Home » The Gorgeous New Toyota Prius Prime’s Pricing Is Out. Here’s How I’d Spec Mine

The Gorgeous New Toyota Prius Prime’s Pricing Is Out. Here’s How I’d Spec Mine

Morning Dump 2023 Toyota Prius Prime Price And Range April 6 2023
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Welcome back to The Morning Dump, where we carefully curate bite-sized morsels of automotive news you need to know. Today, we’re taking a look at pricing and electric range for the new Toyota Prius Prime, a nifty little Ford van called the E-Transit Courier, a Volkswagen Atlas in hiking boots, and a Honda CR-V recall that could result in a nasty surprise if left unchecked. Let’s get into it.

Prime Contender

2023 Priusprime Xse Cuttingedge 001

Vidframe Min Top
Vidframe Min Bottom

Electric range and pricing for the sexy new Toyota Prius Prime are out and boy are they ever promising. This latest plug-in hybrid pulls 44 miles of all-electric range from the SE trim with the small wheels, falling to 39 miles for XSE and XSE Premium trims. Either way, that’s a huge jump over the old car’s 25 miles of electric range.

The base Prius Prime SE trim starts at a reasonable $33,445 and is only available with one no-brainer option – front and rear parking assistance for $35. I had to check that wasn’t a typo, $35 is unbelievably cheap for anything on a car. You can’t even fill most cars’ fuel tanks for $35. Step up to the XSE trim for $36,695 and you get gorgeous alloy wheels that sap some range, leatherette upholstery, an eight-way power heated driver’s seat, wireless charging, and a smart key system. Optional on this grade is a glass roof for $1,000, a 12.3-inch infotainment system for $735, and digital key functionality for $275. Finally, there’s the XSE Premium trim for $40,265 which adds ventilated seats, a JBL stereo, and everything optional on the regular XSE trim. Options for this top Prius Prime model include a 360-degree camera system and automated parking for $1,085, solar panels in the roof for $610, heated rear seats for $350, and a digital rear-view mirror for $200.

2023 Prius Prime My Spec

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As for how I’d spec a Prius Prime using Toyota’s configurator, I’d go for the base SE model as it gets the longest electric range and still comes with a heated steering wheel. I’d then spend the $35 on front and rear parking sensors because that’s so cheap it feels like I’m robbing Toyota, splash out $450 on the Supersonic Red paint because it’s a great color, and spend $299 on the all-weather floor mat package because that’s a fair price for rubber floor mats and a cargo mat that fit. That brings the grand total to $34,204, which is a great price for a PHEV with this range.

So long as you don’t dip too deeply into the options list and have a place to plug in, the new Toyota Prius Prime seems like an incredible daily driver that offers loads of all-electric range and the ability to take advantage of the reliable coast-to-coast infrastructure of gas stations for longer journeys. Expect the first ones to arrive in showrooms come May.

The Transit Connect Replacement We Deserve

2023 Ford E-Transit Courier Exterior 02

For decades now, it’s felt like European mass-market Fords have been so much cooler than American mass-market Fords. Sure, we have awesome enthusiast vehicles like the Mustang GT500, Bronco Raptor, and F-150 Raptor, but European mainstream models like the pillarless B-Max people carrier, diesel Ranger, Puma crossover, and Ka city-car look sweet. The new E-Transit Courier is another one of those awesome Euro Fords that will never see our shores — a small electric van that seems perfect for urban use.

Although we don’t have many specs, the E-Transit Courier will charge at up to 11 kW on a Level 2 AC charger or 100 kW on a DC fast charger, fits two Euro pallets in its cargo bay, and is an all-Ford design that’s actually slightly shorter than the sadly-outgoing Transit Connect. However, it’s much larger than the old Fiesta-based Transit Courier, which should mean it’s just the right size for cities – nimble enough for back alleys, roomy enough to carry 8.5-foot lengths of lumber. Payload clocks in at 1,543 pounds, while towing capacity is just marginally higher at 1,653 pounds.

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In case electrons don’t float your boat, Ford will also build regular Transit Couriers with gasoline or diesel power. In fact, the models you fill up at a forecourt will actually arrive first, with Ford targeting deliveries this year. Expect the electric version to come along in 2024, right in time for the ramp-up to 900,000 annual units. The E-Transit Courier sounds perfect for city-based contractors and small businesses in America looking to replace their soon-to-be-discontinued Transit Connects, so it’s a shame that it’ll likely never tread tire on American soil. Thanks, Chicken Tax.

Topographical Atlas

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Just about every manufacturer seems to be jumping into the trend of putting crossovers in Otterboxes, and Volkswagen is the latest to board the bandwagon. The Atlas Peak Edition is arriving this year for anyone who misses the styling touches of the original Audi Allroad but doesn’t miss the repair bills.

So what turns a regular Atlas into a Peak Edition? Well, this model gets silver trim that looks a bit like skid plates to the uninitiated, a set of 255/60R18 Continental Crosscontact ATR all-terrain tires on black wheels, black trim, special green or grey paint, orange stitching on the interior, and some badges. That doesn’t sound like a whole lot, mostly because it isn’t.

However, it’s not like most of the competition or the customer base serious into off-roading. The owner of a well-specced Touareg with the rear diff lock would scoff at this posturing attempt, but a stock Atlas should get down fire trails and cottage driveways with ease. The Peak Edition just adds slightly knobbier tires and a little bit of extra styling. It cashes in on the desire to look rugged without any huge compromises for typical on-road use, so expect to see Atlas Peak Edition examples everywhere after launch this summer.

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Dissolving CR-Vs

2007 Honda Cr V

After a recall campaign in Canada spurred internal investigation in America, Honda is recalling 563,711 CR-Vs from model years 2007 to 2011 that were ever used in the salt belt due to the potential for catastrophic unibody rot. Let’s see what the defect report has to say:

In salt-belt states where de-icing agents are used to maintain the roadway, the de-icing agents, along with mud and water, could enter the rear frame through drainage/positioning holes when the vehicle is driven through flooded areas or puddles at high speeds. Over time, the accumulated de-icing agents/mud/water mixture could cause corrosion to the frame’s internal structure. If this occurs, the rear trailing arm can fall off.

Ah, that doesn’t sound good. So what on earth does Honda plan on doing to fix this? Well, there are several options. If the rear trailing arm bolt comes out cleanly, Honda will install a brace. However, if it just falls out or is absolutely seized in place, Honda will either repair the frame or repurchase the entire vehicle. Imagine a buy-back on a 16-year-old crossover. If you happen to own an affected CR-V, expect to receive a letter in the post about this in early May. On the plus side, no injuries associated with this defect have been reported, but Honda has logged 61 complaints.

The Big Question

Spring is here, which means perfect weather for dropping the windows a touch and cranking the tunes up. With that in mind, I’d love to know what you’ve been listening to in your car lately. I’ve been bumping music from Snow Strippers, a Detroit-based Electropop/Witch House duo. One of their latest tracks, It’s Goin’ Bad, is perfect for chill night cruises under expressway lighting. Whether Slayer, Kenny Chensey, Mr. Oizo, or Injury Reserve, I’d love to know what driving songs have been stuck in your head lately.

(Photo credits: Ford, Volkswagen, Toyota, Honda)

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Forbestheweirdo
Forbestheweirdo
10 months ago

Did y’all not get to test drive the new Prius? I’ve seen first drives on several other outlets but was looking forward to seeing what you had to say about it.

SonOfLP500
SonOfLP500
10 months ago

If this occurs, the rear trailing arm can fall off.

Refreshing use of real English instead of “become detached” or “delocate” or some other mushy euphemism. George Orwell prize for the NHTSA.

Zeppelopod
Zeppelopod
10 months ago
Reply to  SonOfLP500

Reminds me of “rapid unplanned disassembly” in Kerbal Space Program.

Eric Busch
Eric Busch
10 months ago

I pretend optioned one almost exactly as Tom did.

If they show up at dealerships as priced, I might pull the trigger on a lease.

Turkina
Turkina
10 months ago

Just got a job with the town, and I’m partnered with/mentoring a 20 yo who moved here from BC. After being disgusted with all the previous drivers’ presets, I flipped on 90.7 WFUV and he’s groovin’. They play good stuff from all across the spectrum. Also took him to a great record store on our coffee break, so I’m glad I could help him acclimate to his new home.

Chris Anderson
Chris Anderson
10 months ago

It’s really disappointing that to get heated seats in the Prius Prime you have to get the range-sapping 19 inch wheels. The SE would be perfect for me if they made heated seats an option on it.

Forbestheweirdo
Forbestheweirdo
10 months ago
Reply to  Chris Anderson

Agreed. I’m thinking I’d have to go XSE and then immediately swap the wheels for a lightweight 18″ or even go back down to the 17s

Iain Tunmore
Iain Tunmore
10 months ago

Is the new Prius really gorgeous, because I don’t think it is. It ALMOST is, but the proportions aren’t quite right, the screen too flat, the front door to rear door ratio is off and the rear wing is too deep or just not right somehow.

It’s a vast improvement on previous Prius’ and better than many family hatches, but it doesn’t quite hang together cohesively IMO

Lightning
Lightning
10 months ago
Reply to  Iain Tunmore

Wow, someone else that thinks the windscreen is too flat. That’s my only real complaint about the styling, except the wheels are a bit too large too (and in an odd large/narrow size, i3-ish). Toyota was going for the wedge front and even admitted that they compromised aerodynamics a bit for that laid-back angle. It also makes the front side windows oddly tapered and compressed in the front and affects front seat sense of space according the TFL in a comparison with the previous gen. Tilt that windscreen up a bit, and the aero improves, and for me at least, it would look better. Don’t get me wrong though, I still like the style overall and think it’s one of the best looking new cars.

Last edited 10 months ago by Lightning
Theotherotter
Theotherotter
10 months ago

For my job, I (we) would buy the shit out of that electric Transit Courier if it were offered here. Alas.

Freelivin1327
Freelivin1327
10 months ago

All I saw was that you were doing bumps from Snow Strippers? Sounds like fun…

Stef Schrader
Stef Schrader
10 months ago

sell us a GR Toyota Prius you cowards

Anoos
Anoos
10 months ago
Reply to  Stef Schrader

Maybe they’re holding back the AWD version to sell it as a GR Prius. I hope. Of course, the added equipment will push the Prius past the price of a moderately ‘market adjusted’ Corolla GR’s price.

Knowonelse
Knowonelse
10 months ago
Reply to  Anoos

As an owner of an AWD Prius, I won’t go back to a non-AWD version. We just need it for occasional snow or trips to Tahoe in the winter, but since I am getting 46mpg average over 12k miles so far, that small reduction in mpg for having AWD is worth it. And since the majority of my driving is within this small town, a Prime would make sense for lots of EV moving about.

Itslucien
Itslucien
10 months ago

I think the Atlas looks good but it’s kinda funny to me that the thing is built on the same platform as the Golf.

OrigamiSensei
OrigamiSensei
10 months ago

If my current daily got wrecked and you put a gun to my head and told me I must buy a new car the Prius would probably be my first choice. I can’t even believe I’m saying that! While I respect the older Priuses for what they are, a great transportation appliance, I hated driving them with a passion. I think the new one looks stunning and a nearly 40 mile electric range is most attractive. I would love a GR version, but seeing as it would be priced at similar levels to a GR Corolla I don’t see it happening.

Ben
Ben
10 months ago

Imagine a buy-back on a 16-year-old crossover.

Sounds like a nightmare. Imagine having a cheap, old, functional vehicle and suddenly having to go buy a replacement in this market. If they’re lucky they will at least get inflated used car value for them, but still. I live in fear of hitting a deer in my old Prius because it was such a good deal and if it gets totalled (which would take approximately one damaged body panel to accomplish) I’ll never be able to get another one this good for the insurance payout.

Taco Shackleford
Taco Shackleford
10 months ago

First sunny day above 70, open the T-tops and blast some Van Halen like its the 80’s

MATTinMKE
MATTinMKE
10 months ago

PANAMA!

Stacks
Stacks
10 months ago

I’ve been listening to the amazing new JPEGMAFIA x Danny Brown album, but I don’t know if it’s really good driving music. I feel like the best driving music is something you can both ignore if you want AND sing along to, and this is wildly the opposite of those things.

Anoos
Anoos
10 months ago

No AWD on the Prime? I’ve been waiting for this thing assuming that it would be available with equipment that at least matched the outgoing model.

Seems like I’ll be keeping the Outback a little longer.

Detroit-Lightning
Detroit-Lightning
10 months ago
Reply to  Anoos

Same! Kinda disappointed by this…

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