Home » Why That Porsche Review Had Three Headlines In 15 Minutes: Tales From The Slack

Why That Porsche Review Had Three Headlines In 15 Minutes: Tales From The Slack

Slack Tales David
ADVERTISEMENT

Thank you for reading The Autopian! If you’re seeing this text it means this content is for official members only. If you want to experience this automotive goodness, please consider supporting us by becoming a member. Thank you very much!

Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Subscribe
Notify of
54 Comments
Inline Feedbacks
View all comments
Spartanjohn113
Spartanjohn113
3 months ago

Usually, I agree with Matt but this time I side with David. Gimick has an inherently negative connotation and I’m not sure more *affordable* versions of performance cars that still have the “go fast” bits counts as one. However, looping in the Cybertruck did feel clickbaity but hey, I’m not one to argue with getting web traffic.

My version probably leans more crass but I like, “The 2023 Porsche 911 T is a stripper that steals your heart and saves you money”.

Also, I am now beyond elated that there’s a Michelin buffet somewhere in the continental U.S.

Mr. Asa
Mr. Asa
3 months ago

Wait, there’s a Michelin starred buffet somewhere?

Stef Schrader
Stef Schrader
3 months ago
Reply to  Mr. Asa

My first reaction to that was, “surely one of the absurd ones in Vegas qualifies.” Lo and behold!

Stef Schrader
Stef Schrader
3 months ago

Yeeeeeah…I think the gimmick headline was less gimmicky. This review wasn’t about the Cybertruck! Also, that drag race was butt anyway. Redo it with the Taycan Turbo S, you cowards. But I digress. The T-trim is a perfect gimmick playing straight to parsh fans. I am a parsh fan. I’m used to being called every name under the sun. Roast my favorite brand. Roast me.

Probably worked for search, though. A classic case of “don’t hate the player, hate the game.”

Last edited 3 months ago by Stef Schrader
Andrew Bugenis
Andrew Bugenis
3 months ago
Reply to  Stef Schrader

Agreed, the Gimmick headline was more interesting, and saying “oh that’s clickbait” then pivoting to a Cybertruck headline was a hilarious absence of self-awareness.

I would’ve workshopped the Gimmick headline before dumping it entirely; “…a Gimmick – a Beautiful, Wonderful Gimmick”, or some other adjective fuckery.

Jblues
Jblues
3 months ago

I’d suggest some restraint with the oxymoronic headlines. Simpler is better. Wax poetic in the sub-head.

Porsche 911T: Basic but Refined
Not the fastest, but this trim is arguably the most fun 911

Jb996
Jb996
3 months ago

The final headline referring to the Cybertruck was terrible, and a total gimmick.
There was a small bit about the drag race, but 90% was a review about the 911T; not what the headline indicated.

Mr Sarcastic
Mr Sarcastic
3 months ago

Well I spent 30 years in newspapers and will just note a few things.
1. You need to determine the goal. It is a trapped demographic are you trying to tease, entrance, amuse? Frankly IMHO it is best to question: Is the new 911T a Gimick or a serious buyers car?
2. Misleading headlines work. ONCE JUST ONCE and for the future no credibility.
3. Don’t get too fancy a basic headline is perfectly acceptable. Otherwise you get questionable headlines like This is a Holy Grail, that is a Holy Grail everything is a Holy Grail. This red Ford 150 1 billion made is a Holy Grail because it faded to pink.
4. If you write about the same thing cars, same models part of the car that you need an interesting headlines to get people to read the same story again well broaden your reach.
5. I headed up newspaper circulation departments all over the US. ONE way is not the answer. Try many things. Listen to your readers. But foremost have an idea and a direction. Be willing to try new things. With Jason out it is helpful to have all the different writers covering different columns. They are doing well.

Turbeaux
Turbeaux
3 months ago
Reply to  Mr Sarcastic

I am not clicking on a headline that asks a question, and I’m sure I’m not alone

Hiram McDaniel
Hiram McDaniel
3 months ago
Reply to  Turbeaux

And I’m not clicking on a headline that mentions the GD Cybertruck unnecessarily. Which in an article about a Porsche 911, it completely is.

Geoff Buchholz
Geoff Buchholz
3 months ago

Matt, this was definitely worth the wait. Thank you for lifting the curtain.

Parsko
Parsko
3 months ago

The Toyota Camry smoked the Parsh 911 T in a drag race, but the 911 is still more fun.

Mr Sarcastic
Mr Sarcastic
3 months ago
Reply to  Parsko

Yeah but the Camry had RuPaul in its corner the 911 only had the Wayans brothers.

Otter
Otter
3 months ago

This Headline Referring To The Cybertruck Even Though It’s For A Porsche Review Is A Gimmick

Phantom Pedal Syndrome
Phantom Pedal Syndrome
3 months ago

As a strong proponent of taking a comedic bit to extremes, some may say too far, I can’t help but think this post would be so much better if you changed its headline every five minutes with reckless abandon.

Why I’d Rather Live Off Saltine Crackers As My Only Source Of Sustenance Than Re-write That Old Headline One More Time: Tales From The Slack

Phantom Pedal Syndrome
Phantom Pedal Syndrome
3 months ago

How Many Times Can David Tracy be Completely Wrong About A Subject Before We Start Ignoring His Input:
Tales From The Slack

Phantom Pedal Syndrome
Phantom Pedal Syndrome
3 months ago

You Click-baited what now?
Tales From The Slack.

Last edited 3 months ago by Phantom Pedal Syndrome
Mr Sarcastic
Mr Sarcastic
3 months ago

How about a fill on the blank headline? The 911T is a ______ that you will love to _______. Kind of like that car game and have paying membership fill in the most interesting headlines? Headline to be determined/ voted in. Submit your Headlines winner gets a pictureof my big hairy ass on a t-shirt. Membership involvement is key.

Last edited 3 months ago by Mr Sarcastic
Stef Schrader
Stef Schrader
3 months ago

Why Is Stef Now Suggesting Poop Jokes on Discord?: Autopian Investigates

AlterId
AlterId
3 months ago

I might have gone with a Miesian “Porsche 911T: Less is More Fun”, but for various reasons I don’t write for a living, except for a few market reports every quarter back when I had a job. And my weight is peaking while my fun quotient has qollapsed, so I wouldn’t trust my judgment.

CSRoad
CSRoad
3 months ago

Anybody remember when Porsche had a model called “Normal”?
Perhaps the Carrera T captures the spirit of the Normal, 60+ years later.
Fuck the Cybertruck.

HowintheNameofZeus
HowintheNameofZeus
3 months ago

I regret to inform you that Wing Lei only does its dim sum brunch buffet between Christmas and New Year’s or, more regularly, during Chinese New Year. So you don’t have a ton of time to plan that Vegas Michelin Star Buffet trip.

Sarah Bell
Sarah Bell
3 months ago

I’m at the point where the word “Cybertruck” makes my eyes roll so far back in my head that it interferes with my ability to read for the rest of the day. I’d rather read about gimmicks, whether they be good ones or bad.

Mr Sarcastic
Mr Sarcastic
3 months ago
Reply to  Sarah Bell

My eyeballs roll so far back in my head I can see what I’m thinking.

Andreas8088
Andreas8088
3 months ago
Reply to  Sarah Bell

Same. If I see “cybertruck” in an article headline now, I just skip it.

Slower Louder
Slower Louder
3 months ago

I DO NOT take your titles seriously and I DO read all the Hardibros because they’re always good. Pretty sure I read the Parsh article under the “gimmick “ title and I was neither confused nor offended.

Stef Schrader
Stef Schrader
3 months ago
Reply to  Slower Louder

I see parshticle, I click.

Abdominal Snoman
Abdominal Snoman
3 months ago

Just so you know, as someone that works in finance to support their racing hobby, I love the morning dumps you do. It’s rare to see an analysis of the follow on effects from what most outlets would think of as a one-off transient event.

Even though I’ve been planning to do it for a while, it was one of your morning dump articles that got me to go grab my wallet and type in my digits…

I have to say though I agree with David, I probably wouldn’t have opened that link to read later when I get time if you stuck with the gimmick headline. (Yesterday was very busy at work)

Last edited 3 months ago by Abdominal Snoman
Mr Sarcastic
Mr Sarcastic
3 months ago

Good idea here. One a week decide a great article post a paragraph and required membership to read the rest.

Shop-Teacher
Shop-Teacher
3 months ago

I may never be able to eat a Bratwurst again, let’s just leave it at that.”

I may never get the imagery that implied out of my head. Could the video actually be any worse?

CSRoad
CSRoad
3 months ago
Reply to  Shop-Teacher

It’s the wurst?

Buzz
Buzz
3 months ago
Reply to  Shop-Teacher

Years ago I used to do non-emergency medical transportation and the slurping sound that a wound vacuum makes is something I’ll remember forever.

Yes, it can be worse.

Shop-Teacher
Shop-Teacher
3 months ago
Reply to  Buzz

YIPES!

Crank Shaft
Crank Shaft
3 months ago

Love the overthink on this!

Also, I’m on the gimmick = bad train. Sorry Matt.

Oh, and Thank You for not showing the draining. One cup anyone?

Jack Beckman
Jack Beckman
3 months ago
Reply to  Crank Shaft

I also thought it was going to be a bad review when I saw the gimmick headline.

A. Barth
A. Barth
3 months ago

I’m fairly certain there is no context in which calling something a “gimmick” would be considered positive. The word itself is a pejorative, indicating the target has no value, and wrapping other words around it doesn’t really remove the negativity. (Lessen it? Yes, but it’s still there.)

I’m wondering if the the original idea was to call the 911 T a “one-trick pony”. If we created a Venn diagram of all the various strains of 911, there would be significant overlap, potentially giving the impression the writer believes a 911 is a 911 is a 911 but is very much okay with that.

“The 911 is a one-trick pony, but it’s a really, really good trick.”

I’m also a little surprised that no one compared the 911 T to Malibu Stacy getting a new hat.

Squirrelmaster
Squirrelmaster
3 months ago
Reply to  A. Barth

I’m with you on this. DT was right, and using the word “gimmick” does not convey anything positive in the headline, so while I may not call it straight click bait, it does seem disingenuous.

Parsko
Parsko
3 months ago
Reply to  A. Barth

This gimmick is a gimmick. Double negative makes a positive.

We are comparing the CT to the 911 T because trucks can be compared to cars if all we are doing is comparing things.

Buzz
Buzz
3 months ago
Reply to  A. Barth

Hard disagree. As a computer nerd, RGB blinky lights are a gimmick but they are also definitely a selling point.

Car graphics packages are gimmicks but they aren’t negatives.

Mr Sarcastic
Mr Sarcastic
3 months ago
Reply to  A. Barth

Forgot tormenting the same thing with using HACK. This hack is great to use if your hungry. Hack is grab a snack. For God’s sake can we retire the term hack as it is a new term for a suggestion for morons with no common sense. This hack to retire with more money. Take a portion of your pay and invest it.

Dar Khorse
Dar Khorse
3 months ago

I’m just glad that DT wasn’t an editor at Esquire when Gay Talese published “Frank Sinatra has a Cold”, which is arguably the best article ever written about Sinatra (https://www.esquire.com/news-politics/a638/frank-sinatra-has-a-cold-gay-talese/)

I think the original title was much better and I would have immediately clicked on it. As it was, it took me a few days to work up enough interest in the story to click on the final headline. And I only read it because I had read everything else so it was more like “sigh, I guess I’ll read this now.”

Last edited 3 months ago by Dar Khorse
Dar Khorse
Dar Khorse
3 months ago
Reply to  Dar Khorse

P.S. – THANK YOU for not showing Torch’s wound-draining video. I might have considered canceling my membership (LOL). How’s Torch doing, BTW? I hope he’s getting plenty of rest but with his personality, I know he’s gotta be champing at the bit to get back to work.

Mr Sarcastic
Mr Sarcastic
3 months ago
Reply to  Dar Khorse

It could not be worse than our bartender/nursing student showing wounds she had to deal with while interning. God it would drive you to drink.

AC2DE
AC2DE
3 months ago
Reply to  Mr Sarcastic

Sounds like one weird trick to drum up bar drink sales (it’s genius)…

Last edited 3 months ago by AC2DE
Stef Schrader
Stef Schrader
3 months ago
Reply to  Mr Sarcastic

I don’t know if I’d want to even think about liquid after looking at bodily liquids like that.

Drew
Drew
3 months ago
Reply to  Dar Khorse

Yeah, I think seeing it with the original headline first is the only reason I clicked in. I’m certainly not in the market for a Porsche, but I am interested in finding out about a Porsche gimmick.

Dar Khorse
Dar Khorse
3 months ago
Reply to  Drew

I feel the same way. Also, forgot to say – I really enjoyed the article!

Mr Sarcastic
Mr Sarcastic
3 months ago
Reply to  Dar Khorse

Now if I click on the same article with the different headline are you getting additional click credit? Then I am against it.

Drew
Drew
3 months ago

Lukewarm take: I think anything tying it to the Cybertruck is arguably more clickbaity than anything about a gimmick. The Porsche 911 T Is A Gimmick could have been changed to The Gimmick of the 911 T Pays Off (or The 911 T is a Gimmick That Pays Off, to get the car earlier in the headline). Or even just The Porsche 911 T is a Fun Gimmick. It clearly offers up the article as a positive while leaning into the gimmick aspect.

That said, it was a good article and worth reading.

Last edited 3 months ago by Drew
Stef Schrader
Stef Schrader
3 months ago
Reply to  Drew

Ooh, I like that angle.

54
0
Would love your thoughts, please comment.x
()
x