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This Subaru Is What Everyone In Brooklyn Will Drive When Society Finally Collapses

Subaru Crosstrek Boost Gear Topshot

Soon after waking up today, I started to feel a bit queasy. It’s not the aftermath of fajita night at Sneaky Dee’s, Subaru has genuinely crammed a nauseating amount of plastic farkle onto a Crosstrek for Tokyo Auto Salon 2023. Does anyone on earth other than maybe Jeep JK Wrangler owners think this looks good?

Officially called the Subaru Crosstrek Boost Gear concept, let’s break this shitshow down from bottom to top. Starting off on a high note, the Yokohama Geolandar M/T tires are a chunky-looking choice, and unquestionably the best alteration here. Sure, the black alloy wheels with blue accents that the tires are mounted on are a bit tacky, but the design is sound and the finish can be sorted with a couple of rattle cans. Unfortunately, things get worse from here.

Vidframe Min Top
Vidframe Min Bottom

Crosstrek Boost Gear Side Steps

Why the hell does a Subaru Crosstrek need side steps? Not only are they largely useless due to the car’s relatively tame ground clearance, they look to impede breakover angle, thus making this Crosstrek less capable. Talk about a cock-up. Sure, the mud flaps are mounted lower still, but at least those are flexible as opposed to rigid parts that will get damaged as soon as someone tries tackling something tougher than a gravel road.

Moving up from the side steps, there’s a lot of extra cladding on this particular Crosstrek. Unpainted plastic litters the lower edges of the doors, while the front valence cladding adopts two cheap LED strips and a simulacrum of a skid plate that seems devoid of actual function other than to make people who just moved to Bushwick feel rugged. These styling elements went out of fashion around the same time as listening to the Black Eyed Peas and using BBM, so they’re not exactly welcome additions here. Also, all the cladding really highlights Subaru’s insane insistence that rugged-looking things don’t need easily-accessible fixed recovery points. Tow hooks in the bumper? Absolutely not, here’s a roof rack tie-down in each fender flare as a consolation prize.


Crosstrek Boost Gear Front

Oh, you thought the heinous cladding was over? Absolutely not. The mid-door areas get plastic rub strips that look as if a seven-year-old carved them out of polystyrene, plus there’s what can only be described as a tumor on the D-pillar. Alright, now the plastic cladding is well and truly over, thank god. Time to move on to another piece of unpainted plastic, a new grille that seems surprisingly fine. In fact, I reckon I prefer it over the fussy grille on standard models.

Hold on just a little bit longer, we’re not done yet. Above the grille sits a hood deflector that’s sure to be a hit with people who don’t believe in paint protection film, and topping it all off is a sheetmetal roof rack with an awning and one of those zillion-lumen collapsed star LED light bars that 17-year-olds bolt to their XJ Cherokees. You could probably replicate the entire roof setup with a single Amazon order and, although it’ll likely be noisy, you probably won’t notice a difference over the roar of the tires.

Subaru Crosstrek Accessories

If you’re wondering why I’ve dedicated so many words to this woeful shot at customizing a subcompact crossover, it’s because some of these add-ons aren’t one-offs. Certain bits like the lower door cladding, LED accent strips, and hood deflector are available as Subaru dealer-installed accessories in Japan, plus this assorted tat seems to fall close to the ideology of Subaru’s established Wilderness brand. I wouldn’t be terribly surprised if we see some sort of extra-clad Crosstrek on sale in North America at some point for extra protection against the bollards at the Starbucks drive-thru.


Really, someone should just cancel Subaru’s Amazon Prime account. I don’t know what sort of person looks at the Crosstrek Boost Gear Concept and thinks it looks great, but I do know that I wouldn’t want them anywhere near me. Thankfully, the 2023 Tokyo Auto Salon only runs from Jan. 13 to 15, so at least this uncouth creation won’t disgrace your eyes for long.

(Photo credits: Subaru)


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1 year ago

Almost as terrible as a Porsche 911 with a Roof tent.

Fruit Snack
Fruit Snack
1 year ago

If you rip off those stupid black plastic wheel arches, do you get painted metal underneath? Or is it more plastic all the way down to the core?

1 year ago

I actually like it a little!
It’s an interesting thought experiment to imagine it without those tires.
With them it’s much better than the average SUV! I’m even finding reasons to like the plastic panels. They’re smaller than on most SUVs and they have interesting shapes.
Without those tires? Suddenly the plastic bits look cheap and ridiculous

Bennett Alston
Bennett Alston
1 year ago
Reply to  Ron888

As a crosstrek owner myself, who knows they are nothing more than a lifted and minorly beefed up impreza with minimal offroading ability, designed for moms and grocery store parking lot, and who currently has very few opportunities to even take it offroading… I actually really like the look of them with the tires and wheels! It’s slow and does a lot of things less gooder than other cars, with cheaper materials and a less intelligent interior layout. But it’s also quirky and a manual, fit my size needs, and is a good complement to my other car. So I’m that guy now.

1 year ago

Farkle is a great word, but I think the Star Wars model maker’s word Greeble is better applied here.

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