I can’t help but get the sense that many enthusiasts don’t care about new Ferraris. They can make eleventy million horsepower and have laser beams for windscreen wipers and it still won’t matter. They’re too generic, too unobtanium, no longer objects of desire or even interest. The Ferrari Luce, on the other hand, is interesting. Not just because it’s electric, but because it’s an absolute freak. Welcome to the weirdest Ferrari since the Mondial, and possibly the weirdest Italian car since the Fiat Multipla.
Right, let’s get the specs out of the way first because they somehow aren’t the most interesting thing about the Luce. This EV has four motors kicking out a combined 1,035 horsepower, but don’t think they’re all identical. The front two motors combined can only generate 282 horsepower, which means the two rear motors are responsible for 835 ponies. That should make things lively in more ways than a claimed zero-to-62 mph in 2.5 seconds. A good clip behind the Lucid Air Sapphire and Porsche Taycan Turbo GT, but still seriously rapid. Speaking of pace, Ferrari claims zero-to-124 MPH in 6.8 seconds and a top speed of 193 MPH. What’s the curb weight, you ask? Well, it’s a claimed 4,982 pounds. Luce is Italian for ‘light’, but not that kind of light.
Feeding those motors is the responsibility of a 122 kWh battery pack, although that’s gross rather than net capacity, and don’t expect that gargantuan figure to result in serious range. Ferrari claims 330 miles on the WLTP cycle, about on par with a 2022 Kia EV6 long-range RWD which was rated at 310 miles on the EPA cycle. Expect a final figure around that ballpark for the Luce. In another weird similarity to the aforementioned Kia, the Luce also features an 800-volt architecture, except the Ferrari’s good to actually max out 350 kW DC fast chargers.

As you’d probably expect with something weighing nigh-on 5,000 pounds, Ferrari’s pulled out all the stops to make it go ’round corners. We’re talking active electrohydraulic suspension, four-motor torque vectoring, rear-wheel-steering with up to 2.15 degrees of angle, 265-section front and 315-section rear tires, and the latest version of Ferrari’s dynamics management software. Want to slow down? In addition to up to 500 kW of regenerative braking, the Luce sports 15.4-inch carbon ceramic discs up front and 14.6-inch units out back.

So then, what about engagement? While simulated V12 F1 car soundtracks would be neat, Ferrari’s gone in the complete opposite direction. Instead, the Luce processes actual sound from the rear drive motors, with various profiles and intensity depending on the drive mode. At the same time, paddle shifters aren’t just there for regenerative braking, the right paddle can adjust available torque, giving a kick in the backside with each pull. And we haven’t even reached the interesting part yet.

Designed by Apple veteran Jony Ive and “trustworthy and honest” public toilet designer Marc Newson, the Ferrari Luce is the first car from Maranello to carry the silhouette of a Magic Mouse. It has a dash-to-axle ratio of no, an enormous sweeping roofline, and a serious amount of wedge to the belt line. It’s certainly not objectively beautiful, but it’s also not immediately repulsive in the same way the new Mercedes-AMG GT 4-Door Coupe is. Electrification has allowed for all sorts of new shapes of cars. This is one of them.

You can really tell the Luce’s roots lie in tech design rather than automotive design because there’s just so little typical Ferrari DNA here. While surface tension and thick black trim tries to take some weight out of the bottoms of the doors, there’s still an enormous amount of unbroken metal down each flank. Huge black bezels around vents on the front doors make the Luce look stubbier than its 197.87-inch length suggests. The down-the-road graphic is virtually impossible to anthropomorphize, the rear end treatment looks like it’s nesting an entire other car within it, and this is all only at a macro level.

Zoom in on the Luce and you start to notice some outrageous details. While the rear coach doors are precedented by the Purosangue SUV, they barely scratch the surface of the oddities dotted about the exterior. Each windscreen wiper’s resting position is completely vertical, like two Tesla Cybertrucks welded together longitudinally. This is because the Luce has no conventional wiper cowl, and each wiper arm simply sprouts out of an enormous windscreen with a big frit band to meet a giant recessed black hood insert.

Around back, a band of tinted plastic hides four circular inner elements, melding a touch of F355 Berlinetta with a touch of facelift Jaguar XJS. Oh, and while you’d expect the Luce to feature a lineup of wheels all more visually complicated than webs woven by spiders on LSD, you can tick an option box for the cleanest set of five-spoke alloys from Ferrari in decades.

If that isn’t enough visual whiplash for you, just take a look at the interior of the Luce. If you were expecting the dashboard to be a holodeck, you’d be mistaken. Instead, you get loads of leather and aluminum, real buttons and toggle switches, and an uncharacteristically pretty steering wheel reminiscent of the classics. Granted, this shouldn’t be much of a surprise. Metallic finishes are a hallmark of Ive’s Apple tenure, and elements on the OLED infotainment screen and digital instrument cluster bristle with his influence.

Add it all up and the Ferrari Luce is an extremely Marmite proposition. It doesn’t evoke emotion, it evokes a skeptical sort of studiousness, something you don’t normally get from something with a Prancing Horse on the front. At the same time, a €550,000 electric Ferrari was always going to have a buyer pool the size of a shot glass, so why not get bizarre with it? Some might call it a crime, but when the 849 Testarossa looks the way it does and a Ferrari SUV is something you can actually buy, any connotations of sacredness died a long time ago. As long as every future Ferrari doesn’t look like the Luce, I’m okay with it. At least it’ll make the 2075 Pebble Beach lawn more interesting.
Top graphic credit: Ferrari









I don’t think I’ve liked an interior and disliked an exterior so much on the same car before…
That exterior looks like it was drawn by someone who saw a Ferrari once but can’t actually draw. The interior looks very nice, though.
I feel like it was drawn by someone that had a Ferrari described to them once…haha
That….is not a Ferrari.
You’ve all just talked yourself out of being allowed to be a Ferrari customer with that attitude, misters/misseses.
I would also like to disqualify myself in pointing out it looks like a chubby, chunky toy. It’s not offensive like that Mercedes, I guess, but Ferrari’s autoerotic fart sniffery, pointed elitism, and pathological fear of there existing a unit that they don’t control from Maranello to the day it dies (see various cease-and-desists that are in ridiculous violation of common sense and settled law), it could have been a six-speed manual hot hatch and I’d still be grossed out that it had come from Ferrari.
With it being what it actually is, though. I don’t even have to feel sad about this one. The Ferrari Epilogue.
Idk about ya’ll but I love cars for their engineering, not simply because they make vroom vroom noises – and this thing is an engineering marvel, especially with those quad radial flux motors (that you didn’t mention!?) – incredible stuff we only dreamt of 10 years ago. Although I’m not entirely convinced this wasn’t the Apple Car that Ferrari just bought the rights to and tweaked…
I don’t hate it, particularly the yellow one, but I would not have pegged it as a half million euro Ferrari. If you’d said it was the reboot of the Kia Stinger, I’d be thrilled!
Its… fine.
That is about the extent of my reaction.
This car isn’t ugly or beautiful, mostly because it is bland. Its performance numbers will be bonkers, but every EV since the Leaf has had bonkers performance numbers so that means very little. Overall, I’m struggling to understand what sets this car apart from any other premium EV. I can’t fathom what makes it worth a 550k price tag.
I’m genuinely surprised this is what Ferrari came up with for their first EV – I can see why Lamborghini cancelled their EV plans.
Non-bold prediction: This car will not be a big seller.
Ferraris are supposed to make pre-adolescent boys dream about someday having one. Ferraris are supposed to make young women want to date you because you must be very wealthy.
It has an excellent steering wheel, and the 5-spoke wheels are exceedingly good.
The rest of it does not evoke the spirit of Ferrari, other than the badges. It lacks the awesome cutting-edge presence, that something that tells you it’s wilder, faster, better looking and unsurpassed. This one says it’s smoother, newer and has 4 doors with a strange door handle right in the middle, and they couldn’t figure out what to do with the windshield wipers.
It will hit the top of the Top Gear lap time board after the Stig drives it, though. But that wouldn’t make me want to part with enough money to pay cash for a very nice house in most states.
Did you see the Ferrari badges?
What will set it apart, is weird, terrible batteries that will cost a life-ruining amount to fix, same as their hybrid systems do, you wait and see.
It looks like its pooping out a F40 out if its butt. That’s all I’ve got to say on that matter.
The meeting where this design was pitched must have been something else.
Forget the haters.
I don’t mind it.
It looks like a Honda.
But I kind of dig that it isn’t what anyone expected from an all EV Ferrari.
It looks like it is straight out of a Nintendo Switch videogame about future cars.
Yup, it looks like a Honda. So it should be priced like one.
It’s one thing to be as pretentious as Ferrari if you’re shipping achingly beautiful designs with a race-bred V12 thrumming away under the hood, but if you’re shipping Kia EVs with weird windshield wipers and a couple Ferrari badges for a 1000% markup it’s a lot less beleivable.
There’s futur cars, and then there’s ‘constipated Syd Mead knockoff’.
Its so bland I genuinely can’t even think of what brand would design a car like this, including the chinese brands, and even Tata. It looks like that EV VW dune buggy concept but with zero styling. The interior was already a red flag given how dull it looked (the buttons were a good thing no doubt). This looks even worse than I expected. There is no hint of performance intent or heritage anywhere here.
That rear looks like it giving birth to a smaller Ferrari abomination. Although I believe the new Testarossa is genuinely pretty from the front and side (although that back looks totally disconnected with the design of the rest of the car) this one is absolutely ugly and bizarre, idk what they were thinking with it’s looks and it’s price
This looks like it should be in a product lineup with the 2014-2022 BMW i3. It’s weird that Ferrari decided to expand into the ~60k city car space.
I honestly wouldn’t have a problem with it if that’s what they did here. Purists (and current pretentious Ferrari owners) would be pissed about them selling out to the poors, but Jony Ive’s design strengths are in solid design for mid-level luxury consumer products, not hyper-exclusivity.
This things is more like if Ferrari released a Ferrari cell phone that was just an iPhone painted red, then charged $50k for it.
I cannot handle that side profile. It’s disgusting
I certainly haven’t cared about a single Ferrari since the mid-90s. I can think of very few things I could possibly care less about than an electric one in a weird tall fastback sedan form factor. Blech.
Testing, testing, testing, testing, testing, testing,
Ah hah – correct login.
Jony Ive’s design, and I can’t figure out where the charging port is…
I bet it is under the car and you need to flip it upside down to charge it
It’s certainly one of the cars of all time.
With a glance, the interior looks like a high end trim on the 29k car Adrian reviewed this morning. That’s a problem.
I’d be pretty happy if the interior of the next Miata looked like that…
Needs a hood over the instrument cluster, but I suppose it looks decent enough for a Miata even without real gauges.
For half a mil, it sure does look like a *car*. Part of that is the nose being blacked out under the front spoiler thingie so that it looks at first, in pics, like they squared it up to have a nice big frunk (which they should do especially for that money!)
It’s the first Ferrari I’ve ever seen that you could put Toyota badges on and it would still seem plausible.
You’re forgetting that the Purosangue is a Mazda CX30 lol
With some Chevy Trax mixed in.
I think I had a corded phone that looked like this in the ’80s. Or maybe it was a VHS tape rewinder. I’d say I hate it but it’s somehow almost the least offensive (as inoffensive as $1/2M for human-sized cosmetics packaging on wheels can be) or one of the least brutally ugly things they’ve come out with since they dropped Pininfarina.
As soon as you said VHS tape rewinder, I knew exactly what you meant. Jony must have had a picture of it on his inspiration board.
https://www.etsy.com/listing/1865767161/vhs-movie-rewinder-car-movie-rewinder?show_sold_out_detail=1
Yeah, that’s got to be the same one!
Fucking hell, that is uncanny
OMG that’s hilariously dead on
I’ve said this before, and I’ll say it again: this car looks like it is pooping out a Corvette C4. Can someone please tell me I am wrong?
Here we go again with another poop reference. 🙂
Jason Cammisa wants his BMW i8 joke back (0:57).
I don’t think this one is getting the “Poster on the Childhood Room Wall” award.
….this is a joke, right?
I had the same reaction. Because no way are those specs and that appearance are from Ferrari
It lacks a certain amount of drama, but I actually like it. To be fair current Ferrari’s are verging on the edge of being overstyled, so it’s six of one and half a dozen of the other. It’s probably the most successful at doing something interesting with the front now that you don’t need a functional grille with an EV.
Man, I don’t think it bodes well for the future of interesting car design when the best design for no-grille EV’s is “featureless black hole”
I don’t hate it, especially the profile. Does it look like a Ferrari? No, Ferrari doesn’t make EVs. Does the Purosangue look like a Ferrari? No, Ferrari doesn’t make SUVs. There are some interesting details, it’s actually more than I expect from the guy who brought us such world-famous designs as “featureless rectangular slab” and “slightly larger featureless rectangular slab.”
you’ve got to be kidding me. The profile is nearly the new Nissan Leaf
I even looked at the calendar to check of it was not Fool’s Day