I did not have “the Toyota Prius gets really hot” on my Bingo card for 2023, but here we are. Toyota’s stalwart hybrid car is back and all-new, and bizarrely, it may just be the best-looking car in the company’s entire lineup. (Yes, it looks better than the Supra. You know I’m right.) Today, we also find out that, barring any dealer shenanigans, it won’t take much to look that good.
Reviews of the new Prius are out today, and it’s getting solid marks; make sure and read ours here. With those comes official pricing from Toyota: the new hot hybrid starts at $27,450 for the base LE trim. If you want a fully loaded Limited AWD model, that goes up to a still-reasonable $35,865; see the chart below for details. (As with Toyota’s numbers, ours exclude delivery fees.)
Like the looks of the car, the verdict on pricing is Not Bad. It’s up a little bit from the 2022 car’s base price of $25,075, but still extremely reasonable in a world where the average new car price is almost $50,000 these days. And with that decent price tag comes up to 57 combined MPG and a bigger engine putting out nearly 200 horsepower. It seems like a great deal for a car that will be a solid, gas-sipping commuter that you also don’t hate looking at.
The Prius has had a bit of a challenge staying relevant in our current market, where everyone’s gone SUV-crazy and electric vehicles are rapidly taking over. But going fully EV still isn’t a great option for some people; some of us still need gasoline for now. The new Prius gets by great using very little of that, and finally, it’s easy on the eyes too.
I’ll tell you this officially: It’s okay to want a Prius now. You can admit it. You’re among friends here.
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