Home » Ram Appears To Be Using AI To Design Its Merch And Is Selling A 48-Inch Banner With A Toyota Tacoma On It, Also Thinks America Is Losing Ten States

Ram Appears To Be Using AI To Design Its Merch And Is Selling A 48-Inch Banner With A Toyota Tacoma On It, Also Thinks America Is Losing Ten States

Ram Usedtacoma Top Color

You know what AI-generated art is really good for? Generating images fast. Not good images or accurate images, just fast crap that would have taken a human a lot longer to make, except the human may have decided not to do anything profoundly and obviously stupid, like putting a Toyota Tacoma on merch for Ram or getting the number of stars on the American flag wrong. That’s what AI-generated images are good for: making unusably stupid images with breathtaking speed.

I wish this was a joke, but, sadly, it’s not. Stellantis’ main all-truck-all-the-time brand, Ram, has a big merch store absolutely jam-packed with Ram-themed stuff, like T-shirts and knives and drinking glasses and backpacks and hoodies and probably a colonic kit or whatever. You would think that, since the whole point of the merch is to showcase Ram trucks and promote the whole Ram product identity, the use of, say, Ram trucks instead of, oh, Toyota trucks would be a big deal.

Vidframe Min Top
Vidframe Min Bottom

You would think that, but clearly Ram doesn’t seem to think something as trivial as not putting a competitor’s truck on their own merch is a big deal, because look at this shirt that was for sale on their site:

Ram Shirt Tacoma 1
Screenshot: Official Ram Outfitters

So we have a “2026 RAM PATRIOTIC UNISEX T-SHIRT” here. The 2026 checks out, since that’s the year of our Lord that we are in, and I guess it’s unisex, since it lacks any genitalia, and it definitely is a T-shirt. But the Ram and patriotic part? I’m not so sure. Let’s look at the Ram part:

Ram Tacoma Shirt 2
Screenshot: Official Ram Outfitters

Wait…is that a Ram? I don’t think so. Look:

Tacoma Ram Shirt Comp
Screenshot: Official Ram Outfitters, Ram, Toyota

That’s a Tacoma. A used Tacoma, even. Ram couldn’t even spring for a new Tacoma to put on their Ram shirts? It’s definitely not a Ram, even if someone or some algorithm slapped a RAM badge on that distinctive Tacoma grille.

And as far as patriotic, well, wouldn’t you expect a patriot to at least know how many stars, and from there, states there are in these wonderful United States of America?

Ram 40stars
Screenshot: Official Ram Outfitters

I’m pretty sure we have 50 states, and that flag only has, even assuming there’s some blocked behind that Toyota, 40 stars. Look up there, I did the math. So what states is Ram suggesting we remove? A Dakota? We have three of them, after all, I think. Rhode Island? It’s small, maybe no one will notice. Arizona? Maine? North Carolina? Franklin? Florida? Who knows?

Other folks online noticed these issues as well, and the shirt seems to have been pulled from the site. But it’s not the only thing Ram is selling that promotes a Toyota Tacoma. Want a huge, four-foot banner that shows how much you love America, re-badged Tacomas, and AI bullshit? Boy are you in luck!

Ram Banner Tacoma
Screenshot: Official Ram Outfitters

Look at that thing, proudly proclaiming that this is Truck Country! Truck Country must be a former Japanese colony, based on their mascot truck:

Ram Banner Tacoma 2
Screenshot: Official Ram Outfitters, Toyota

There’s our Toyota again, wearing the RAM badge. Now just on the off chance that you think we’re being too harsh here, that it really isn’t such a big deal to have some other company’s truck on this banner with the Ram name on it, let me present a little analogy.

What if your kid was really into Hello Kitty, and they wanted a Hello Kitty poster. So you go to the Hello Kitty official merch site, and buy a Hello Kitty poster, and you get this:

Hellogarfield
Images: Sanrio, King Features Syndicate

It says Hello Kitty but the kitty herself has the head of 1978-era Garfield. Do you think your kid would be fine with that? After all, it’s still a cat, right? And before you say it, no I don’t buy that Hello Kitty is somehow not a cat, so save it.

The point is clearly this would not be okay. Sanrio would never allow such a poster to be sold through any of their outlets. So why does a company that makes tiny stationary sets for little kids have such higher standards than Stellantis, one of the world’s biggest carmakers?

Why is Ram okay with this? It’s absurd! The level of AI slop here is so vast and rich it would feed every algorithmic swine in the world. It’s literally the wrong freaking truck on Ram’s own merchandise. They should feel embarassed as hell.

Remember, this isn’t the first time Ram has made an ass of themselves with AI. Take the L and learn the lesson, dummies. Hire some actual designers to make your damn shirts. Sure, you’ll have to pay them, but they will at least know how many damn states there are in American and I suspect will know which motherclutching truck to put on the damn shirt.

We really living in the stupidest of times. Ram, get your head out of your ass.

Top shot: Ram

 

 

 

 

 

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Ranwhenparked
Member
Ranwhenparked
4 days ago

The new Dakota maybe, kind of, sort of, has a grille vaguely shaped like that, and has that upward kick on the rear doors, so maybe RAM can save face by claiming its just a very poorly drawn rendering of that. A product that is not sold in the United States

Harvey Firebirdman
Member
Harvey Firebirdman
4 days ago
Reply to  Ranwhenparked

Would be funny if the new Dakota (when ever it comes out) does look like this and just looks like a knock off Taco. As I always thought the 2nd gen Tundra stole a lot of styling ques from the third gen Rams.

Hugh Crawford
Member
Hugh Crawford
3 days ago

The missing part of the grill is South Dakota?

Howie
Member
Howie
4 days ago

Preach!

1978fiatspyderfan
Member
1978fiatspyderfan
4 days ago

I’m sure some of the removed states would be California, New York, Minnesota, and other truck hating states.
Wouldn’t it be funny if Ram got hit with a lawsuit for copyright infringement from Toyota?

Dave mid-engine
Dave mid-engine
4 days ago

There are more products out there using that mess of an image.

https://us.amazon.com/Truck-Legendary-Metal-Round-Garage/dp/B0CVQQ19HL

Will Packer
Will Packer
3 days ago

Brand: Generic lol!

Jesse Lee
Jesse Lee
4 days ago

I guess nobody is surprised that their merch department is not any more focused on quality than their car building departments.

Ranwhenparked
Member
Ranwhenparked
4 days ago
Reply to  Jesse Lee

OR, their car building department has recently become extremely focused on quality, and the merchandise department just accidentally got ahead of the announcement that RAM is going to start selling rebadged Toyotas. I mean, it could happen

DialMforMiata
Member
DialMforMiata
4 days ago
Reply to  Jesse Lee

They’re focused on quality by showing a picture of a truck that has it.

Kurt B
Member
Kurt B
4 days ago

Extra funny that we know employees of some repute read the Autopian so this hit the Stellantis Teams instance (because why would they use Slack when they could pick something worse) almost immediately

Last edited 4 days ago by Kurt B
Bkp
Member
Bkp
4 days ago

That Hello Kitty/Garfield mashup is a little disturbing.

There’s the old adage about only getting (at most) 2 of 3 of fast, cheap and good. I’d guess this was probably fast, maybe cheap depending on what they paid for the software/AI service. Good it obviously is not, in fact it’s more like one of Jason’s favorite topics, poop. Really bad smelling poop.

Last edited 4 days ago by Bkp
Hugh Crawford
Member
Hugh Crawford
4 days ago
Reply to  Bkp

Hello Kitty ∩ Garfield = Heathcliff.

Hugh Crawford
Member
Hugh Crawford
3 days ago
Reply to  Hugh Crawford

The union of the math literate and people who thought that was funny is greater than I expected.

The Autopians are a classy bunch.

Nlpnt
Member
Nlpnt
4 days ago

Let’s see, 38 states. Merging all of New England into one gets rid of 5, combining both Dakotas and both Carolinas two more, creating a single State of Northwest out of Washington, Oregon and Idaho gets us to 9.

Now that gambling’s legal basically everywhere there’s no good reason for Nevada not to be part of California, Arizona and New Mexico can be one state and carving up Missouri between Illinois and Kansas brings us to 12. Whew.

Last edited 4 days ago by Nlpnt
Howie
Member
Howie
4 days ago
Reply to  Nlpnt

Maybe eliminate CARB states? Uh, maybe not. Blue States? Uh….I will show myself out

Nlpnt
Member
Nlpnt
4 days ago
Reply to  Howie

I deliberately did it without regard for the political ramifications (no pun intended) otherwise Florida would definitely be getting ceded back to Spain.

Cloud Shouter
Cloud Shouter
4 days ago
Reply to  Nlpnt

Spain ain’t taking that back.

Spikersaurusrex
Member
Spikersaurusrex
4 days ago
Reply to  Nlpnt

You missed putting West Virginia with Virginia. And Nevada is probably more like Utah than California. Las Vegas is like neither.

Frank C.
Frank C.
3 days ago

Nevada is a complication. A high percentage of Mormons, yet an abundance of alcohol and even legal prostitution.

Cheap Bastard
Member
Cheap Bastard
3 days ago
Reply to  Frank C.

And radioactive contamination.

Rick Cavaretti
Rick Cavaretti
3 days ago
Reply to  Cheap Bastard

Northern Nevada, into SE Utah. Yes, it’s a documented problem.

JJ
Member
JJ
3 days ago
Reply to  Nlpnt

I recently learned 85% of Nevada is federal land. So it’s kind of already not really a state (or at least not the one we think it is).

Space
Space
3 days ago
Reply to  JJ

We will gladly lower that number, we desperately need the land.

Space
Space
2 days ago
Reply to  Cheap Bastard

Yea, the test range is pretty far away from Vegas, like 40 miles. Even an extra 20 miles of land would allow for the next 75 years of growth. If you climb one of the peaks in the Spring mountains you can just barely see it, pretty boring.
Or avoid that area altogether and build along the “Long 15”

Cheap Bastard
Member
Cheap Bastard
2 days ago
Reply to  Space

Exposure depends more on which way the wind was blowing. Fallout from the tests was measurable all the way to Vermont:

https://coldwarheartland.ku.edu/memories/downwinders

Will Packer
Will Packer
3 days ago
Reply to  Nlpnt

Leave Nevada alone!
(Legal brothels!)

Canopysaurus
Member
Canopysaurus
4 days ago

What’s worse than muddled AI crap is that some person was paid to look at this and OK it for production. That job will probably soon move to AI, too, and the schlub to CEO.

Last edited 4 days ago by Canopysaurus
Howie
Member
Howie
4 days ago
Reply to  Canopysaurus

I am guessing AI did the OK

Spikersaurusrex
Member
Spikersaurusrex
4 days ago

It seems they’ve removed the banner from the store now, too.

Rad Barchetta
Member
Rad Barchetta
4 days ago

You can still buy a knock-off “One Nation One Race” shirt on TeePublic. Surely this one will show up there soon, too.

Rod Millington
Rod Millington
4 days ago

Honestly, given that it’s Ram, I would have expected the flag to be a thin blue line variant. All the stars could be Punisher skulls.

One would hope that this is one of those lessons where a company learns to actually pay an artist to do something, but we all know that isn’t going to happen.

Space
Space
3 days ago
Reply to  Rod Millington

Alot of Tacomas and Tundra around here have that too so maybe they thought it was redundant after copying Toyota’s truck already.

Spikersaurusrex
Member
Spikersaurusrex
4 days ago

It looks like we’re down to 38 states. A couple of those rows only have 7 stars. Also, stupid Stellantis.

Twobox Designgineer
Twobox Designgineer
4 days ago

The rows have 8-7-8-7-should be 8 but it looks like only 7 would fit. (The real flag is 6-5-6-5-6-5-6-5-6.) So either 37 or 38, it’s a mystery! The question is, who has to leave?

Rad Barchetta
Member
Rad Barchetta
4 days ago

Florida.

DialMforMiata
Member
DialMforMiata
4 days ago
Reply to  Rad Barchetta

Y’all would absolutely miss us if we were gone. We’re like the cousin your family has great stories about but he’s far enough away that you don’t actually have to directly deal with his crazy crap.

JJ
Member
JJ
3 days ago
Reply to  DialMforMiata

I have this theory that “normal” places get a good mix of different influence from their neighbors. But Florida is a peninsula and therefore a dead-end. That’s gotta do something to a society, right?

Will Packer
Will Packer
3 days ago
Reply to  DialMforMiata

Florida, the Cousin Eddie of America!

RustyJunkyardClassicFanatic
Member
RustyJunkyardClassicFanatic
3 days ago
Reply to  Will Packer

“Shitter was full!”

Rad Barchetta
Member
Rad Barchetta
3 days ago
Reply to  DialMforMiata

That’s true. You’re worth keeping around for the entertainment value. We’ll miss you when the whole state is underwater. Although “Alabama Man” has a nice ring to it.

Cheap Bastard
Member
Cheap Bastard
3 days ago
Reply to  DialMforMiata
Will Packer
Will Packer
3 days ago

Long Live the Republic of Texas!
Or California could leave and good riddance!

Frank C.
Frank C.
3 days ago
Reply to  Will Packer

I welcome the independence of the world’s 4th largest economy and any other states wanting to join it, in separation from the former slave states and other backward locales.

Rick Cavaretti
Rick Cavaretti
3 days ago
Reply to  Frank C.

Related, been arguing this since AP US History in high school, almost 35 years ago, in regards to the slavers and white supremacists, etc. It was a mistake telling General Sherman to stand down. He should have been allowed to complete his campaign, hitting the Atlantic, then turning south to preemptively remove any future problems from Florida, then turning west until he hit Texas. We would not have today’s problems if he had.

Rad Barchetta
Member
Rad Barchetta
4 days ago

Also 11, maybe 12 stripes? Hard to count because I’m not sure they all lines up right

JJ
Member
JJ
3 days ago
Reply to  Rad Barchetta

It’s about time someone put Delaware in their place (not on the flag).

Y2Keith
Member
Y2Keith
3 days ago
Reply to  Rad Barchetta

Pretty sure it came to 11. It would have to be an odd number to have red at the top and bottom. Unless they put two white stripes side by side in the middle, which, given that this is AI, they very well could have.

Hoonicus
Hoonicus
4 days ago

“We Dumb !”

Spikedlemon
Spikedlemon
4 days ago
Reply to  Hoonicus

Is this not on-brand for Stellantis, and at the same time, a product directly aimed at their consumer?

Nathan Gibbs
Member
Nathan Gibbs
4 days ago

Toyota ought to make an ad highlighting how when competitors cheap out on design, the first “badass American Truck” that the AI can think of is a certified pre-owned Toyota Tacoma. They’re built in Texas!

Twobox Designgineer
Twobox Designgineer
4 days ago
Reply to  Nathan Gibbs

I’d love to see one of these on the wall in a Toyota dealership, inviting customers to ask why.

Dave mid-engine
Dave mid-engine
4 days ago
Reply to  Nathan Gibbs

I don’t know where used Tacomas are built but new ones are built in Baja California and Guanajuato. Tundras are built in Texas.

Greg
Member
Greg
4 days ago

“I’ll never let a computer tell me shit”-Deltron 3030

I try to avoid AI as much as possible, but have slowly been asking it questions. I try to at least follow up the source material, but its going to be a super slippery slope I can already tell.

Jack Trade
Member
Jack Trade
4 days ago
Reply to  Greg

I think you’re ahead of most people’s use, actually checking its work. I find it useful for getting going fast on diagnosing car problems, but I always check where the info actually resides. At least when it’s not clear…”you should take it to your local X dealer at Y” needs a less-thorough evaluation I find.

Dylan
Member
Dylan
4 days ago
Reply to  Greg

I feel like that’s a very under appreciated album

Greg
Member
Greg
4 days ago
Reply to  Dylan

I was on a school field trip and snuck away to a record store to buy it when it came out. I will listen to it every couple of years and it still hits.

Protodite
Protodite
3 days ago
Reply to  Greg

Check the source of where it really comes from – the egregious use of electricity, water, and the destruction of the land to put in the lifeless, hostile, black box data center. It’s not worth it to give you shit answers. Ditch google and just pay for Kagi search – unlike everything else on the web at this point it’s a product that actually works and isn’t hostile to the users, which is really refreshing once you experience it since the rest of tech has become absolutely antagonistic. There is nothing wrong with fully avoiding it.

Last edited 3 days ago by Protodite
Greg
Member
Greg
3 days ago
Reply to  Protodite

I’ve never heard of Kagi, I’ll check that out now!!
edit: I tried it, it sucks at least as a first time user. I couldn’t get a half decent search result on anything. You can’t even get answers from Reddit when you try.

Last edited 3 days ago by Greg
DialMforMiata
Member
DialMforMiata
4 days ago

Thanks for the reminder of how nightmarish OG Garfield was, Torch.

Rollin Hand
Rollin Hand
4 days ago

This is the most Ram thing that ever Rammed.

Chris D
Chris D
3 days ago
Reply to  Rollin Hand

It’s a good thing that the RAM Colonic mentioned in the article is just imaginary…

Strangek
Member
Strangek
4 days ago

So are we just going to wait for AI to break literally everything before, you know, stopping it with this shit? Is that the plan? Seems like that’s the plan.

Twobox Designgineer
Twobox Designgineer
4 days ago
Reply to  Strangek

Won’t happen until people high enough up the ladder get canned for it. Or Rammed.

1978fiatspyderfan
Member
1978fiatspyderfan
4 days ago
Reply to  Strangek

They can, they already invested the money in AI all in. To stop would be to admit a mistake

Protodite
Protodite
3 days ago
Reply to  Strangek

It is evil, at its very base, It should be destroyed for the good of humanity.

JJ
Member
JJ
3 days ago
Reply to  Strangek

we’re going to go through DECADES of “ok, ok it’s still a little rough now but in 3 more years it’ll be amazing.”

Mike Harrell
Member
Mike Harrell
4 days ago

…40 stars. Look up there, I did the math.

There are only seven stars in the second and fourth rows so, generously assuming eight in the bottom row, this still only makes 38 stars.

Live2ski
Member
Live2ski
4 days ago

I’d like to see Toyota sue Ram for defamation and using their image without permission

Rich Mason
Rich Mason
4 days ago
Reply to  Live2ski

As a Toyota owner I would like to join that suit.

Buddybears
Buddybears
4 days ago

Their TV ads look like the creative team was told they had to appeal to trumpers because ALL of their fucking ads are exactly the kind of cheesey shit trumpers just love, including GINORMOUS flags on flag poles in the truck bed.

Howie
Member
Howie
4 days ago
Reply to  Buddybears

I am sure they will advertise at the big outdoor UFC fight outdoors at the White House which needs high security indoors

TDI in PNW
TDI in PNW
4 days ago
Reply to  Buddybears

To be fair, Dodge has been pushing dipshit Alpha Male themed ads for decades now. I guess that appeals to some people. The kind of people I tend to avoid being in proximity to.

JJ
Member
JJ
3 days ago
Reply to  TDI in PNW

say what you will, those ppl buy cars trucks and someone’s gonna cater to them.

H4llelujah
H4llelujah
4 days ago

I can only imagine this will lead to a strongly worded, email to whatever low-cost-country employee they have running this merch department.

But inevitably it will be written using AI translation, and probably lead to a wagoneer T-shirt featuring the millennium falcon.

Howie
Member
Howie
4 days ago
Reply to  H4llelujah

Or is it a low paid US based employee. Maybe either or both

Buddybears
Buddybears
3 days ago
Reply to  H4llelujah

I would buy that T shirt.

JurassicComanche25
Member
JurassicComanche25
4 days ago

Shoutout to Franklin, the best state! Right next to Madness, if you hit Despair youve gone too far

Live2ski
Member
Live2ski
4 days ago

you’ll never get out of the State of Insanity!

Snowbird
Snowbird
4 days ago

Insert the Spongebob “How many times do we have to teach you this lesson old man?” GIF here.

Bronco2CombustionBoogaloo
Bronco2CombustionBoogaloo
4 days ago

Seems to be 11 stripes as well? I guess we should just be happy they didn’t go with the gag-inducing thin blue line version.

DialMforMiata
Member
DialMforMiata
4 days ago

They’re just taking their cue from the Trump Mobile phone, which also features 11 stripes on its flag. Honestly, the Venn diagram for people who buy Trump phones, RAM merch and can’t count past ten without taking off their shoes is pretty much a full circle so it’s all good.

Twobox Designgineer
Twobox Designgineer
4 days ago
Reply to  DialMforMiata

Yes, but can they get to 21 without dropping their pants?

DialMforMiata
Member
DialMforMiata
4 days ago

Depends on how many toes they’ve got. Some might only make it to 17, some all the way to 24.

CampoDF
CampoDF
4 days ago

Here to comment the same. I’m starting to formulate a theory about AI use and political affiliation. The further to the right these schmucks are (or pandering to the right), the less they care about accuracy when using AI. Bunch of goddamn morons.

1978fiatspyderfan
Member
1978fiatspyderfan
4 days ago
Reply to  CampoDF

I assume you are just ignoring all the AI failures on the left? This AI Crap is an all over mess

JJ
Member
JJ
3 days ago
Reply to  CampoDF

you’d still think this demo, if they care about anything, would want the truck that represents their entire identity to be the right one. Like, it looked RAM-enough for me, but I have to imagine would stand out immediately to someone committed to the brand.

Mike Harrell
Member
Mike Harrell
4 days ago

I count thirteen stripes, seven next to the canton and six below it, so that part is actually correct.

Spikersaurusrex
Member
Spikersaurusrex
4 days ago
Reply to  Mike Harrell

Thirteen is plausible if you think the 7th one is next to the canton and it’s not just the wavyness of the flag. I tend to give the benefit of the doubt here.

Mike Harrell
Member
Mike Harrell
4 days ago

The first stripe below the canton is white, as on the actual US flag, and I don’t see how that can be the same white stripe as the one that’s at the same level as the top of the cab of the truck, as that stripe pretty clearly must terminate against the side of the canton, given how much of it is visible. This means the seventh stripe (red) must also terminate against the side of the canton, making thirteen stripes in total.

Spikersaurusrex
Member
Spikersaurusrex
4 days ago
Reply to  Mike Harrell

That was the conclusion I came to also, but I did think at first that it was 11 stripes.

JJ
Member
JJ
3 days ago

I humbly suggest we’re using way too much actual brain power trying to parse the intent of a program that has none.

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