Home » Volkswagen Wants Hybrids ‘Yesterday’ In America, Here’s Why That’s Not Happening

Volkswagen Wants Hybrids ‘Yesterday’ In America, Here’s Why That’s Not Happening

Morning Dump Vw

I guess I need to continue to tap the ‘decade of the hybrid‘ sign until it falls onto the floor of this bus. If I’m endowed with extra strength today it’s because of the example set by the Texas Longhorns softball team. I, along with the entire Morning Dump team, would like to congratulate them for their hard work, commitment, and the ice cold water in their veins. Now it’s time to sit back and party.

Unless you’re Volkswagen’s American arm. If you’re on the executive team in Herndon, Virginia, you’ve got a little bit of work left before you can celebrate. Specifically, you gotta get going on hybrids. It’s just gonna take a minute. The upside, at least, is that for now the USMCA’s carveouts still exist, in case the supply chain that VW needs goes partially through Mexico or Canada. In Australia, there are no such concerns, as a majority of imports now come from China.

Vidframe Min Top
Vidframe Min Bottom

Toyota still makes the GR86 here in the U.S., and while it’s in the “very slow, minor updates” part of its lifecycle, it’s cool that Toyota (and Subaru) still sell the car.

There’s No Volkswagen Hybrid Without A North American Supply Chain

Vw Guy Pointing At Stuff
Photo: VW

The mood at Volkswagen of America is reportedly grim, especially as the automaker’s ping-ponging from Dieselgate to electrification resulted in the company skipping over the important step of developing hybrids. The new head of VW’s American arm, Kjell Gruner, is on the case, telling Automotive News that “We would like to have them yesterday.” So what’s the issue?

“For those hybrids, they really need to be made in the U.S.,” Gruner told Automotive News. “So the battery made here, the gearbox made here and that means that you need to redo the software and then you have the engine together with a hybrid powertrain. That just takes time.”

Atlas and Atlas Cross Sport hybrids will be built in Chattanooga, Gruner said. The Tiguan hybrid will likely be built in Mexico.

It’s good that Volkswagen is taking its time and, at the same time, super frustrating that it’s taking so long for VW to have a hybrid. There are companies that currently sell hybrids built abroad, but production is increasingly shifting to the US for both trade reasons (tariffs) and economic ones (huge demand). If VW were to build out a hybrid capability abroad and then find itself on the wrong end of a trade war that would suck.

For Kia, the company realized it would save more than 10% by building the Sportage Hybrid in the United States, so it’s likely that the overriding condition here is simply a trade barrier, although both Toyota and Honda have been building them in the United States for years. I do appreciate that Gruner also added these would be real hybrids, and not the 48v mild hybrids that are so popular in Europe and are starting to become more common here. It’s not that those systems are bad. They’re not, and basically solve the issue everyone has with start-stop systems, but it’s not the same thing. [Ed Note: As someone who helped develop a mild hybrid system on the Jeep Wrangler 2.0, I think MGU/BSG-based mild hybrids are a waste of time. -DT].

A true hybrid Atlas and Atlas Cross would be a nice addition, though I think the most potential comes from the Tiguan. It being built in Mexico could be a problem, but current developments are at least positive on that point.

Mexico Thinks Car Parts And Automakers Will Avoid Forced Labor Enforcement Tariffs

Mexican Jetta Gli
Photo credit: Volkswagen Mexico

Everyone in the car industry has been keeping a close eye on what happens as the White House renegotiates the United States-Mexico-Canada Agreement (USMCA), with automakers perhaps worried that they can’t run out the clock on the Trump Administration when it comes to making cars or parts in Canada or Mexico.

There’s some potentially good news for automakers via Reuters:

Mexico said on Wednesday that goods complying with the rules of origin under the United States-Mexico-Canada Agreement (USMCA) would be exempt from a proposed 10% U.S. tariff tied to an investigation into forced labor enforcement.

The Mexican Economy Ministry said the clarification came after consultations held with the Office of the U.S. Trade Representative (USTR). It added that roughly 85% of Mexico’s exports to the United States qualify under USMCA rules of origin and therefore would not be subject to the proposed measure.

The USTR has proposed a 10% tariff on imports from Mexico and around a dozen other economies, including Canada, the European Union, Argentina and Britain, as part of an investigation alleging that 60 countries failed to effectively prevent imports of goods made with forced labor in third countries.

The Trump Administration continues to look for ways to re-impose tariffs (even as the court starts knocking them down), while also granting numerous waivers so it doesn’t accidentally blow up the entire economy.

Australia Now Imports More Cars From China Than Japan

Byd Shark
Photo: BYD

There’s been a preponderance of successful Chinese trucks being sold in Australia and now the country, which is uniquely susceptible to fluctuations in gasoline prices, finds itself on track this year to import more of all Chinese vehicles as Bloomberg reports:

Almost 36,000 passenger cars from China landed in Australia in April, according to government data released Thursday, well ahead of the 29,000 from Japan. That took the number of Chinese cars arriving in Australia in the first four months to above 100,000, a 51% increase on the same period last year.

Ford and GM both had operations in the country that evaporated around the time of the Global Financial Crisis, with China seemingly happy to pick up the slack.

The Toyota GR86 Continues On With Small Tweaks, Grey Paint

2027 Toyota Gr86 Fuel Fest 07 Large
Photo: Toyota

Hey, it’s Sung Kang! I’ve had a couple of opportunities to talk to Sung and he’s a cool dude. I’m looking forward to his movie about drifting.

I’m also a fan of the Subaru BRZ/Toyota GR86 twins, which are relatively affordable and light sports cars that you can buy, right now, in America. They’re both getting a little on in age, sure, but it’s a treat that you can still buy them. The GR86 has gotten some minor tweaks for this year:

To improve controllability, engineers refined the relationship between accelerator input and torque delivery to help create a smoother, more linear response. They also widened the chamfer of the shifter interlock between 4th and 5th gear by approximately 0.02 inches to help deliver a smoother shift feel.

In addition to the new Thunder exterior color, the 2027 GR86 introduces updated interior options that build on its driver-focused, GR-inspired character. A new available Cockpit Red interior adds bold contrast to the cabin with black Ultrasuede® and red leather accents on the side bolsters, red floor mats and red door accents. A black interior option is also available, featuring black Ultrasuede® and black leather-trimmed upholstery, black stitching and an all-black cabin treatment. Premium models also receive a cast iron black finish on several interior touchpoints, including the switches, knobs and shifter, for a more cohesive appearance. The base grade comes equipped with six-way adjustable black GR-embossed fabric seats with sport fabric side bolsters.

Additional updates were also made to help enhance driver confidence. The recognition range of the stereo camera was nearly doubled to improve detection of preceding vehicles when using cruise control. A monocular camera was also added to help detect nearby objects at intersections.

I assume ‘The Widened Chamfers’ is the name of SWG’s Echo And The Bunnymen cover band.

What I’m Listening To While Writing TMD

We are somehow short one Peter this week, so I’m doing social as well. I got it in my head to do a Paula Abdul theme for everything on some of our social platforms. I cannot explain why, so please don’t ask. This means that “Rush, Rush” has to be the video of the day.

The Big Question

What’s your favorite music-video car?

Top photo: VW

 

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Icouldntfindaclevername
Member
Icouldntfindaclevername
22 minutes ago

TBQ: the ZZ Top hotrods

Carbon Fiber Sasquatch
Member
Carbon Fiber Sasquatch
24 minutes ago

TBQ: The purple Lamborghini Diablo from Cosmic Girl by Jamiroquai

VW should have been working on hybrids before dieselgate but definitely after. How Toyota was the only major manufacturer to figure out that hybrids will be what people want this decade is insanity to me.

14SonicRS
Member
14SonicRS
27 minutes ago

Toyota still makes the GR86 here in the U.S

Probably just a small error that didn’t get caught, and unless I missed something to the contrary, the GR86/BRZ are still produced exclusively in Subaru’s Gunma plant in Japan.

Alexk98
Member
Alexk98
31 minutes ago

What’s your favorite music-video car?

Tyler, the Creator’s baby blue Delta Integrale Evo from the WUSYANAME music video, which is actually his personal car. Delta Integrale is on my top-10 dream car garage list, and that light blue is just incredible.

Tbird
Member
Tbird
33 minutes ago

Sammy Haggar’s Ferrari.

Jack Trade
Member
Jack Trade
35 minutes ago

Cheryl Crow’s Steve McQueen actually does the reference justice, with a fair amount of connected and adjacent vehicles. Though I really enjoy her trying to maneuver around the slow green VW Beetle.

Canopysaurus
Member
Canopysaurus
37 minutes ago

Probably should avoid using “short” and “Peter” in the same sentence even if you do have two.

Phil
Phil
39 minutes ago

VW had two unique ideas for North America, TDI and GTI, and then stopped trying. It’s been twenty years of mainstream hybridization by Toyota here. How f*cking obvious do the tea leaves need to be before the world’s formerly-largest automaker group can develop and market a successful mainstream car for this continent?

Signed, a former Sportwagen owner and GTI fan who thinks your product lineup for the past 15 years is garbage and is now waiting for you to merge dealerships with Mitsubishi to save floorplan costs before evaporating into the night forever.

Clark B
Member
Clark B
19 minutes ago
Reply to  Phil

I’ll sign off on this too, as a former GTI owner and current Sportwagen owner.

Spikedlemon
Spikedlemon
43 minutes ago

Funny that Australia went from buying Holden (GM), Ford, and Toyotas when they had local manufacturing to … well .. not.

I’m sure that aggressively attacking and threatening allies with tariffs will work out for exports.

Greg
Member
Greg
44 minutes ago

On the 86: “Additional updates were also made to help enhance driver confidence. The recognition range of the stereo camera was nearly doubled to improve detection of preceding vehicles when using cruise control. “

A stereo camera in my mind is facing the user. But this sounds like it reads front facing out of the car to help with auto-distancing on cruise control. Would this allow for a more customizable distance selection? I find these systems are SUPER conservative and basically ruin any use of cruise control and always disable them. I haven’t found one that will let you get within 100 feet of the car in front of you.They slow you down rather than ding you to switch a lane or suggest you pass, and you never make progress. Maybe some people don’t race the GPS time or have any interest in getting where they are headed I dunno.

Last edited 43 minutes ago by Greg
TheDrunkenWrench
Member
TheDrunkenWrench
44 minutes ago

What’s your favorite music-video car?

Any car from Kidz In The Hall’s “Driving Down the Block”

Autonerdery
Member
Autonerdery
47 minutes ago

Katy Perry’s “Hot n Cold” is the stupidest kind of earworm, but there’s a late model Corvair convertible in the video, so…

Nlpnt
Member
Nlpnt
48 minutes ago

The Chrysler that’s as big as a whale and it’s about to set sail.

Huja Shaw
Member
Huja Shaw
43 minutes ago
Reply to  Nlpnt

How many does it seat?

Nlpnt
Member
Nlpnt
38 minutes ago
Reply to  Huja Shaw

They say about twenty, but I think that’s only the wagons. Bring your jukebox money anyway.

Yzguy
Yzguy
32 minutes ago
Reply to  Nlpnt

Beware of tin roof rust as well.

Huja Shaw
Member
Huja Shaw
14 minutes ago
Reply to  Yzguy

I’m more concerned about avoiding the glitter on the highway and various other locations.

Unpaid Copyeditor Intern
Member
Unpaid Copyeditor Intern
57 minutes ago

Please stop comma-splicing headlines.

Also, huh, I’m an idiot. I’ve just been assuming “mild hybrid” meant “non-plug-in hybrid.”

TheDrunkenWrench
Member
TheDrunkenWrench
47 minutes ago

Mild hybrid = no High Voltage (60VDC is the threshold)

Wuffles Cookie
Wuffles Cookie
41 minutes ago

Even 60 V isn’t enough to do meaningful work on anything more than a Smart car toodling around a medieval European city at slightly above jogging pace.

Original Prius was 275/288 V, which seems like the minimum for reasonable power.

TheDrunkenWrench
Member
TheDrunkenWrench
25 minutes ago
Reply to  Wuffles Cookie

Doesn’t matter. Electrical code says at 60VDC, it’s high voltage. With all of the extra requirements that come with it. Now you need gear and LOTO procedures to work on it.

48V? Grip it n’ rip it.

(My work with our EV transit bus program has gotten me very acquainted with NFPA70e and CSA Z462)

Last edited 23 minutes ago by TheDrunkenWrench
Wuffles Cookie
Wuffles Cookie
44 minutes ago

You’re not an idiot, the marketing is deliberately deceptive. “Hybrid” has become a sexy term, not only to sell to consumers concerned about gas prices and the environment, but also legislatures looking for ways to virtue signal.

That a 48 volt mild hybrid motor is not even capable of meaningful traction for your average passenger vehicle is buried deep in the tech specs. Sure, it might smooth the main ICE powertrain some, and help with emissions at low speeds, but as DT’s editorial comment notes, it’s mostly a waste of time an resources.

275 volts (like the OG Prius) is really the minimum for a proper hybrid drivetrain, and the modern standard is more like 350 V+.

Last edited 42 minutes ago by Wuffles Cookie
Unpaid Copyeditor Intern
Member
Unpaid Copyeditor Intern
42 minutes ago
Reply to  Wuffles Cookie

Super interesting! Thanks!

Jdoubledub
Member
Jdoubledub
59 minutes ago

I’ve been getting paper grocery bags from Walmart stamped with Made in India and Made in UAE. So clearly tariffs are working great when a country that has 5% trees by landmass is undercutting our domestic pulp and paper industry.

Njd
Member
Njd
54 minutes ago
Reply to  Jdoubledub

That’s fascinating. I wonder where a paper company based in the UAE is sourcing raw materials. Somewhere with a strong record of sustainable forestry practices, I’m sure…

Jdoubledub
Member
Jdoubledub
32 minutes ago
Reply to  Njd

Dr. Google says Sweden, Canada, and China. I’ll assume the bulk is from China. I’ve sold paper products to the Swedes and they want to know the name and social security number of each tree that goes into a product for EU regulations.

Njd
Member
Njd
1 hour ago

Prince’s yellow BMW 850 in the Sexy MF video

MondialMatt
Member
MondialMatt
1 hour ago

Paula Abdul is forever your girl, but as ever, it’s the Rosso Corsa 1983 Ferrari Mondial Quattrovalvole Cabriolet in Madonna’s “Material Girl.”

It just is. Don’t make me tap the sign.

Arch Duke Maxyenko
Member
Arch Duke Maxyenko
1 hour ago

The Ferrari 412 in Daft Punk’s “Human After All” is pretty fantastic.
But then so are all of the cars in Carpenter Brut’s “Turbo Killer”
And can’t forget the Camaro and El Camino from “Stylo” by Gorillaz

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