Ferrari and Apple alumni Jony Ive collaborated on a 4,982-pound electric car. The Luce has a nice interior, but the exterior design is easily the most bizarre Ferrari we’ve seen in years. Our readers haven’t stopped clowning on the thing. Move over, Stellantis, there’s a new automotive punching bag!
Thomas wrote about the Ferrari Luce, the electric car the Internet can’t seem to stop laughing at. Andrew Pappas:
The fastest depreciating Ferrari since I had hair.
AlfaSigma:
I can just imagine the smug grins on the faces of the Italian designers that got snubbed so a celebrity tech designer could design an overpriced PlayMobile-simple looking appliance. Jony’s calling card has always been visual simplicity and here you have it! Ivy designing for Ferrari is like Escher designing the new Pet Rock or Dali designing future ICBMs. Sure, they are well-known visualists and it sounds like a cool idea but this isn’t their forte and there are much much better ways to waste your money, reputation, and the tremendous design talent that you already have available to you.
Copy_run_start:
Ferrari has been known to threaten legal action against people for modifying the badging / trademarks on their cars.
I hear that they’re going to take any Luce owner to court who keeps the Ferrari name and emblem on the car.
SAABstory:
That’s the best looking Nissan Leaf I’ve ever seen.
DialMforMiata:
I don’t hate a weird Ferrari. I would happily rock an FF, for example. But this… this… looks like a damn Waymo or something. It doesn’t belong on the lawn at Pebble, it belongs in the middle of an intersection in Austin holding up emergency vehicles trying to get to the pedestrian it just ran over. It’s not sexy, it’s not pretty… hell, it’s not even as quick as several EVs that are prettier and (much) cheaper! The interior looks nice, but the overall effect is more “high trim level pickup” than “half-million dollar halo car”. And those wipers? Is that the best that they can do? “Meh, fuck it. Nobody will notice if we stick them there, right?” I’m sure that there were very rational reasons for all the choices that went into this thing. But desire isn’t rational. And if a Ferrari should be anything, it should be desirable. This might be a great “mobility device”. It’s a lousy Ferrari.
Joe User has one of the few dissenting opinions:
For such a weirdo car website I expected more mixed reviews in the comments. This looks like the YouTube comments section.
I hereby declare: I love this thing. That interior looks good in photos but in video it looks amazing. The exterior is… quirky… but I dig it. Ferraris are so boring and insectoid these days, at least this one is clean and simple. It doesn’t have a v12, it shouldn’t pretend to.
Finally, we stop at Thomas’s VW Golf R review. MyMustangBestMustang has words for VW:
Thank you for giving me an opportunity to get up on my soap box. My new-to-me 2024 GTI was almost a buy-back case due to infotainment bugs. It spent nearly a month at the dealer while they ‘diagnosed’ issues related to the car-net system.
Reality was, the car sat on the lot while an IT ticket floated off in the VW corporate abyss. Long story short I got the car back after nagging for weeks for any updates on their diagnosis. It really shook my faith in the car and VW’s ability to sort out bugs that should be have been ironed out on a test bench. The amount of hand-wringing and excuses they fed me was unbelievable.
Have a great evening, everyone!
I think the only way the Luce could get people to mock it harder is if you had to flip it over to plug in the charging cable.
The Luce exterior looks anonymous like it could be a Lucid or BYD, or even a supersized Nissan Leaf. The interior is good but it doesn’t feel like a Ferrari. At least it’s not as horrible as the AMG GT last week. I think that was the only car on earth Mansory could improve
There’s nothing bizarre about the Luce’s exterior. It’s an extension of the 90’s jellybean design. It’s not polarizing, it’s boring. Why are we even talking about it?
I genuinely don’t think it’s so bad. Then again, I never liked Ferrari, so I don’t really care that it breaks with convention. That and I have a bias towards the weird stuff anyway.
The Luce is fine. The most damning praise you can possibly give.
People were always going to shit on it no matter what it looked like. They could make it look like a classic 275 and people would still bitch because it’s electric.
I am sorry, I did not read the article yesterday. I saw the picture and thought it was AI trying to imitate The Bishop. Using a prompt of design a family friendly exotic, and AI said Honda Accord mashed up with Ferrari with just a touch of a Ford Maverick.
And this is why the Pope is against AI.
If the wheels didn’t give off a whitewalls vibe, it might look a little better.
Compared to this, Jaguar’s Type 00 is actually genius.
At least the Type 00 has great proportions.
Yeah so do bricks.
I guess this is one way for Ferrari finally making their F1 team look good.
If there’s anything VW should be good at…
*slow clap* very nice, I doff my hat to you.
VWs doing VW things, color me (a FORMER VW owner) shocked….
Toyota really nailed it with the new Prius EV…
The Prius is better looking than a Ferrari. Crazy times.
Ferrari absolutely had to make it a blue one, on the press photos, just like on the Nissan Leaf press photos from earlier this year? Their own fault then 🙁
Yes it’s a little boring that all Ferraris are red. Agreed.
They could have Photoshopped it ANY other color in the last moment, if they found out, but didn’t..
This car is Ferrari’s version of:
“If you do a job bad enough, you won’t be asked to do it again”
“We will never build an EV”
“Fine, here, you happy now? No? Good!”
EXACTLY!
I think Ferrari knew everyone would hate it…and that was the point.
“Jony Ive”
Who the hell is that? All I know of is “Johnny Five…is alive!”
“No disassemble!”
(Actually, please disassemble this “Ferrari”)
“Jony Ive” is a name so stylish as to be unpronounceable.
I had a thought, but then it disappeared in my atrophied brain.
Way too ugly for me. We already have a BEV golf cart, so won’t need this Ferarri regardless of crazy acceleration specs. Golf cart feels really fast on bumpy roads too.
That 2024 GTI experience seems a heck of a lot like my 2008 GTI experience.
In the end, the distribution of incompetence spread between dealer and Wolfsburg ensured I’d never buy another VW.
I’ve heard that VW has a guy who works at the end of every assembly line and checks it for rattles, buzzes, and software glitches.
If it doesn’t have any, he installs some.
Cribbing their homework from the Limeys.
People keep telling VW they should be making bugs again, and they keep getting it wrong.
I guess if this gig ever doesn’t work out for DT they can use an English to German translator with idiomatic knowledge of American car culture and an engineering background.
it looks too offbrand. it shouldn’t look fuel efficient, it should have giant aero and rainbow leds up the wazoo making it look excessive.