More than a year in, the tariff situation is still a thorn in the car industry’s side. We’re talking costs of 15 percent added onto cars seemingly overnight, raising the prices of new vehicles which in turn puts pressure on the used market. Tariffs have been an especially large problem for Land Rover, but an unlikely support partner has emerged: Chrysler.
See, Land Rover makes exactly the sorts of vehicles Americans love, posh SUVs that can be had with a serious dose of kick. It shouldn’t come as a surprise that North America is Land Rover’s largest market, which makes the current tariff situation especially challenging. Land Rover doesn’t have a factory in America, and the quickest way around that is to use someone else’s.
Recently, Jaguar Land Rover signed a non-binding memorandum of understanding with Stellantis. You know, the company that sounds like a pharmaceutical brand but actually builds Chrysler, Dodge, Jeep, and Ram vehicles. While details were sparse around the initial announcement, we’re starting to learn a whole lot more about what the two companies might be cooking up. On Wednesday, Jaguar Land Rover released a rough path for the next few years, and it contains this tidbit:
JLR today confirmed it will focus on the Defender brand to deliver its growth aspirations in the US market as part of its collaboration with Stellantis, exploring new opportunities targeted at North American clients.
Well, at least we know what badge cars from the proposed tie-up will sport, but “new opportunities” is rather vague. Unsurprisingly, it may involve Chrysler building Land Rovers. As Automotive News reports:
Stellantis CEO Antonio Filosa said during the company’s investor day May 21 that the JLR collaboration would include “capacity-sharing” at Stellantis U.S. facilities, suggesting that JLR could build a U.S.-focused Defender model in one its underutilized plants in the U.S., allowing the British automaker to avoid import tariffs.
“The new trade condition makes our installed capacity very attractive to many other competitors or potential partners,” Filosa said in relation to JLR, referring to President Donald Trump’s tariffs that have raised import duties on Defenders built in Nitra, Slovakia to 15 percent from 2.5 percent.
Now, here’s the fine-print: If Stellantis builds a Defender, it might not be the Defender you and I know. Not only is Land Rover currently working on a baby Defender, the launch of the Freelander line in China demonstrates what joint ventures can do to grow the variety of offerings. There’s a chance a U.S.-specific Defender model may actually share Stellantis bones, which would be wonderfully bizarre. Regardless, the Stellantis-JLR tie-up seems like a case of strange bedfellows for a couple of reasons.

Firstly, what’s Stellantis going to get from it beyond filling excess production capacity? After all, this is an automotive giant with its own line of off-roaders. Jeep, you may have heard of it. A co-developed midsize SUV might compete with say, more expensive trims of the Grand Cherokee, and potentially budging a bit on market share doesn’t make a ton of sense unless there’s something else to gain.

If I were to hazard a guess, it would be smart for JLR and Stellantis to co-develop a new V8 together. Come on, hear me out. The Hemi V8 is a known quantity but it’s also rather old. At the same time, JLR’s own five-liter V8 is out of production, with hi-po Land Rovers now relying on BMW as a supplier for V8 engines. Having a more in-house engine makes a load of sense from a product distinction standpoint, and with America being the primary market for such brawn, sharing the work of developing a new engine makes plenty of sense.

Secondly, I know it’s cliche, but neither Chrysler nor Land Rover are universally renowned for a long history of build quality or reliability. Both marques have been through rough patches in the past, which raises some questions should a Chrysler-built or Chrysler co-developed Land Rover end up becoming a reality.

Of course, there’s also the possibility that this may all fizzle out. A non-binding MOU is hardly a guarantee, and there’s a small chance this whole tariff thing may be over by 2030 or so. Still, the potential future of a Chrysler-built or even co-developed Land Rover is rather intriguing. I’m keeping an eye on this as it shakes out.
Top graphic images: Land Rover; Chrysler; DepositPhotos.com









Serious question:
Which company will be responsible to make sure it rusts apart before the electrical system and electronics give out and/or catch fire?
That’s cool. I won’t buy one.
The only thing I would want out of this is a production version of the 2015 Jeep® Wrangler Africa Concept.
I was kinda willing to take the plunge on LR despite the reliability since they’re really ncie to be in, but hell no. Not if this happens. Jeep can’t even get the fossil of a WK2 grand cherokee right (mine, a 2021 model) without being a total POS, so its not like it’ll help JLR at all. Stellantis and Chrysler probably just needs to die already.
Wait, didn’t Ford already fail at this? I’m sure that with Chrysler’s rich history of fruitful partnerships with European auto manufacturers, this will be much more successful.
It’s the best of both worlds: famously unreliable cars, now with added infamous unreliability!
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
deep breath
HAHAHAHAHAHAHAHAHAHAHAHAHA
This would be a trainwreck to watch from a distance.
Somehow there’s already a documentary about it: https://en.wikipedia.org/wiki/Crash_at_Crush
Chrysler has already pulled one retro card by reintroducing the Hemi V8. I didn’t expect a quasi-revival of the Rootes Group as their next callback to the past, but here we are.
“Sir, we’ve figured out a great way to increase the ticker price! Bring back the Hemi”
“Great! We haven’t had to change those lifters in 20 years!”
“No, I meant our stock”
Alternative title “JLR Decides new Defender too reliable, will get Chrysler to rectify that”
Would it be more correct to say that “both marques have rough histories with a few small bright patches in the past, present, and future”.
Chrysler/Landrover putting the W in quality since 2027
I thought they were putting the K in quality…
A British vehicle built by Smellanus will rust on the showroom floor, start an electrical fire or fail to start as a result of the electricals, feature several slightly mismatched plastic colors and also somehow require so many recalls for quality issues once the customer finally gets it into his or her hands that will mean it only sees service 17 days a year.
They would absolutely never do it, but a Wrangler badge engineered into a Defender would really bring things full circle
Will that make is less or more reliable? Hard to say haha
Yes
Alternate title: “Chrysler Might Help Finish Off Land Rover”
Well, this ain’t going to be no NUMMI experience, that’s for sure.
The point is to partner with a competent automaker, guys.
Write a horror story with as few words as possible: Land Rover built by Chrysler
Land Rover by Stellantis
Chrysler built by Land Rover would be the same story, just with some nicer looking plastics
Land Rover Engineering, Chrysler Manufacturing
By ‘Both marques have been through rough patches in the past‘ do you mean the here and now?
Chrysler is just trying to speedrun being merged with or in business with every automaker ever based in Europe. Jaguar and Land Rover were among the few remaining on the list.
I can imagine the first joint meeting…
– Does anyone have a contact at Lucas Electrics?
Lights go out in the office, red smoke appears
Insert thisisfinefire.gif here.
This post has real April Fools energy going for it.
Two brands, that both are infamously known for extensive reliability issues, are teaming up to create a Voltron of shitty vehicles.
That tracks.
Remember. When you multiply two negative numbers, the outcome is positive.
Yeah, but when you add them together, it’s just more negative
For Stellantis and Range Rover quality, I think you’re looking at imaginary numbers.
i
Then take the square root and you get imaginary reliability.
Yeah but how can we make it even less reliable??? Oh I know!!!
The title stretches the known definition of the word “help”