I can’t help but get the sense that many enthusiasts don’t care about new Ferraris. They can make eleventy million horsepower and have laser beams for windscreen wipers and it still won’t matter. They’re too generic, too unobtanium, no longer objects of desire or even interest. The Ferrari Luce, on the other hand, is interesting. Not just because it’s electric, but because it’s an absolute freak. Welcome to the weirdest Ferrari since the Mondial, and possibly the weirdest Italian car since the Fiat Multipla.
Right, let’s get the specs out of the way first because they somehow aren’t the most interesting thing about the Luce. This EV has four motors kicking out a combined 1,035 horsepower, but don’t think they’re all identical. The front two motors combined can only generate 282 horsepower, which means the two rear motors are responsible for 835 ponies. That should make things lively in more ways than a claimed zero-to-62 mph in 2.5 seconds. A good clip behind the Lucid Air Sapphire and Porsche Taycan Turbo GT, but still seriously rapid. Speaking of pace, Ferrari claims zero-to-124 MPH in 6.8 seconds and a top speed of 193 MPH. What’s the curb weight, you ask? Well, it’s a claimed 4,982 pounds. Luce is Italian for ‘light’, but not that kind of light.
Feeding those motors is the responsibility of a 122 kWh battery pack, although that’s gross rather than net capacity, and don’t expect that gargantuan figure to result in serious range. Ferrari claims 330 miles on the WLTP cycle, about on par with a 2022 Kia EV6 long-range RWD which was rated at 310 miles on the EPA cycle. Expect a final figure around that ballpark for the Luce. In another weird similarity to the aforementioned Kia, the Luce also features an 800-volt architecture, except the Ferrari’s good to actually max out 350 kW DC fast chargers.

As you’d probably expect with something weighing nigh-on 5,000 pounds, Ferrari’s pulled out all the stops to make it go ’round corners. We’re talking active electrohydraulic suspension, four-motor torque vectoring, rear-wheel-steering with up to 2.15 degrees of angle, 265-section front and 315-section rear tires, and the latest version of Ferrari’s dynamics management software. Want to slow down? In addition to up to 500 kW of regenerative braking, the Luce sports 15.4-inch carbon ceramic discs up front and 14.6-inch units out back.

So then, what about engagement? While simulated V12 F1 car soundtracks would be neat, Ferrari’s gone in the complete opposite direction. Instead, the Luce processes actual sound from the rear drive motors, with various profiles and intensity depending on the drive mode. At the same time, paddle shifters aren’t just there for regenerative braking, the right paddle can adjust available torque, giving a kick in the backside with each pull. And we haven’t even reached the interesting part yet.

Designed by Apple veteran Jony Ive and “trustworthy and honest” public toilet designer Marc Newson, the Ferrari Luce is the first car from Maranello to carry the silhouette of a Magic Mouse. It has a dash-to-axle ratio of no, an enormous sweeping roofline, and a serious amount of wedge to the belt line. It’s certainly not objectively beautiful, but it’s also not immediately repulsive in the same way the new Mercedes-AMG GT 4-Door Coupe is. Electrification has allowed for all sorts of new shapes of cars. This is one of them.

You can really tell the Luce’s roots lie in tech design rather than automotive design because there’s just so little typical Ferrari DNA here. While surface tension and thick black trim tries to take some weight out of the bottoms of the doors, there’s still an enormous amount of unbroken metal down each flank. Huge black bezels around vents on the front doors make the Luce look stubbier than its 197.87-inch length suggests. The down-the-road graphic is virtually impossible to anthropomorphize, the rear end treatment looks like it’s nesting an entire other car within it, and this is all only at a macro level.

Zoom in on the Luce and you start to notice some outrageous details. While the rear coach doors are precedented by the Purosangue SUV, they barely scratch the surface of the oddities dotted about the exterior. Each windscreen wiper’s resting position is completely vertical, like two Tesla Cybertrucks welded together longitudinally. This is because the Luce has no conventional wiper cowl, and each wiper arm simply sprouts out of an enormous windscreen with a big frit band to meet a giant recessed black hood insert.

Around back, a band of tinted plastic hides four circular inner elements, melding a touch of F355 Berlinetta with a touch of facelift Jaguar XJS. Oh, and while you’d expect the Luce to feature a lineup of wheels all more visually complicated than webs woven by spiders on LSD, you can tick an option box for the cleanest set of five-spoke alloys from Ferrari in decades.

If that isn’t enough visual whiplash for you, just take a look at the interior of the Luce. If you were expecting the dashboard to be a holodeck, you’d be mistaken. Instead, you get loads of leather and aluminum, real buttons and toggle switches, and an uncharacteristically pretty steering wheel reminiscent of the classics. Granted, this shouldn’t be much of a surprise. Metallic finishes are a hallmark of Ive’s Apple tenure, and elements on the OLED infotainment screen and digital instrument cluster bristle with his influence.

Add it all up and the Ferrari Luce is an extremely Marmite proposition. It doesn’t evoke emotion, it evokes a skeptical sort of studiousness, something you don’t normally get from something with a Prancing Horse on the front. At the same time, a €550,000 electric Ferrari was always going to have a buyer pool the size of a shot glass, so why not get bizarre with it? Some might call it a crime, but when the 849 Testarossa looks the way it does and a Ferrari SUV is something you can actually buy, any connotations of sacredness died a long time ago. As long as every future Ferrari doesn’t look like the Luce, I’m okay with it. At least it’ll make the 2075 Pebble Beach lawn more interesting.
Top graphic credit: Ferrari









This look pretty rad.
My list of Ferrari designs I like is very short, but this is on there.
I like the interior, but I don’t really want Ferrari’s to look like Tesla’s…
You just typed the word “simulated” in a story about a Ferrari rollout. These are the end times of cool new cars.
“Luce” means “light”, but not in the sense of “not heavy”. “Luce” is a noun: “what enables you to see things”.
Or as in “After I saw the new Ferrari I suffered from a Luce stool”.
I like this body kit for the new Nissan Leaf. Where is it available?
Marc Newson ? I thought it looked familiar! Somewhere between the Ford 021C and the Sunbeam TA8820G 2 Slice Toaster. I love the Ford, and that toaster would make a fine housewarming gift. Just saying
I like the design. If it were a Peugeot, Enzo loved Peugeots, BTW – everyone would be loving it. The inside looks nice enough, except for the door handles that look about 9 times too bulky. Why there needs to be a Luce badge cluttering up the dashboard is a mystery, unless it’s also a light switch. That would be cool.
I can’t decide if the lede image front end is supposed to be a Dodge (Charger, last V8 one), Honda (last Gen Civic), or Ford (Explorer? Maverick?)…and to the question re: Ferrari Interest…yeah I’m in the ‘lost the plot’ crowd.
Ferrari is a fashion brand rather than a racecar for the streets automobile manufacturer. What I love is what the Pinnacle of Mechanical Automobiles did in the aughts, 70s and before. Gordon Murray is our savior at this point with the focal point on the driving journey portion filled out nicely via the 3 pedals and NA V12. Lotus is playing judgement of Solomon last I knew (I mean, they produce the MR2/Supra mashup we dreamed about in the Emira. Is this or the Supra ‘more Toyota’?). It’s still the dream car over a modern 911 for me.
I wonder how fast it goes… from $650k to $150k
No thanks.
I don’t hate Ferraris, but the one that appeals to my taste is the 70s 308GT4
Slash a 0 off the price, and I still think it wont find buyers in China……
I kinda like it, as it seems like all the pundits hate it. Seriously though, haven’t Ferrari been in a bit of a creative rut recently (F80, 849 Testarossa)? If you have invested so heavily in a EV plattform (while the demand and the market has changed) why not use this opportunity to shake up things a bit instead of cancelling the program?
I’d agree, except that this doesn’t really seem to be shaking anything up. If anything, it seems like an entry into the “bland, suppository shaped mid-luxury EV sedan” segment, but just ten years behind.
What we needed was someone to show us that a traditionally “sexy” sports car was still possible as an EV. If Ferrari can’t do any better than “oblong with 1200 hp, a couple tacked on iPads, and 5000 lb curb weight” it doesn’t bode well for the future of beautiful EV’s. The Taycan and eTron GT both look much better than this already.
An attractive EV sports car, you say? Sexy, but with batteries?
https://caterhamcars.com/en/models/projectv
Precisely. This makes the new Ferrari Apple car blob so much worse, since it proves a stunning car can still have an EV drivetrain. We don’t need more eggs and suppositories.
I enjoy it, because it obviously pisses off Italians 🙂
> Designed by Apple veteran Jony Ive
That explains a lot. That guy needs to be stopped.
> What’s the curb weight, you ask? Well, it’s a claimed 4,982 pounds. Given that Luce is Italian for ‘light’, maybe it’s a misnomer.
I reckon luce means light as in lighting, not lightness.
Leggera is the word for lightweight, as in Superleggera which translates as lightweight, fragile, hard to repair, and prone to galvanic corrosion.
They did it . . . they made a boring Ferrari. I never would have thought it possible.
I am sure that they have designed ways to promote exciting interactions with the local Ferrari service manager.
Wait till one of these bad boys catches fire!
I like the five spoke alloys.
That’s the only nice thing I can come up with.
It’s fine, just really fat. Like, she thicc—not necessarily in a good way.
Why does it look like it enveloped a C4 corvette?
I thought it was hiding an early 2000s Chevy Impala
Doodie poo poo
Are we sure someone didn’t accidently switch the photos with the next Prius concept??
The Prius looks way better and I’m not being sarcastic at all
It’s the Magic Mouse, but the updated one that put the charging port on the bottom so you can’t use your mouse while it’s charging.
This was designed by someone who has never seen a Ferrari. I like it but I like weird designs.
“it’s also not immediately repulsive in the same way the new Mercedes-AMG GT 4-Door Coupe is”. Speak for yourself, this thing is hideous. It’s just hideous in a different way than the AMG is hideous
The Mercedes is repulsive, but it does a better job at being a Mercedes than this as a Ferrari. A Ferrari can never be bland. This is.
Enzo infamously hated his customers, so it’s good to see that Ferrari still hates them
But why does it have four doors?!
So this is the new Apple car we’ve been promised?
Nice.
Why does it have a bunch of Ferrari logos on it?