Marketers typically want snappy product names, so it’s quite amusing when manufacturers bestow cars with comically long names. Think BMW Individual M760i xDrive Model V12 Excellence THE NEXT 100 YEARS, a limited-run car that nobody remembers the details of but everyone remembers the name of. While not quite coming for BMW’s throne, a new contender from Kia launches a valiant effort to enter the top ten. Introducing the Kia EV6 North American Utility Vehicle Of The Year Limited Edition.
So what milestone is the Kia EV6 North American Utility Vehicle Of The Year Limited Edition celebrating? It’s not the first battery electric vehicle to win the Utility Vehicle of the Year category, as that would be the Ford Mustang Mach-E in 2021. It’s not even celebrating the first time Kia has won this particular award, as the Telluride brought home the hardware in 2020. Instead, it’s just celebrating that the EV6 won in 2023. Weird, right?
In celebration of winning this award, Kia’s put together an intriguing mix of cosmetics on this EV6, starting with a great color combination. The Deep Forest Green paint is intriguingly dynamic, near-black in shadow but brilliant in sunlight, and it comes paired with the positively classic choice of tan upholstery. It’s the right sort of tan too, not too far beige but not borderline brown. Speaking of the interior, the center console gets a special plaque with slightly cheesy dual North American Utility Vehicle of the Year medallions, although that’s mercifully the only branding I can see. Think of it as a weird anomaly, a bit like Oldsmobile’s old international flag badge that celebrated, for some reason, all the countries GM vehicles were sold in.
Speaking of weirdness, the Kia EV6 North American Utility Vehicle Of The Year Limited Edition is a strange mashup of two different trim levels. It’s essentially a GT-line model with several blackout pieces like the wheel arch trims and valences borrowed from the mid-range Wind trim level, which almost makes this special edition a bit like dressing down. Sure, it has all the fancy luxury features you’d expect in a well-equipped electric crossover, but at a glance, it might look like a cheaper model than it actually is. How’s that for an odd decision?
Even though the feature packaging of the Kia EV6 North American Utility Vehicle Of The Year Limited Edition is strange, the powertrain is downright sensible. This special EV6 comes with 320 all-wheel-drive horsepower thanks to a 74 kW motor up front and a 165 kW motor out back. With a 77.4 kWh battery pack feeding these motors, expect range to clock in at 252 miles — not a groundbreaking figure, but potentially justifiable given the performance on tap. Plus, all-wheel-drive is nice to have for northeast winters, ski trips from Los Angeles to Tahoe, and everywhere in between.
Pricing for the Kia EV6 North American Utility Vehicle Of The Year Limited Edition hasn’t been announced yet, but we’d be surprised to see a price tag as long as this EV’s name. For context, the comparably-equipped all-wheel-drive GT-Line trim starts at $58,925 including a $1,325 freight charge, so don’t be surprised if this special edition model lands in that ballpark when it arrives later this year.
(Photo credits: Kia)
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