Super73 makes some incredibly dope electrically-assisted bicycles for jetting around the city. Sure, they’re expensive, but they’re utilitarian and set up to have tons of storage. From storage crates to pannier racks to Molle panels, these urban runabouts are set up to haul whatever you could imagine from records to surfboards. As such, it shouldn’t be surprising that these bikes are popular with urban creatives, celebrities, and anyone looking for a pedal-equipped e-bike with a little panache, including the people behind 2023’s “Barbie.”
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Yes, just so happens that a Super73 bike also made a cameo in the toy franchise blockbuster of the summer, Barbie. I won’t dish out any spoilers, lest you haven’t seen the film, but you can catch a glimpse of the bike later in the film. In celebration of this little product placement and the wonders of counter-programming, Super73 has unveiled two one-off bikes, one for Barbie and one for Oppenheimer. If you haven’t seen Oppenheimer, check it out, it’s likely Nolan’s best film yet, but this is a vehicle site, so let’s get on with the story.
The Barbie-themed bike is pretty mild as far as customs go, a clean pink-and-white cruiser perfect for people whose job description is just beach. From the contrast of the whitewall tires to the Super73 wordmark in a particularly recognizable font, this pinked-out ZX model is sure to draw stares. Sure, it’s not the most practical or comprehensively-equipped bike out there, but that doesn’t matter in the Barbie world. A range of 35 to 50 miles and a top speed in excess of 28 mph is plenty for this thing’s use case.
In contrast, the Oppenheimer-themed bike starts with a well-equipped S2 bike and takes a more milsurp-inspired approach. Army green paint and chunky tires meet vintage tan leather and practical accessories to create an interesting urban commuter. The lighting setup is sure to be handy for night riding, while the pannier racks and Molle panel with attached bags should easily haul home a light shopping trip. I particularly appreciate the fenders attached in an attempt to fight spray in the rain, lest the rider rocks up to their destination absolutely drenched.
Unfortunately, both of these bikes are pure concepts, meaning Super73 doesn’t plan on putting them into production anytime soon. However, with a little bit of paint, a used sewing machine, and some clever DIY skills, it doesn’t look too difficult to replicate either of these Barbenheimer electric bikes.
(Photo credits: Super73)
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