Home » The Real Problem With The Genesis Magma Cars: COTY

The Real Problem With The Genesis Magma Cars: COTY

Itsreallylavabro
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The other night, Genesis took the wraps off of its new line of performance models, Magma. Genesis wants you to think of these cars as the Genesis version of BMW M or Mercedes-AMG. As such, the new hot cars are painted in bright colors, come with aggressive body kits, and will hopefully come with the killer wheels as shown on the GV60 Magma Concept. There is just one issue, and it’s with the name, as today’s Comment of the Yesterday (i.e. a Comment of the Day that we forgot to run yesterday so we’re running it today) makes clear.

Arch Duke Maxyenko is technically correct, the best kind of correct:

Vidframe Min Top
Vidframe Min Bottom

Well it’s above the ground so it’s technically Lava, but also lame AF.

Chronometric also cracked a joke at the name:

When these actually come out will they change the name to Lava?

I love how our readers seemingly think alike. Next, we look into Adrian’s exclusive piece about the never-before-seen sketches of the Pontiac Aztek that GM sent us. Alexk98 has a horrible, delightful idea:

At the risk of turning temporarily turning the site into The Aztektopian,

Guys, April 1st is Monday. Just one day, please, it would be AWESOME Everyone on the sight, groggily logging on at work just trying to caffeinate early in the morning, opens to a very subtly tweaked format for the site with only Aztek articles on the front page.

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I will not confirm nor deny if there will be any shenanigans afoot on March 32 this year.

Finally, David wrote about the Genesis Neolun SUV concept and its radiant heated floors. A number of campers have floors like these and admittedly, I do like the concept. But Zelda Bumperthumper makes me laugh with this potentially cautionary story:

I can’t see any way that radiant heated flooring would be effective in a vehicle that temperature cycles multiple times per day. Actually, wait. I do know of one way. A couple months ago a customer contacted us looking for flooring for his #vanlife project. Mr innovator planned to divert the coolant flow from the heater core into a serpentine tube on the floor of the van, to be covered by plywood and vinyl flooring. You know, like common radiant heat systems in fixed structures. After some rough calculations we determined a 6.0L gas engine at idle creates enough waste heat to maintain a 2000 sq ft house at 70F. So instead of a cozy YouTube van, he was building a mobile death oven. Never heard back from him so I have to assume he’s been roasted like a game hen.

I don’t know why, but I can’t stop laughing at that. Have a great evening, everyone.

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Harrnack
Harrnack
20 days ago

Skipping the Magma/Lava debate, it’s interesting that Genesis wants to invoke the image of AMG and M cars, so they found an evocative name made of nothing but those letters.

Ryan L
Ryan L
20 days ago

That vanlifer snowmobiles!

That’s exactly how the cooling system in the tunnel on a sled works basically.

No Kids, Just Bikes
No Kids, Just Bikes
21 days ago

I thought I was in for a super comment. COTY meant ‘Comment of the Year’ when I read the headline. Making that call in March had to be something fantastic.

Ricardo Mercio
Ricardo Mercio
21 days ago

I’m surprised Genesis didn’t cash in the great PR N has been getting lately. N-sport Geneses (I assume that’s the plural) would be well-received, as far as I can imagine from where I’m sitting. I’m sure they have smart reasons concocted by people with degrees in marketing, but it feels like a bit of a waste to build a new sub-brand from the ground up instead of just applying their existing, well-liked name. Maybe because N-car sounds a bit too close to M-car when they’re in the same market segment.

The Clutch Rider
The Clutch Rider
21 days ago
Reply to  Ricardo Mercio

i assume they want to differentiate Genesis from the run of the mill Hyundai. Same as no TRD Lexus, or Type R/S Hondas. Also, it’s different from the single letter or alphabet soup other makers have for their performance lines.

Ricardo Mercio
Ricardo Mercio
21 days ago

Yeah, that seems to be the case. I do appreciate using a word instead of letters, though.

Last edited 21 days ago by Ricardo Mercio
The Clutch Rider
The Clutch Rider
21 days ago

The Type R/S Honda comment applies to USDM only. I know anywhere else there is no Acura, and type R/S are available.

Cheap Bastard
Cheap Bastard
21 days ago

“After some rough calculations we determined a 6.0L gas engine at idle creates enough waste heat to maintain a 2000 sq ft house at 70F. So instead of a cozy YouTube van, he was building a mobile death oven. Never heard back from him so I have to assume he’s been roasted like a game hen.”

So don’t divert the entire flow of coolant into the heater and have the coolant that does flow controlled by – I dunno – a thermostat? You know, like how every other liquid cooled car does it.

Ecsta C3PO
Ecsta C3PO
21 days ago
Reply to  Cheap Bastard

Or, what if, they ran that coolant through, say, a heat exchanger then used a fan to blow warm air into the van through ducts? It would even bring in some fresh air into the van at the same time.

Nah nevermind, it would never work…

Cheap Bastard
Cheap Bastard
21 days ago
Reply to  Ecsta C3PO

Why not both? You could even select one or the other.

Seriously though if a 6.0L V8 can be made to idle on 1-2 cylinders with any kind of smoothness I think that would be about ideal a Vanlife heat and power cogenerator as one can get. That should still generate far more electricity and heat than is needed but use a lot less gas doing it.

The Dude
The Dude
21 days ago

I really hope Genesis gets Dr. Evil as their official spokesperson for their Magma cars.

Manwich Sandwich
Manwich Sandwich
21 days ago
Reply to  The Dude

And then use Goldmember for a premium gold edition of their Magma cars.

I wonder how much money they’d have to offer Mike Myers to get him to do it.

NebraskaStig
NebraskaStig
21 days ago

Pay him in baby back ribs.

Manwich Sandwich
Manwich Sandwich
21 days ago
Reply to  NebraskaStig

Well that’s logical since he’s higher on the food chain…

Cheap Bastard
Cheap Bastard
21 days ago
Reply to  NebraskaStig

Well then you gotta bring Fat Bastard into it.

MaximillianMeen
MaximillianMeen
21 days ago

I think that has already been answered.

“One miiiillllliiiooon dollars!”

Pretty cheap for a celebrity endorsement these days.

Bassracerx
Bassracerx
21 days ago

Hyundai and now genesis is that one friend/family member we all know that decides they are going to “reinvent themselves” every single year. Hyundai is after NEW customers constantly they change everything to please the fleeting whims of the masses. So when their existing customers are ready to buy a new car Hyundai is now a totally different brand then when they bought their last car and now they have to make a new value judgement of is this new hyundai the brand I identify with or want to associate with now? Stop trying to be wierd tesla/audi crossbreed. Just Be a Hyundai.

Cheap Bastard
Cheap Bastard
21 days ago
Reply to  Bassracerx

“Stop trying to be wierd tesla/audi crossbreed. Just Be a Hyundai.”

So disposable cheap junk?

Jonathan Hendry
Jonathan Hendry
21 days ago
Reply to  Bassracerx

I mean, you could say the same of GM.

Zelda Bumperthumper
Zelda Bumperthumper
21 days ago

I’m glad you enjoyed my #vanlife friend. He just wouldn’t take no for an answer!

Ecsta C3PO
Ecsta C3PO
21 days ago

Even ignoring how oversized the engine is heat-wise, that’s a lot of money spend idling the engine for a heat delivery method that works best low-n-slow.

Quebec Gov’t says 0.6L / hr per litre of engine displacement at idle, = 3.6L/hr of fuel. So idling the engine for heat is costing around $3-5 per hour to operate.

Solar panel + deep cycle battery + heated blanket

Cheap Bastard
Cheap Bastard
21 days ago
Reply to  Ecsta C3PO

I assumed running the engine was for when solar wasn’t an option. Like being in the woods where even if you have the room to set up a panel it’d always be in shade.

You can still charge the battery on the engine and the blanket is always a good idea. As is insulating the cabin.

Arch Duke Maxyenko
Arch Duke Maxyenko
21 days ago

Hell yeah finally got one!

Dogisbadob
Dogisbadob
21 days ago

get some champagne yo

A. Barth
A. Barth
21 days ago

Happy dancing is encouraged 🙂

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