four doors for some reason the PureSandwich is right there too.
Ferrari by Swatch.
You’ll see the queues around the dealerships in notime.
I kinda love it. Marc Newson has finally got his Ford 021C
Ferrari has been known to threaten legal action against people for modifying the badging / trademarks on their cars.
I hear that they’re going to take any Luce owner to court who keeps the Ferrari name and emblem on the car.
Wrong light, dude. That ^^^ is light as in illumination, as in Lucifer the “light bringer”.
So the next one will be the featherweight?
There are enough Super Leggera this-and-that, car people should already know what the Italian is for the opposite of heavy.
I’m pretty this “light” refers to the customer’s wallet, not illumination…. Or weight *ahem*.
https://www.youtube.com/watch?v=vM0GB5EJlr8
Tom Waits, Hell Broke Luce
I don’t hate a weird Ferrari. I would happily rock an FF, for example. But this… this… looks like a damn Waymo or something. It doesn’t belong on the lawn at Pebble, it belongs in the middle of an intersection in Austin holding up emergency vehicles trying to get to the pedestrian it just ran over. It’s not sexy, it’s not pretty… hell, it’s not even as quick as several EVs that are prettier and (much) cheaper! The interior looks nice, but the overall effect is more “high trim level pickup” than “half-million dollar halo car”. And those wipers? Is that the best that they can do? “Meh, fuck it. Nobody will notice if we stick them there, right?” I’m sure that there were very rational reasons for all the choices that went into this thing. But desire isn’t rational. And if a Ferrari should be anything, it should be desirable. This might be a great “mobility device”. It’s a lousy Ferrari.
Wow! Nailed it. It really is like a weird mixture of the form of an i-Pace, with the idea of a Lucid Air, however both of those are rather handsome vehicles in their own right, particularly the Lucid. This is just… baffling. Please let me have a 14 year old Model S, which always looks good, over this.
i-Pace is better proportioned and sculpted IMO, though it’s still too quirky for most people
Nailed it-just feels so weirdly generic. Also what a stupid shape like have the guts to make some truly ugly cash grab SUV weird or give us something sleek and beautiful instead of this crappy high ride sedan. I get that Ferrari has arguably been in a bit of styling slump but not sure how something that looks like it came from Pixar is their way forward.
Wow nothing quite spells desire like… this?
I wonder how much of this comes from the aborted Apple car. I like that it’s so revolutionary, if not beautiful.
That is one homely vehicle.