Home » Why Does Everyone Seem To Want Rezvani’s Customers Dead?

Why Does Everyone Seem To Want Rezvani’s Customers Dead?

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Remember Rezvani? They started out making sleekly-rebodied Ariel Atoms way back in 2015, and over the years seem to have migrated into a very different market than making light, exciting track-oriented cars. Now, their entire lineup seems to be cars designed for people who are in constant fear for their lives.

I’m not kidding – out of eight different Rezvani models, half offer some sort of armor and/or “security” features. Plus, the whole reason I’m writing this in the first place is because I got a PR email from Rezvani about their new Arsenal SUV (which seems to be based on the GM platform that underpins the Escalade/Tahoe/Yukon), that “boasts the most advanced composite armor accessible to civilians.” Who is Rezvani’s target buyer, and why do so many people seem to want them dead?

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I mean, I get that there are situations that need armored vehicles because the people or stuff inside them are actual targets for violence, for any number of reasons. Heads of state, Brinks trucks full of cash, people who say dumb shit online about things they don’t know about  (you know, like me, when it comes to armored vehicles), celebrities in the telemarketing community, all these types of situations I suspect have plenty of reasons to need armored, high-security vehicles.

But is that who Rezvani is selling these cars to? Look, here’s the Rezvani lineup, with their options for people who think other people want them dead highlighted:

Rez Lineup Scaled Stroke Pv

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That’s a lot of armored cars. And these names! Arsenal, Vengeance, Tank, Hercules – we get it, Rezvani, you mean business or whatever. I’m going to guess one of the offered weapons isn’t the concept of subtlety. These are armored luxury SUVs, not necessarily targeted at heads of state or deposed royalty or anything like that, just for, I guess, deeply paranoid rich people. Listen to these security and armor features of the new Arsenal:

“ARSENAL offers option of composite armor rated to B6 level.  This level of armor is known for its high resistance and protective capabilities.  This provides protection from assault rifles such as AR15 and AK47 ammunition along with armor piercing rounds. Traditionally, ballistic steel has to be used to achieve this level of protection adding a tremendous mount of weight to the vehicle. However Rezvani’s new advanced composite armor weighs 1/3 the weight of its equivalent steel counterpart while maintaining the same ballistics rating that steel used to provide. This weight savings can equate to over 1,000 lbs of weight. This is the most advanced  armor on a vehicle  offered to civilians.  Arsenal’s composite armor provides a reliable and robust layer of protection, ensuring safety in high-risk situations. Until now composite armor was limited to B4 Level in civilian armored vehicles.”

I mean, this is all impressive. Well, hold on, let me look up what the hell B6 level is because the truth is I don’t really know. I’ve been punched in the face before, a few times, but so far I’ve never had to worry about armor-piercing rounds from anything named for two letters and two numbers, so I’ll admit I’m ignorant. Give me a moment here to educate myself.

Rezarsenal Rear

Ah! Okay, so to really, really simplify it, it seems that B4 level would protect against being shot at with most types of handguns, while B6 level will also protect against shots fired from rifles and larger weapons like that. So, B4 may be fine if a cowboy is shooting at you with their six-shooter, pardner, but you’ll want B6 if, uh, Rambo crawls out of a manhole with an AK and tries to waste your sorry ass.

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Again, I’m sure a ton of engineering went into this and yes it’s impressive and all that. Yes, yes, amazing stuff. Rezvani is only making 100 of these, which just makes me even more fascinated about who they’re trying to sell these to. These start at $225,000, so we know it’s rich people. And it’s rich people that aren’t just afraid of, you know, crime, because I think the B4 level of armor would likely handle most opportunistic armed robberies, right? This thing is armored for sniper rifles and AKs, which is a definite step up in the trying to kill you arena.

So, it’s for rich people very convinced that there are people who really, really want them dead. Not just people who want them dead, but maybe whole organizations of people who want them dead, with budgets for weapons and complex plans to attack people while they’re driving around.

Why do these groups want potential Rezvani customers to be so dead? What did the potential Rezvani buyers ever do to them? Are potential Rezvani buyers so loathsome, or do they just, deep down, want to believe they’re so loathsome that people will go to extraordinary lengths to kill them?

I suppose that may be the key here; this could be a status thing. When you get bored with just showing the world how much money you have, where do you go? I guess you go to showing the world that lots of people would love to see you dead? That’s a pretty big flex, I suppose.

The showiness of it all is also why I think these are more about the idea that someone wants you dead instead of the grim reality of that situation. Actual armored vehicles used by people who genuinely might get killed, like this boring-looking Jetta we featured here before, seek to not draw attention to themselves because that’s part of being secure: not being noticed in the first place. That’s very different than what Rezvani is doing.

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You can impress the honeys of your preferred gender at the bars by having them guess what you and Archduke Ferdinand have in common – people would love to kill you both! But the difference here is Archduke Ferdinand was a chump who let it happen and started WWI while you’re far more savvy and have a car that can stop a small militia and has supple otter-leather seats.

Rez Ars Front
[Ed note: Hold up, I know exactly who this thing is for. Tap the pic. – Pete]
Rezvani is definitely selling something here, and I don’t really believe it’s protection against AK47 attacks. I mean, are these being sold to Mexican drug cartel people? The cartel guys seem to use much more crude and brutal vehicles than the refined, luxurious machines Rezvani offers, so I don’t think that’s their market. I think it’s the sense of self-importance that comes from the illusion that you’re so important, whole squads of assault rifle-bearing people will be coming at you, at potentially any moment.

This feels like a strange state of mind to be in. But, if there’s 100 people who feel this way, Rezvani will have exactly what they need, so I guess I hope your new Arsenal brings you joy, rich weirdos.

 

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Myk El
Myk El
1 month ago

Their armored offerings look a lot like the private military type vehicles you’d see in a GTA or Saints Row game.

Kaiserserserser
Kaiserserserser
1 month ago
Reply to  Myk El

The only time I’ve seen one of these outside of an article about them is one appeared in the show “the terminal list” as the car of the main person on the bad guy private military team.

BenCars
BenCars
1 month ago

There are lots of people with targets on their backs. Gangsters, drug lords, mafia, assassins etc etc.

Swedish Jeep
Swedish Jeep
1 month ago

I’m trying to understand what the extra 400k gets you on the rebadged C8…..

M0L0TOV
M0L0TOV
1 month ago

My whole thing is, wouldn’t subtlety be better? Like the armored VW Jetta’s you see would do better than one of those because you’re not drawing unwanted attention. I think it’s best to blend in but what do I know.

MY LEG!
MY LEG!
1 month ago
Reply to  M0L0TOV

I think we both know the idea with these things isn’t to avoid confrontation, it’s to attract it.

M0L0TOV
M0L0TOV
1 month ago
Reply to  MY LEG!

Yeah, like the jacked up trucks with low profile tires on their rims. That makes the truck utterly useless.

Cerberus
Cerberus
1 month ago

Best way to survive an ambush scenario is to not end up in one. These stupid things make it easy for your opponents to find you. James Bond’s Aston Martin is largely a stupid vehicle for purpose, too, being so visible (except for some situations where an AM is camouflage), but that’s for fun, OTT movies and this thing is (sold as) intended for real life. This is definitely for the sad wannabes for whom money cannot buy genuine self esteem or courage.

Waremon0
Waremon0
1 month ago
Reply to  Cerberus

I can’t imagine a scenario where a small, old hatchback wouldn’t be the best choice for camouflage. Even in Monaco, the workers have to drive something.

Cerberus
Cerberus
1 month ago
Reply to  Waremon0

Depends on what your undercover identity is.

Twobox Designgineer
Twobox Designgineer
1 month ago
Reply to  Waremon0

I think the answer is get a Camry or a Corolla. The cars are virtually invisible. The Camry Dent is probably the result of being tap rear ended at gas stations because the car behind you didn’t see you there.

Aaron
Aaron
1 month ago

There’s a certain type of person that’s both fearful of and fetishistic for some kind of “fall of society” scenario. They get satisfaction from spending their way out of the problem ahead of time by stockpiling freeze dried food, building an arsenal, and holding up in their self-styled compound. Some just have the budget to stash a few MREs in the basement and buy a knock-off solar generator with a patriotic name. Others can step it up to buying a Cybertruck and more rifles than they can manage. The wealthiest can buy a Rezvani (or fleet of them) for their off-grid compound and team of mercenaries private security.

YMT09
YMT09
1 month ago
Reply to  Aaron

This just sounds like collecting with extra steps.

Mr E
Mr E
1 month ago

Those trucks look like they were solely designed to be in some lame Hollywood blockbuster movie (e.g. Bad Boys, Transformers, etc.) where everything is already larger than life.

Thankfully, no one wants me dead. As far as I know.

Ryan L
Ryan L
1 month ago

Someone around here (mn) drives a clapped out “Tank” and it’s so clearly a Jeep Wrangler kit car from a mile away when I saw the prices I was flabbergasted.

To each their own but it’s clearly just a reskinned terribly gaudy bought not built 4 door wrangler.

LastStandard
LastStandard
1 month ago
Reply to  Ryan L

Eden Prairie area? Pretty sure I saw that one some time last year on my way into work.

Ryan L
Ryan L
1 month ago
Reply to  LastStandard

yeah I live/work out in the west suburbs so somewhere around there. Can’t remember exactly where I’ve spotted it but I’ve seen it a few times.

TXJeepGuy
TXJeepGuy
1 month ago

They should be shot for buying cars that look like that.

Aaron
Aaron
1 month ago
Reply to  TXJeepGuy

That’s what they’re secretly hoping for.

Shinynugget
Shinynugget
1 month ago

Can’t wait to see one of these with some tactical truck nutz hanging off the tow hitch.

My Goat Ate My Homework
My Goat Ate My Homework
1 month ago

This isn’t a lot different then 1000HP or Desert Runner or Rock Crawler that are all over the place. Nobody actually needs that stuff. It’s for display and the warm fuzzy feeling it gives its owners that they COULD do something. In this case that something is survive a hail of small arms fire. But really, just for the grams like that lifted wrangler with the angry face, or the Raptor that won’t fit in the garage, or the hellcat that really just leaves burn marks in front of someone’s driveway.

But, in this case it’s done by a company with a lackluster history of quality issues and poor customer service… Now that I type that they’re not so much different then Dodge. I kid.

Bite Me
Bite Me
1 month ago

This isn’t a lot different then 1000HP or Desert Runner or Rock Crawler that are all over the place. 

Uh I don’t think those are all over the place, that might just be where you’re at

Grey alien in a beige sedan
Grey alien in a beige sedan
1 month ago

Do any of them come in hot pink from the factory?

Fenton Canaby
Fenton Canaby
1 month ago

Luka Doncic has one. It’s a douchemobile.

Kaiserserserser
Kaiserserserser
1 month ago
Reply to  Fenton Canaby

I believe his is an Apocalypse Hellfire, not a Rezvani (although with his type of money maybe he has both)

I_drive_a_truck
I_drive_a_truck
1 month ago

Pete nailed it.

Taargus Taargus
Taargus Taargus
1 month ago

These are for (human – figurative) tools, obviously. I can’t imagine an actually important person wanting to be so easily spotted and tracked. Might as well have a glowing amber aura around you and your vehicle a la Grand Theft Auto mission target.

Curtis Loew
Curtis Loew
1 month ago

I think the target market is rappers for whom fear of a drive-by shooting is a real thing. There are many of them here in Florida that really do drive armored SUVs.

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